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The Emotional Intelligence Test: What's Your Emotional IQ? [Quiz]
blog.hubspot.com

There’s been a lot of chatter lately about the power of emotional intelligence. And it’s not undeserved — multiple studies have shown there’s a significant correlation between emotional intelligence and workplace success. People with high emotional intelligence levels are even more likely to succeed than those with higher IQs or more work experience. So what exactly is emotional intelligence? […]

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15 Uncomfortable Things That Will Make You More Successful
blog.hubspot.com

In a truly beautiful letter to his daughter Yolande, Sociologist W.E.B. Du Bois extolled the virtues of being uncomfortable. Yolande was headed to a new school halfway around the world from the neighborhood and people she knew. It was years before women had the right to vote, and decades before the Civil Rights Movement. Du Bois knew she would have more than a […]

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How to Optimize Your Marketing Channels [Free Ebook]
blog.hubspot.com

Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. I have some bad news for you: There’s still more work to be done. A lot more. You see, unlike Michelangelo’s Sistine Chapel ceiling, or Da Vinci’s Mona Lisa, marketing isn’t a piece of artwork that has a finite […]

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What is SEO in 2017? How It's Changed, and Where We Are Now
blog.hubspot.com

As marketers, we’ve gotten quite good at evolving our playbooks when it comes to SEO. But the changes we’ve seen to this point are nothing compared to what’s coming next. We’re no longer in the “early stages” of a new era of search — we’re here, now, witnessing new trends and best practices unfold in […]

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The Best Super Bowl Ads to Watch Before the Big Game
blog.hubspot.com

Super Bowl XLIX is on the horizon. And as we get closer to the Big Game, Americans aren’t just looking forward to the football — they’re also looking forward to seeing what the nation’s big-budget advertisers will come up with for this year’s ads. So far, the lineup looks to be a combination of newcomers, like Skittles, […]

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7 Ways to Speed Up Your Content Creation
blog.hubspot.com

These days, you can’t throw a rock without hitting an industry blog talking about how content marketing is 2015’s “must-do” strategy. In fact, the practice is so widespread that as many as 93% of marketing professionals already include it in their promotional campaigns. But the trick with content marketing is that it’s a long game. Successful […]

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How to Learn Social Media Marketing: 30 Resources for Beginners
blog.hubspot.com

Social media is no longer an optional marketing channel — it’s a necessary one. But that doesn’t mean results are a given. When it comes to social media, you’ll either have a lot of success interacting with your customers, or you’ll see little results — and that depends on the level of effort you put […]

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Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
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When people arrive at your Facebook Page, where do you think they first look? I’ll give you some hints. It’s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. That’s […]

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How to Cite Sources & Not Steal People's Content on the Internet
blog.hubspot.com

The best content marketers aren’t afraid to share. Share content. Share links. Share ideas. Share data. The thing is, sometimes marketers get a little protective of their stuff because there are less-than-scrupulous people out there who take content and then try to pass it off as their own. All that hard work, and none of the […]

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