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Time to Ramp Up Your Pinterest SEO: Bing Now Includes Pins in Image Searches
blog.hubspot.com

Bing is in a really sweet place right now. It’s one of the only search engines that still provides keyword search data — which is huge news in and of itself. As a marketer, Bing gets a gold star just for that in my book. But that’s not all it’s done well recently.

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6 Smart Collaborations Between Nonprofits and Brands for Breast Cancer Awareness Month
blog.hubspot.com

As you may know, October is National Breast Cancer Awareness Month. Each October, a considerable amount of organizations and businesses help the cause in a variety of ways — from fundraisers to 5Ks. Many nonprofits are likely still looking for ways to give to the cause this month but may be uncertain about the best […]

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10 Ways to Make Your Content More Fun to Read
blog.hubspot.com

“But I write about mortgages (or some other similarly ‘boring‘ topic) — there’s no way I can possibly make my content fun to read.” For many of you in the B2B boat, this is probably an excuse you can easily relate to. But I’m going to fight you on this one because, hey, I’m a B2B […]

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What the Heck Is Blogging? A Sneak Peek Into Marketing's Newest Pastime [Infographic]
blog.hubspot.com

I’m still not entirely convinced people know what I do. I get questions all the time like, “Wait … so you just write all day?” Or, “Is that a full-time job?” Or, my personal favorite, “Is that even a real job?” I get lots of questions because the reality is most people really aren’t sure what […]

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How Does Your Company Stack Up? The Latest Trends in B2B Content [Infographic]
blog.hubspot.com

One of my favorite things in grade school was that whole “gold star” system. Remember it? You do something well in the classroom and you get a shiny gold star next to your name on a chart of your whole classmates. So, at any given time, you can look around and see how you’re stacking […]

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Social Media Managers Must Work Around Lousy Business Models
blog.hubspot.com

Raise your hand if you’ve ever been screwed over by an airline. Yeah, me too — multiple times. Most recently, United Airlines canceled my flight out of Cleveland an hour before my coworker and I were to depart. When we asked what to do about having nowhere to stay for

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What if Your Marketing Shut Down for a Month?
blog.hubspot.com

Well folks, it happened. For the first time in 17 years, the United States federal government officially shut down today. This means that roughly 800,000 nonessential public sector employees were sent home from work without pay as legislators work toward a solution for implementing a new spending bill — an extremely unfortunate situation for the […]

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How to Be a Sales Coach, Not a Sales Manager
blog.hubspot.com

Almost every up-and-coming salesperson wants to grow into the job of sales manager. The job title carries a lot of weight and the position itself typically involves either running the entire sales department or a significant portion of it. Someone with this kind of business responsibility could easily fall into the trap of

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Bad News About Keywords From Google, Good News About Pins From Pinterest, and More in HubSpot Content This Week
blog.hubspot.com

The work week that was has come and gone — and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Due to your hectic schedule, you may have missed out on some of the latest goings-on we’ve reported this past week. With fall getting underway these past few days, […]

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