Sometimes, it’s okay to take shortcuts in your marketing. Sending 9 tweets instead of 10 one day of the week is probably not going to make your metrics sag too much. Having 7 bullet points instead of 10 in a blog post? Probably not going to make your readers angry and upset.
It’s a worst case scenario: You have dozens, hundreds, maybe even thousands of people at your event. The applause is deafening as your keynote speaker strides across the stage. The shouting and clapping gradually subsides and the speaker excitedly thanks and greets the crowd.
The days where chief executives can hide behind the boardroom doors are gone. There is a growing expectation from consumers and employees alike that the leaders of companies, large and small, should embody the brands they represent — and demonstrate that commitment by being visible and accessible on social media.
There are hundreds of reports that you can run to dig into your marketing. But the question is often where to start — what are those basic reports you can run to help get you comfortable digging into the copious amounts of data at your fingertips?
Nonprofits have a lot to communicate. From gift solicitations to gift acknowledgements, there’s no shortage of touch-points to prospective and current supporters. When you factor in communication preference — email, print, and digital — along with past interaction data, the intricacies of a robust fundraising campaign can rival that of any major marketing initiative in […]
Tumblr. Instagram. Vine. The rise of the visual web and the growing popularity of visual communication are among inbound marketing’s most prominent trends. Humans are hardwired to respond to pictures, and have been since before the days of hieroglyphics and Paleolithic paintings in caves. We may read long-form content and web features galore, but still, […]
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. There’s a lot of talk around the changing sales and online marketing landscape. But this evolution is driven by one important factor: the customer.
Change is part of successful companies’ improvement process… but it doesn’t always go quickly and smoothly. To make sure your company manages change well, factor in these three elements. Read the full article at MarketingProfs
I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. Then I realized I wanted to prove to myself that I could actually walk the talk: I wanted to prove to