This post is an excerpt from our latest ebook, How to Optimize Your Marketing Channels. If you’re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. For some, the word “optimization” conjures up thoughts of complicated mathematics
Back in December, we reported that Google was testing out +Post ads with a handful of big brands. +Post ads promote a brand’s Google+ post across the roughly two million sites in Google’s Display Network using AdWords targeting data. That means if you went on a site like Elle, you could see a brand’s fully […]
Twitter is a great marketing channel for driving traffic and generating leads. In fact, 42% of Twitter users follow brands or companies, which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy.
Teach.com recently came out with Teach100, which ranks and scores hundreds of education blogs across the web. Each blog is scored on four components:
I work with an amazing product team. They’re building Signals – a Chrome extension for salespeople — at the speed of light. So you can imagine they have little time for me to bug them for quality product screenshots. Fortunately, Thariq and Guru, two world-class engineers on the team, taught me a hack to take the […]
Marketing has evolved over time from “you can have any color you want as long as it’s black” to just-in-time marketing messages that encourage you to dunk in the dark. We’re embracing digital channels and understanding the need to create marketing people love more and more … but do we actually
If you’re already embracing inbound marketing tactics to grow your business, you won’t be surprised to hear that other marketers are continuing to shift more budget and resources toward content.
When you hear the phrase “marketing automation,” what do you think of first? A detailed diagram of emails sent to different segments, broken out by email engagement, drawing a line from lead to customer? This has become the norm, yet it is among the least effective automation paths you can set up as a marketer.
The hardest part of starting a blog is writing all of the content, right? Not necessarily. Before you even begin brainstorming topics and creating content, there’s some work to do to get your blog set up and running — the design, settings, comments, social sharing buttons, etc.