I’m writing this post because I’m an emoji dummy myself. I only recently started using them on my iPhone, and after the initial excitement of sending dolphins and whales to my friends (not sharks — there’s a baffling dearth of shark emojis on the iPhone), I started to wonder what exactly some of these emojis […]
You know content marketing works, so you’ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come — they find your content in search results and in their social media feeds. But they may not fill out a form and become a lead right then and […]
Ever wondered how computer programming works, but haven’t done anything more complicated on the web than upload a photo to Facebook? Then you’re in the right place. To someone who’s never coded before, the
Change is always difficult. Even when you are confronted with an undeniable, hit-you-square-between-the-eyes reason to change, change is still daunting for most of us. Yet having the foresight to see that reason lurking in your future, and changing in anticipation of its arrival … well, that’s difficulty of the highest order.
For most of my life, I’ve pictured myself as an extrovert. When I was very young, I frequently got in trouble for talking very very very loudly to my peers. I played lots of team sports, and relished in the social interactions they brought me. My idea of a relaxing night was to invite a […]
With blogging, success doesn’t happen overnight. I know, right? How many times have you heard that little nugget of blogging wisdom? But seriously — a B2B business blog is a huge time investment. It can take a while before you’ve grown it into a truly valuable marketing asset.
It seems like we only just unpacked our fall sweaters, but believe it or not, it’s time for marketers like us to think jingle bells, not jack-o’-lanterns. While consumers are prepping their candy bowls for trick-or-treaters, we should be pouring ourselves a hearty glass of eggnog and planning out our holiday email campaigns. Email continues to […]
Quite often when I’m on stage giving a keynote, I include a slide to encourage the audience that says the more content you create the easier it becomes. What I’m trying to explain to the audience is that no one starts out as a great photographer, writer, or filmmaker. We all start at zero and […]
Conversion copywriters — the people who write landing page content that converts readers and delivers sales — are wonderful human beings. Their writing pulls in readers, generates conversions, and ultimately produces buckets of cash. Wouldn’t you like to have that skill?