There’s a misconception floating around the marketing world that European marketers are 12-18 months behind their North American counterparts in adopting new marketing paradigms. While this may have been true in the past, European marketers have progressed in leaps
We all know that business blogging is one of the core tenets of inbound marketing. It helps drive traffic to your website, convert that traffic into leads, establish authority, and ultimately drive long-term, bottom-line results. With all of those benefits, you’d think executives would be lining up at your cube, laptop in hand, ready to […]
Mom, I know you might have freaked out a bit when you read that headline. But don’t worry! The whole “Say ‘Yes’ to Drugs” bit isn’t me advocating for drug use: I’m just making a tongue-in-cheek reference about pharmaceutical marketing messages. Ultimately, pharmaceutical companies do want consumers to say “yes” to drugs — their drugs.
Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there. But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started. So, what’s the recipe for high-impact […]
Who knew a single agreement could make such a difference for marketers? Not me. Well, at least not until we analyzed 175,000 answers submitted to HubSpot’s 2014 State of Inbound survey and saw something that surprised us: the purse-loosening properties of a Service Level Agreement, or SLA. For those unfamiliar with sales/marketing SLAs, they generally work […]
These days may go down as the best of times and worst of times for the corners of the internet that are usually too shadowy for the general public. BitTorrent, a peer-to-peer file-sharing protocol that’s been used to power hotbeds for pirated content like Pirate Bay, is relishing the present.
“Lisa has recommended you!” Awww, she has?! When I get a LinkedIn recommendation from someone I respect and admire professionally, I feel both honored and encouraged to return the favor. But for some reason, I always get writer’s block.
We all know that it’s more fun to look at pretty pictures or watch cool videos than it is to read plain text. Why is that? Our brains do less work to digest visual content, first of all.
As marketers, we constantly hear about the importance of closing the loop on our marketing campaigns — but that doesn’t just mean tracking to see how many views, clicks, and leads they generate. To truly prove your department’s worth to your CEO, you’ve got to also report on the one metric that they care about: […]