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9 Tips for Running an Effective Phone Interview
blog.hubspot.com

One of the most important components of having a strong team is being able to identify and hire the strongest players for your team. But these days, interviews are often treated as a waste of time, a total pain — and who has the time for them anyway? First of all, make the time. Or […]

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An 8-Step Plan for Migrating to a New Marketing Automation Program
blog.hubspot.com

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. But it had to be done. Last year Freeman’s employer, a telecom company

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50 Tweetable Twitter Tips You Wish You Knew Years Ago
blog.hubspot.com

Want to get more followers and increase engagement on Twitter? Or … just want to make sure people don’t think you’re a space case on Twitter? Either way, here’s a massive list of 50 Twitter tips that will make you a more effective Twitter user, and that you wish you knew years ago. 

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Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
blog.hubspot.com

Making mistakes is frustrating. As it is, there is never enough time in the week to accomplish everything that you want to get done.  Of course, we’ve all heard the saying that mistakes are how you learn, but wouldn’t it be so much better if you could do the learning first and avoid the mistakes […]

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The Definition of Quality Score [In Under 100 Words]
blog.hubspot.com

Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score.

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Which Mad Men Character Are You? [Quiz]
blog.hubspot.com

The Season 7 premier of Mad Men was the talk of the Twitter town on Sunday night. But to my surprise, it wasn’t all fandom and praise. Vogue tweeted that it wasn’t ‘dazzled’ by the episode, and some fans shared that they fell asleep within minutes.

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The 4 P's of Email: How to Find Success With This "Dead" Marketing Tool
blog.hubspot.com

Some people think email is dead. They say that it’s become so cluttered and spammy that it should be swapped in favor for newer, flashier ways of communicating.  Well, hate to break to you, but those folks are wrong. And I’ve got a SlideShare presentation to back me up.

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So, Um, You Really Need to Stop Using These Crutch Words
blog.hubspot.com

Uh … Um … so as I was saying … Well, basically … You know? At first glance, you might think I’m just a marketer suffering from a nervous breakdown after one

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8 Types of Content to Help Engage Prospective Students
blog.hubspot.com

You can’t ignore your prospective students. But the majority of those visiting your website are just looking for more information — and are not ready to take the big leap of applying. This is where your school’s content strategy comes into play. You need to develop, publish, and share information that these students are

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