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15 Blog KPIs You Should Already Be Tracking
blog.hubspot.com

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. The bright side is, they can also be extremely rewarding from a return-on-investment perspective. But how do you know if all that commitment is actually leading to a positive ROI? Analytics, my friends. Analytics. 

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Play Nice, You Two: How Marketing and IT Can Work Better Together
blog.hubspot.com

This post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. Marketing is increasingly digital, data-driven, and real-time. As a result, marketing has become more reliant than ever on their IT departments.

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What Is Multi-Channel Marketing? [FAQs]
blog.hubspot.com

If you’re even a casual reader of the business blogosphere, you’ve probably heard more than once about this great big shift in how consumers buy. And although we have plenty of jargon in the marketing world, another term is rising in popularity in response to that shift: multi-channel marketing.

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30-Day Blog Challenge Tip #11: Form Your Blogging Habit
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.

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Elements of Modern Web Design, the Best LinkedIn Groups for Marketers, and More in HubSpot Content This Week
blog.hubspot.com

So much to learn, so little time to do so. Have you ever felt like you can’t keep up with all of the new marketing tips, tricks, and trends that keep popping up on the interwebs? In this age of information overload, sifting through the noise to find the signals that matter to you (and […]

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30-Day Blog Challenge Tip #10: Keep a Blog Journal
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.

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The Definition of an Inbound Marketing Campaign [In Under 100 Words]
blog.hubspot.com

Inbound marketing campaigns are concentrated efforts that align all of your marketing channels around a single message and goal. It starts with a marketing offer – something valuable and relevant for your audience that you promote through your marketing channels.

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30-Day Blog Challenge Tip #9: Start With an Outline
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.

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10 Phenomenal Blogs in Totally Boring Industries
blog.hubspot.com

Warning: The following blogs are gonna be boring. They’re for industries that you most likely don’t care about — most are B2B businesses, so the chances of you being interested in that content and also a reader of our blog are kinda slim.  But, there’s no denying that these blogs absolutely rock.

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