A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section. The Olympics is obviously a big deal for athletes — but it’s also a kind of competition for brands and marketers.
Picture this: You’re back at the office, sitting at your desk, ready to work. You’ve taken a look at how your marketing offers performed in 2013, and you’ve got fresh ideas on how to get more leads or drive more website traffic in 2014. You’ve been dreaming of marketing campaigns. You’re on fire! Well … not […]
This post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to the Inbound Insiders section. Another change in Google’s algorithm means another change in strategy for all of us inbound marketers.
From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.
I don’t know about you, but when I travel, I’m terrified of leaving something at home. I obsess over making sure I have enough T-shirts, jeans, shoes, travel-sized shampoos, earrings, books, magazines — because what in the world would I do if I didn’t have them, but needed them? And even if I over-pack, I know I’m […]
This post is an excerpt from Content Hacks: 34 Tips and Tricks for Planning and Creating Content. If you want some tips for making content creation much less painful, download the guide here. Take it from someone who tends to write a lot — writing is hard. You’ve got to be focused, motivated, coherent, creative, concise
You’ve all heard the horror stories of people being banned from Google search. Suddenly, your organic traffic plummets overnight — and so does that pit in your stomach. You know you’ve maybe toed the line on what some might consider spam … but is that really enough for Google to purposefully demote your site from […]
Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. This is certainly understandable, given all of the projects on their plates on a daily basis — from setting up workflows, to analyzing blog metrics, to creating premier content.
“THIS will be the year of mobile!” Marketers have been hearing this pretty regularly since 2008. And while the prediction has become old news, the trend toward a more mobile world continues to evolve. So how can we better understand our mobile site visitors to create a better experience for them? With Google Analytics, of […]