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Which Mobile Devices Do Your Visitors Use? [Google Analytics Quick Tip]
blog.hubspot.com

“THIS will be the year of mobile!” Marketers have been hearing this pretty regularly since 2008. And while the prediction has become old news, the trend toward a more mobile world continues to evolve. So how can we better understand our mobile site visitors to create a better experience for them? With Google Analytics, of […]

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A Brief History of Online Advertising
blog.hubspot.com

Remember when “surfing the net” meant traversing a minefield of unwelcome pop-up ads? When “digital advertising” referred almost exclusively to obnoxious flashing banners and random sidebar ads? Online ads have matured a lot since those days, but it’s still important to look back at the flashy, gaudy, sometimes messy origins of internet advertising to better […]

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The Definition of Marketing Automation [In Under 100 Words]
blog.hubspot.com

Marketing automation is often thought of as just software to help nurture contacts more efficiently. It consists of email, workflows, lists, and social tools that work with a large database of contacts to nurture them down the funnel. But there’s more to it than that. Marketing automation done right:

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How to Set Gmail as Your Browser's Default Email Client
blog.hubspot.com

Fellow Gmail users … ever click on a “mailto” link (like this one, for example) to share web content via email, only to have your browser attempt to open the wrong email client? For instance, my computer always used to try opening up Outlook, even though I’m a Gmailer. So annoying. 

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Facebook's Miscalculated Metrics: What Marketers Need to Know
blog.hubspot.com

Over the past couple of months, you may have heard some things about Facebook’s metrics. There was talk of numbers — lots of them. Things were overestimated. Others were underestimated. People were kind of upset. But mostly, they were confused. What the heck happened? How was Facebook going to respond? And at the end of […]

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How to Turn a Bad Day Around [Infographic]
blog.hubspot.com

“I had a bad day.” How often do you find yourself saying that? Once? Twice? Several times throughout the day? If it’s more than once each week, you’ve got company — 29% of people say that they have at least two bad days at work every week.  Well, shoot. That’s not good. I mean, I can […]

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The Week's Best Content About Content
blog.hubspot.com

When it comes to promoting content and expanding a company’s reach, lots of shares is one of those metrics that every marketer wants to achieve. The more shares you get, the more traffic you get, the more leads you get … and so on and so forth. So while shares certainly aren’t the be-all-end-all for […]

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The Emotional Intelligence Test: What's Your Emotional IQ? [Quiz]
blog.hubspot.com

There’s been a lot of chatter lately about the power of emotional intelligence. And it’s not undeserved — multiple studies have shown there’s a significant correlation between emotional intelligence and workplace success. People with high emotional intelligence levels are even more likely to succeed than those with higher IQs or more work experience. So what exactly is emotional intelligence? […]

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15 Uncomfortable Things That Will Make You More Successful
blog.hubspot.com

In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable. Yolande was headed to a new school halfway around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement. Du Bois knew she would have more than a […]

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