Get ready for this stat, marketers, because it’s going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Put another way — 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers.
Steve Jobs led the greatest turnaround in corporate history, taking a near-bankrupt Apple and turning it into one of the largest and most profitable companies in the world … but he didn’t look that great on paper. He wasn’t an engineer. He couldn’t write a line of code. He didn’t have an MBA. He had no […]
Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — but where leads […]
Tesla CEO Elon Musk has done something amazing. In 2008, he took over an electric car company that was in danger of going out of business, and he’s turned it into one of the hottest companies in the world. Tesla’s stock has tripled in the past six months. Its sexy Model S sedan is selling […]
Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers.
There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign. And both are great! But the big question most people face when both initiatives come up at the same time is … which do I do first?
Do you ever sit in meetings with your CEO and realize this person has no idea what you’re talking about? Do you give presentations to a bunch of blank faces? Do you feel misunderstood? Unloved? Under-appreciated? Have you ever left a meeting and walked out to the parking garage so you could sit in your car […]
As a savvy inbound marketer, you already know that social media is a must-have in your marketing strategy. You’ve spent time looking at what channels work best for your company, creating the best content you can for those outlets, and aligning the social media goals to the business’ bottom line. You live and breathe social […]
Remember when social media was social? Now, among the deluge of complaints, emoticons, and spam, individuals and businesses alike now find it nearly impossible to find and manage those one-to-one conversations that matter. Instead, social media strategies have become automated, impersonal, and actually contribute further to the exact problem they were put out there to […]