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Storytelling Essentials: 15 Lessons From 2013's INBOUND Bold Talks
blog.hubspot.com

Do you agree with Content.ly’s Shane Snow that storytelling is the top business skill of the next 5 years, or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? 

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CMO's Corner: Gartner Analyst Jake Sorofman on What Keeps CMOs Up at Night
blog.hubspot.com

It’s a tough world out there for CMOs. Consumers have changed the way they buy. Technology has changed the way we’re working with Sales and IT. Finding top talent has become even more competitive. These trends have changed the way we operate our business and raise new issues CMOs have never faced before.

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Do Keywords Matter in Google's Hummingbird World?
www.marketingprofs.com

Powered by semantic search, Google’s Hummingbird update has changed how marketers approach SEO. Now, marketers must ask themselves, “Are keywords still important?” Read the full article at MarketingProfs

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The Essential Email Marketing Metrics You Should Be Tracking
blog.hubspot.com

There’s a lot to say when it comes to how to do email marketing well. We could talk for days about the most critical components of an optimized email, common email marketing mistakes you might be making, and examples of brilliant email marketing that will inspire you. But at the end of the day, it doesn’t matter […]

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Five SEO Steps to Take Before Redesigning Your Site
www.marketingprofs.com

Many companies attempt website redesigns to boost their search engine optimization. In reality, though, redesigns can have a negative impact on prior SEO achievements. Luckily, you can take steps to negate losses. Read the full article at MarketingProfs

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Why Marketing Automation Fails: 3 Common Reasons
blog.hubspot.com

Human-to-human connections are the heart and soul of marketing. You don’t need statistics to prove the value of personalized messages, multi-channel marketing, and high quality content. It’s common sense — consumers are more responsive to brands that care.

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The CMO's Guide to Marketing Org Structures [SlideShare]
blog.hubspot.com

The old playbook is broken, consumers are in control, and technology has enabled more marketing innovation and accountability than ever before. Today’s marketing leaders have heard that story, and many of them have been busy adapting their team’s strategies to match that new approach to the modern consumer’s purchasing process.

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7 Reasons Most Enterprise Websites Fall Short
blog.hubspot.com

What makes a website truly great? I mean so great that traffic is high and growing, bounce rates are low, and engagement and demand are off the charts. Is it a beautiful, award-winning design? A killer SEO strategy? Its interactive, cutting-edge user experience? Or is it simply tied to the amount of

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The Collaborative Economy Is Coming for Your Business. Are You Ready?
blog.hubspot.com

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Some 80 million people in the United States have already started using online “sharing services,” like Airbnb and Uber. They are young, urban, affluent, and their numbers are growing.

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