This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Dear Journalists, It’s me, PR. I wanted to write to you today as someone who has read countless articles on
This is the part where I tell you how bleak it is to be an email marketer. Crowded Inboxes. New ways to filter. Tougher deliverability standards. These are all reminders that anyone who’s sent a marketing email in the last decade doesn’t really need. We all know the story. Good email marketing is tough and […]
Take a moment to step back and contemplate all of the things we, as marketers, are responsible for. Content creation, SEO, email marketing, PPC, social media, lead generation, analytics … the list is never-ending. Where do we find the time, budget, and resources to do it all?
As marketers, we all want to make our websites as informative and relevant to our visitors as possible. That’s how you convert the most leads, right? Marketers looking to customize content to be more relevant for their target audience have likely embraced smart content to do that — customizing a contact’s web experience using the information […]
This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. For project managers, directors, and anyone else in a similar role, the words you use when speaking with your employees really matter. It’s not just what you communicate, but how you communicate it.
When I asked about the importance of her call channel for inbound marketing activities, the CMO of a mid-sized software company told me recently: “We don’t put our number prominently on our website or on our marketing materials, because if we did, we’d get a lot of unqualified calls that waste our salespeople’s time.”
Humans are visual creatures — so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. There’s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a
Think about the last time you made a major purchase online. Was it a plane ticket? An espresso machine? A pair of sneakers? Now, think about where in your buying process the company you bought from made themselves digitally present. If you bought a pair of sneakers, perhaps you found them by searching “best sneakers […]
Most people I talk to that lean on content marketing for their business don’t consider themselves content marketers themselves. Either they’re not inherently talented as writers, or they’re just not interested in doing it — whether due to resource constraints or a lack of inclination toward the written word. That’s totally fine. As long as […]