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US Airways Tweet a Mayday for Real-Time Marketing?
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This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Nobody dislikes being left behind more than marketers. When one company breaks new ground, everyone rushes to follow.

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8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
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A lot goes into a blog post — which is also why there’s a lot that can trip you up when you’re writing one. Am I right, or am I right? To keep you on your feet, we’ve compiled some of the most common things that can make you stumble during the blogging process … and […]

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Study: Everyone Talks 'Engagement,' Nobody Knows What It Means
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This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Engagement. We all talk about it. But does anyone even know what it means? Apparently not, according to Esteban Koslky, a

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7 Schools That Are Totally Rocking Their LinkedIn University Pages
blog.hubspot.com

LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. Aside from great marketing material, these pages are also a great community for your students, alumni, and staff members to share information about their experiences on campus.

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Why the First Rule of Culture Is Misguided [SlideShare]
blog.hubspot.com

Over the past year since we released HubSpot’s Culture Code, I’ve learned some hard lessons about company culture, the hardest of which was that culture is like Fight Club. The first rule of culture is that you don’t talk about culture.

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How to Set Gmail as Your Browser's Default Email Client
blog.hubspot.com

Fellow Gmail users … ever click on a “mailto” link (like this one, for example) to share web content via email, only to have your browser attempt to open the wrong email client? For instance, my computer always used to try opening up Outlook, even though I’m a Gmailer. So annoying. 

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The Right Way to Answer a Work Email
blog.hubspot.com

Here is an email exchange that just happened between Joe Chernov, our VP of Content, and me. Joe: Why don’t we have social share buttons on landing pages (or at least the page I’m

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The Purpose of Repurposing Content
blog.hubspot.com

Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. We started with a set of notecards, each with a marketing topic, such as “getting the […]

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Duane Reade's Social Media Mistake Might Cost Them $6 Million
blog.hubspot.com

Note to self: Never mention a celebrity on Twitter from a company account. Recently, it hasn’t worked out well for two different brands. A few weeks ago, people were in an uproar over Red Sox slugger Big Papi’s selfie with the President. Then, last week, Katherine Heigl issued a lawsuit to Duane Reade for posting a

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