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Why Marketers Should Ditch Thank-You Messages for Thank-You Pages
blog.hubspot.com

Finally! You’ve made it through the long and arduous process of developing a new content offer. You’ve chosen a topic, gone through the painstaking process of developing a great piece of content, built the landing page and its calls-to-action, and you know where it’s going to live on your website.

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The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
blog.hubspot.com

The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook’s News Feed are two of many indicators that visual content is a force to be reckoned with in marketing. According to 3M Corporation, 90% of information transmitted to the brain is visual. And on Facebook alone, our […]

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Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
blog.hubspot.com

Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality.

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How to Search an Entire Website in Google With Site:Search [Quick Tip]
blog.hubspot.com

Google’s pretty good at surfacing relevant content based on your search query. But sometimes you need something so insanely specific that a general keyword phrase doesn’t really do it for you, especially for marketers on the hunt for a specific piece of content. Enter the Google site:search. This allows you to search just one domain […]

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How Opting People OUT Can Actually Improve Your Email Marketing
blog.hubspot.com

The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That’s right, they run an automated email opt-out campaign. What makes this campaign stand out from the crowd is that Fab isn’t just emailing their unengaged contacts to see if they want to change their preference settings […]

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Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
blog.hubspot.com

I’ve always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too … Due to Facebook’s heretofore rather strict guidelines on what businesses can and cannot do when it comes to cover photos — specifically, the rule that businesses can’t […]

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How a 24-Hour Marketing Push Could Transform Your Nonprofit’s Fundraising Strategy
blog.hubspot.com

Newsjacking may sound like a dirty word, but in these cases, it’s definitely being done for good. Being that today is World Water Day, we found it very relevant to highlight some nonprofits and companies that are trying something different to raise a ton of money, via one dedicated day of fundraising.

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9 Guaranteed Ways to Make Industry Events Worth Your While
blog.hubspot.com

In 2012, one industry raked in $13 million in revenue. Excuse me, I had a frog in my throat, what I meant to say was $13 billion. $13 billion in revenue. Know who I’m talking about? That’s right, the event and trade show industry is the one rollin’ in dough. Now ask yourself … how […]

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7 Things Marketers Muck Up When Communicating Results to Their CEO
blog.hubspot.com

More than ever before, executives are demanding to see concrete results from Marketing. Yet half of marketers do not feel sufficiently prepared to provide hard ROI numbers to their CEO (IBM Global CMO Report, via Demand Gen Report). Because of this, 73% of executives don’t believe Marketing drives demand and revenue, according to the Fournaise Marketing […]

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