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Where Keywords Fit Into the Future of SEO
blog.hubspot.com

“What’s in a keyword? That which we call a rose by any other name would smell as sweet.” – William Shakespeare (Famed playwright, poet, actor, and SEO Guru/Expert/Ninja/Wizard) You might remember analyzing that oft-quoted Romeo & Juliet line in high school English

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How to Create a Facebook Business Page in 5 Simple Steps [Tutorial]
blog.hubspot.com

It’s no longer a “good idea” for most businesses to be on Facebook. With 829 million people actively using Facebook every day, it’s become a go-to component of almost any inbound marketing strategy. Thing is, as more and more Facebook features change, so does the process of setting up a Page.

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Is Social Selling All Hype? [Data]
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This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. In our recently released research report The State of Inbound 2014-2015: Sales Edition, we asked salespeople to weigh in on their top priorities for the coming year.

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The Evolution of Language: How Internet Slang Changes the Way We Speak
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Every year, hundreds of new words and phrases that come from internet slang are added to the dictionary. Some of them are abbreviations, like FOMO (Fear Of Missing Out) and YOLO (You Only Live Once). Others are words that have been stretched into more parts of speech than originally intended — like when “trend” became

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5 Industry Changes Keeping CMOs Up at Night
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This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Change. It’s the one constant in this industry, and it’s the number one reasons brand managers are struggling to spend their nights in restful slumber.

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Competition vs. Collaboration: What to Do With Disengaged Employees
blog.hubspot.com

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. With disengagement among office-based employees at an all-time high, many companies are turning to software for employee engagement programs. When implementing such programs, employers are faced with a choice between a competitive or collaborative

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10 Fresh Ways to Get Better Results From Your Blog Posts
blog.hubspot.com

Congratulations! You’ve published a blog post. After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title … the hard work is all done, right? Right? Not so fast, my friend.

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7 Company Blogs We're Seriously Crushin' On
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We’ve all had professional crushes before. Remember the last time you walked out from a meeting with someone you really admired? That’s a professional crush.

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Why Coupons Work [Infographic]
blog.hubspot.com

My gym is located next to a Walgreens and across the street from a CVS. When I need headache medication, more shampoo, or a pair of scissors, I always plan my trips to the pharmacy after a sweat session. Which pharmacy do you think I go to? You might think that I’d go right next […]

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