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5 Simple Secrets to B2B Lead Generation on Facebook [SlideShare]
blog.hubspot.com

I once went to a marketing conference. I don’t remember the name of it. What I do remember is that some smart person presented about the difference between B2B and B2C marketing. Smart Guy said, “B2B is still P2P” (meaning person-to-person, not peer-to-peer illegal downloading ;).

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6 Ways to Reduce Wasted AdWords Spend
blog.hubspot.com

Even though I think Google AdWords is one of the greatest advertising systems there is, I’m the first to admit that Google makes it really easy to waste your money. A lot of the default settings in AdWords are there to maximize your reach — which is great if you want the highest possible number […]

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How to Use Google Webmaster Tools for Better Post-Encryption Keyword Insight
blog.hubspot.com

Remember that day when Google encrypted all keyword data without telling anyone? Yeah, that sucked. For marketers especially, it was a sad, sad day. But if we’re honest with ourselves, based on how the (not provided) count has continuously crept up since it first came into existence in October 2011, it’s hard to say we […]

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8 Ways to Engage Alumni With Google Hangouts
blog.hubspot.com

Alumni relations pros are constantly on a mission to build lifelong relationships with their alumni. Ideally, alumni could visit campus regularly and interact with their alumni relations office in person. Yet, with increasingly global alumni communities, that’s becoming a greater challenge.

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Facebook's Graph Search Update Offers Marketers Juicier Data
blog.hubspot.com

Hey, remember that groundbreaking, cool feature Facebook announced back in January? It was called Graph Search. It supposedly was going to change the way people used the platform … but it wasn’t really available to be used quite yet. Then in July, Facebook announced it was going to roll out to all U.S. users — again, it was […]

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A Free, Customizable Template to Help You Prove Marketing ROI [+ SlideShare]
blog.hubspot.com

It’s a brand new month, everyone! It’s a time for new beginnings. New campaigns, new landing pages, new blog posts, new emails, and new social media posts are all on the horizon.  But wait … aren’t we forgetting something? With last month’s activities all done, we need to pause for a second to examine what […]

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SEO Strategies Every Company Needs to Master [Infographics]
www.marketingprofs.com

Need to develop an SEO strategy for your company? Check out the suggestions in the following two infographics to create a strategy suited for your business. Read the full article at MarketingProfs

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The 45 Inbound Marketing Terms You Should Know [Glossary]
blog.hubspot.com

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing — we’ve covered email marketing, website optimization, social media, and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

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The Cutest Marketing Ever! 10 Adorable Campaigns to Brighten Your Friday
blog.hubspot.com

Hey guys. It’s 3 p.m. East Coast time. And it’s Friday. So … let me guess what you’re doing. You might be hitting refresh on Facebook News Feed, even though you know its algorithm won’t resurface new content that quickly. Maybe you’re trolling your company’s internal social network, checking out those

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