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6 Flaws Your Nonprofit's Mobile Website Should Never Have
blog.hubspot.com

The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones. And according to StatCounter Global Stats, global mobile traffic represents 13% of internet traffic, up from just 1% in 2009.

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Your Weekly Social Media To-Do List [In Under 100 Words]
blog.hubspot.com

It’s time to check yo’ self social media managers. Are you sure you’ve got a social media strategy that focuses on real human-to-human interaction? Use this weekly social media

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Now THAT'S How You Do Advertising: Nivea Reinvents the Print Ad
blog.hubspot.com

We often harp on print advertising here at HubSpot. Marketers can spend lots of time designing something visual … only to have it interrupt (and potentially piss off) its “target audience” and then not have any definitive metrics to prove that the ad even worked in the first place. 

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14 Essential Elements of a Flawless Product Launch
blog.hubspot.com

Getting ready to launch a new product? No matter how great it is, in today’s cluttered marketplace, it probably won’t speak for itself. So here are 14 lessons I’ve learned over the years launching products at HubSpot and speaking with product marketers at companies I admire like Apple, Google, and Salesforce. This

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Can You Ever Really Scale Social Media Marketing?
blog.hubspot.com

Alisa Meredith is the co-owner and inbound marketing strategist at Scalable Social Media, an inbound marketing agency in Wilmington, North Carolina. I (Corey Eridon, the editor of this here blog) hopped onto Facebook Chat with her for a conversation about whether it’s really possible to ever scale social media marketing. Me: Hi Alisa! Thanks for […]

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Content Marketing: Four Things to Consider When Promoting Your SEO Content
www.marketingprofs.com

So you’ve created some great content that can be used for natural link-building, but what if you want to give it an extra push? (And if you’re an SEO, you’re more than likely inclined to want to.) Read the full article at MarketingProfs

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What Nonprofits Need to Know About Charity Navigator 3.0's New Rating System
blog.hubspot.com

Charity Navigator, the United States’ leading independent charity evaluator, announced this week a new version of their rating system for U.S. nonprofits. In addition to evaluating an organization’s finances and accountability, the new system will evaluate how an organization measures and

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The Unspoken Rules of the Internet
blog.hubspot.com

Or heck, maybe they are spoken … but I think they need to be all in one place, particularly for marketers. Why for marketers? Because the internet is the inbound marketer’s playground. And if we want to get along — with leads, customers, other businesses, random internet beings — we need

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10 Deadly Reasons Most Websites Fail [SlideShare]
blog.hubspot.com

22 years ago, something remarkable happened. 36-year-old physicist Tim Berners-Lee, changed the world forever using just a few lines of computer code. That day, the first ever website was born.

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