There is plenty of recent evidence showing that donors are looking for differentiated, personalized, and unique communications. For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that “response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%
In the past, we’ve harped on old-school marketing. It’s ineffective. It’s expensive. It’s a thing of the past. But it’s also a great jumping-off point for your inbound marketing content creation efforts. What?
There’s been lots of talk lately about Millennials and their roles in helping nonprofits (including on this very blog). It seems people are a bit confused as to how to connect with them … and by them, I mean us. As a 24-year-old Millennial, I often get asked how others can bond with my age […]
From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.
One of my least favorite things that happens to me at work is writer’s block. I stare at my screen — the cursor taunting me maniacally. Why can’t I just think of something to write? Have I blogged about everything inbound marketing-related already? (The answer, of course, is I haven’t.) If only I could get someone to give me […]
If you’ve made your marketing New Year’s resolutions, we hope you devoted at least one to marketing performance management. As inspiration, here are four to choose from, along with a few tips for bringing them to fruition. Read the full article at MarketingProfs
Digital and social media kicked up quite a bit of dust when they first joyrode through marketers’ once-tidy offices. Many previously held truths didn’t survive the frenzy — and the few that did now walk with a limp. To make sense of marketing’s new reality, thoughtful observers returned to first principles and re-examined the nature […]
A version of this post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, join the ecommerce blog’s instant, daily, or weekly subscription. It’s been a pretty wild year in the SEO realm. Barely a month went by without a significant
Recently one of HubSpot’s very best partners decided to redo their well-regarded pricing page, saying “That model of ‘here’s everything for $X’ is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.” Their experience points to how hard it is for