Top Stories

The Secret Fix That Instantly Improves Your List Posts [Quick Tip]
blog.hubspot.com

Don’t worry, I’m not going to tell you to format them with big bold headers. (But you should totally do that.) I’ve written and edited hundreds of list posts, and there’s one thing I’ve learned about what makes them great.

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Don't Miss Out! Catch Up on This Week's Most Shared Content
blog.hubspot.com

Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. With so much on an inbound marketer’s to-do list each week — creating content, drafting emails, fine-tuning SEO, etc. — we marketers often don’t have enough time keep up with all the important marketing news, […]

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What Makes a Good Boss? Follow This Flowchart to Find Out [Infographic]
www.marketingprofs.com

What makes a good (or even great) boss? Are you one… or do your leadership and management skills need work? Find out by answering the questions in this flowchart infographic. Read the full article at MarketingProfs

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How to Structure a Marketing Team of Any Size
blog.hubspot.com

A few hours after giving my session at INBOUND 2014 on how to build an inbound team, a colleague of mine told me there was one slide in my presentation that caused around 80% of the audience to stand up and take pictures with their phones. The slide illustrates exactly how marketing leaders should structure their teams in different […]

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Facebook Is Seriously Cracking Down on Fake Accounts and Ad Spend
blog.hubspot.com

Following its April 2017 white paper investigating the potential misuse of its platform, Facebook announced yesterday that it would be instituting new efforts to detect and block content — and accompanying ad spends — from fake accounts. It’s the latest result of investigations into potential use of the social network during the 2016 U.S. presidential […]

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5 Ways to Squeeze the Most Use out of Your Content Offers
blog.hubspot.com

You’ve heard the expression “don’t reinvent the wheel.” The same is true for content – don’t reinvent it, repurpose it. Start with a white paper, guide or ebook that you’ve written to support a product or service that you sell. With this one piece of content, you can easily repurpose content five times through different […]

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How to Make a Mobile-Friendly Website [Free SEO Guide]
blog.hubspot.com

The search engine goliath Google hath laid down its wrath once again — this time targeting the mobile web. On April 21st, 2015, Google began rolling out its “mobile-friendly” update, which makes mobile-friendliness a stronger ranking factor for mobile searches. The aftermath of this rollout, dubbed “Mobilegeddon,” has resulted in thousands of non-optimized websites plummeting in mobile […]

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Why Your SEO and PPC Teams Must Work Together
www.marketingprofs.com

Both PPC and SEO are incredibly valuable components of your search engine marketing strategy, but they are even more powerful—and can get you even better results—when they come together. Read the full article at MarketingProfs

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How to Design a Logo [Step-by-Step Guide]
blog.hubspot.com

I think most of us can agree there are generic logos in the world that we easily forget, and then there are great logos that we’ll always be able to recognize (even without the brand’s name attached). But what is it about a logo that makes you recognize it? What is it about the design […]

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