Before the rise of inbound marketing, traditional marketers often focused on broadcasting their messages to as wide of an audience as possible. Their tactics were expensive, interruptive, and, perhaps most egregiously, untargeted.
Literary theorist and legal scholar Stanley Fish wrote, “The skill it takes to produce a sentence, the skill of lining events, actions, and objects in a strict logic, is also the skill of creating a world.” Remarkable writing isn’t just for academics and authors; it’s a fundamental skill for marketers, too. The “remarkable” part is where […]
Whether you just took on your first managerial role or are a long-time exec, dishing out criticism to a colleague is never easy. It’s a lot like going to the dentist — painful and you can’t wait until it’s over. The funny thing is, as much as we all dread giving or getting negative feedback, […]
By now, most marketers know that Twitter isn’t just a great medium for creating and reinforcing your brand image — it’s also a tool for reaching fans of your business who can become leads (and, ultimately, sales). But simply knowing that Twitter can make you
Know what’s scary? Figuring out Halloween costumes for work. You’ve gotta strike the right mix of work appropriate and creative — nothing that would freak out HR (or your coworkers with more delicate sensibilities). While the stress of coming up with a costume is enough to make you just show up in your regular attire, […]
This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. I recently wrote a piece on bad clients and the bad attitudes of agencies. In writing it, I was reminding myself as much as anyone else that clients who are willing to pay for expertise to solve important business challenges are […]
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. It’s relatively easy to lead a team when things are going well. But what separates good leaders from great leaders is how they guide their teams when the chips are down.
My boss was in Des Moines, Iowa a couple weeks ago, and sent me this message: Subj: Zombie Burger Bringing you the menu from that zombie burger place. Such a cool content story.
Remember when Gmail unveiled the new inbox tabs layout? Marketers freaked out. Suddenly marketing emails were relegated to an off-the-beaten-path folder where lots of people thought they would rot forever. Well, Google’s ready to tug on our marketing heartstrings again. Two days ago, they started