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50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
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Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters? Well then you need calls-to-action. Without them, we wouldn’t be converting our websitevisitors or social media fans into actual leads for our […]

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Study Shows Nonprofits Raise More Money by Following BBB’s Guidelines
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A recent study commissioned by the Better Business Bureau’s Wise Giving Alliance (BBB WGA) found that national nonprofits that meet the “watchdog’s standards for accountability” raise considerably greater amounts of money via donations – 8%, to be precise – than other organizations that don’t abide by the group’s guidelines. It was an even larger difference for

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The Anatomy of a 5-Star Subject Line
blog.hubspot.com

Let’s face it: Every inbox in the world is cluttered. From automatic emails from social networks flying in every time you’re followed, Liked, pinned, or shared, to company newsletters, to the one-off email from your mother reminding you about an upcoming holiday … your email’s probably feeling pretty full right about now.

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A Busy Sales Executive's Guide to Effective Social Monitoring
blog.hubspot.com

I talk to sales executives a lot via networking. More often than not, my discussions with them pertain to best practices. One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs. The analogy I like to give […]

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Why Apple Fans Love to Wait in Lines (Hint: It's Not About the New iPhone)
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Every year it happens: Apple introduces a new iPhone, and, like salmon returning to the river, throngs of faithful fans start forming lines outside Apple stores. This past Friday, the Apple acolytes lined up for the new iPhone 5s and iPhone 5c, and Apple produced yet another blowout weekend, selling a record 9 million phones. […]

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How to Run a Successful Time-Based Crowdfunding Campaign
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Without a doubt, crowdfunding has been gaining mightily in popularity during the last few years. In a previous webinar we hosted with StayClassy, we detailed the ins and outs of crowdfunding (also known as peer-to-peer fundraising), the different types of peer-to-peer campaigns, and how several of StayClassy’s

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Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
blog.hubspot.com

Warning: This isn’t one of those happy news updates that opens up new doors for your marketing — like Facebook announcing embedded posts. Nope — this is one that’s going to actually close some doors for you. And like Peter Griffin says, it’s really going to grind your gears. Yesterday, Search Engine Land reported that Google has made a […]

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Content Personalization: How Much Is Too Much?
blog.hubspot.com

The world of personalized media continues to take shape around us. Google, Bing, and other search engines tailor results to reflect our social influences, our past interests, and even the devices we’re on. Facebook prioritizes newsfeed content based on our past engagement. The Huffington Post, The New York Times, and other major

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Pinterest Announces Rich Pins for Articles
blog.hubspot.com

A few days ago, Pinterest announced that it’ll be rolling out an ad platform. (I guess it was only a matter of time, right?) But the social network’s not stopping there with the changes! Today, it announced something I think inbound marketers would be really pumped about: there’s a new type of pin! 

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