Top Stories

How Even Industry Novices Can Create High-Quality Content
blog.hubspot.com

We all know that the first play in the inbound marketing playbook is to create high quality, relevant content to draw your audience in. But what happens when you don’t know anything about the industry you’re writing for? Whether you’re responsible for content creation at an agency, or an in-house marketer in an industry about which you know […]

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From HBR to Mashable: How to Be a Guest Writer on 11 Popular Sites
blog.hubspot.com

Guest blogging is a wonderful and mutually beneficial relationship between writer and publication. It’s great for the writer, of course, who might be looking to get her name out there as a thought leader and industry expert while also helping grow her own readership. At the same time, it’s great for the folks at media outlets. It’s a good look for them […]

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5 Tips to Punch Up Your Product Descriptions
blog.hubspot.com

Pictures of products are great for showing customers what they’re considering giving you hard-earned money for. Still, a picture can’t tell the whole story. Sometimes only words can do that. If you’re skating by with minimal product descriptions, you may be earning minimal profits. Here are a few hints to help you boost your bottom […]

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How to Edit a Post on Facebook [New Feature]
blog.hubspot.com

You know when you’re really busy and you haven’t had a chance to update Facebook for a while, so you hammer out a post real fast? And then because you’re really busy, it reads a little something like this:

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How to Identify and Remedy Duplicate Content Issues on Your Website
blog.hubspot.com

It’s easy to be fooled into thinking SEO is just about link building. There are so many posts covering the latest developments on what links are good or bad, that we sometimes forget about the huge gains we can make by simply fixing problems with our own site.  One of the biggest culprits for lost […]

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6 Underused CTAs to Include in Your Email Marketing
blog.hubspot.com

You probably know you should have a big, standout call-to-action (CTA) in every email marketing message you send. But do you know that there’s a lot of different opportunities for CTA placement and type, beyond that same old “Download Now!” button you’re used to?

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Inbound Marketing’s Second Act: 4 Things Every Inbound Marketer Should Do in 2017
blog.hubspot.com

2016 marks HubSpot’s 10th anniversary. When my co-founder Dharmesh Shah and I first started talking about the concept of inbound marketing, it wasn’t an evolution — it was a revolution. Instead of big brands beating small companies with expensive TV commercials, massive billboards, and other types of outbound campaigns as a foregone conclusion, content and […]

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15 Excel Formulas, Keyboard Shortcuts & Tricks That'll Save You Lots of Time
blog.hubspot.com

Excel and marketing go together like peanut butter and chocolate. There’s just one problem — for many of us, trying to organize and analyze Excel worksheets can feel like walking into a brick wall over and over again. You’re manually replicating columns and scribbling down long-form math on a scrap of paper, all while thinking […]

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Is Parallax to Blame for Poor SEO?
blog.hubspot.com

“What is that, and where can I learn to do it?” That’s the first thing I thought when I first saw a site with parallax design. They’re beautiful to look at, and kind of awesome from a UX (user experience) perspective.

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