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Giving Tuesday and Inbound Marketing: A Love Story
blog.hubspot.com

With the holiday season fast approaching, you’re getting ready for the surge of consumers looking for Black Friday, Small Business Saturday, and Cyber Monday discounts. But once all that craziness dies down, there is one more day everyone should be talking about — the Tuesday after Thanksgiving, also known as Giving Tuesday. This dedicated day […]

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How Customers Helped Us Design a Better Social Tool
blog.hubspot.com

Social media publishing tools have always made it easy for marketers to share the same message across multiple platforms. Just select your accounts, pick a few times, hit that all-powerful ‘publish’ button, and suddenly your message is everywhere. But is that really the best social strategy?

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Pinterest Launches "Now-Trending" Tool for Select Businesses
blog.hubspot.com

A version of this post originally appeared on Inbound Ecommerce, a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce. For all those holdouts who still think Pinterest is just a place to store recipes or create dream boards, the social platform has changed the

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7 Tips to Transform Your SlideShares From Good to Great
blog.hubspot.com

“Good, better, best. Never let it rest. Until your good is better and your better is best.” If you played sports in high school, you’re probably familiar with this quote (often attributed to NBA great Tim Duncan). As a tall, awkward kid who couldn’t hit a free throw to save my life, I can assure you […]

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The A/B Test That Improved Call-to-Action CTR by 211%
blog.hubspot.com

Real-time product demos are a powerful tool for driving sales, especially when you can put one directly on your homepage. Demos do a lot of heavy lifting for you — mainly, they combine complex ideas into simple, interactive experiences. As the age-old saying goes, “Seeing is believing.”

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New Twitter Data, Ebook Creation Resources, Website Design Tools, and More in HubSpot Content This Week
blog.hubspot.com

Yes, change can be … well … scary at times — but it can also be advantageous. The ultimate example: Inbound has brought about a big change in how companies concept and execute their marketing campaigns. With this larger change in how businesses reach consumers and grow their customer base has come many smaller changes.

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Best-in-Class Demand Generation and Data Management [Infographic]
www.marketingprofs.com

Oracle’s recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing. But that conversation should also include data management and demand generation. Read the full article at MarketingProfs

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The Definition of Closed-Loop Analytics [In Under 100 Words]
blog.hubspot.com

The first time I heard “closed-loop analytics” I thought … “Uh oh, is that something I’m supposed to know?” Luckily, it’s aptly named, so it’ll be easy to give a succinct definition. Ever wonder what path your customers took to close? Closed-loop analytics tells you.

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Before & After: How to Fix These 7 Horrible Headlines
blog.hubspot.com

Crafting headlines is the hardest part of the entire writing process. You’ve got to be descriptive, yet concise. Attention-grabbing, yet factual. Seach-engine friendly, yet catchy. Oh, and alliteration works well. And you’ve probably overused the word “awesome” or “amazing” — so find something better than that. To top it all off, it should also fit in […]

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