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The Psychology of Stories: The Storytelling Formula Our Brains Crave
blog.hubspot.com

Told any good stories lately? No? Well you might want to start. Stories are more than simple fairy tales. Turns out, they actually alter our brains, and can even change the way we think and act.

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What Is Bounce Rate (and How Can I Fix Mine)?
blog.hubspot.com

If you’ve ever poked around in your website’s analytics, there’s one metric that looks really confusing when you first stumble upon it: bounce rate. A lot questions pop into your head. Is it good or bad to be close to 100%? Is it related to email marketing’s definition of a bounce? Is it just one

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More Google Encryption, Twitter's New Layout & Other Updates From April
blog.hubspot.com

Well folks, the end of April is here. It’s crunch time. Your sales and marketing teams likely have their heads down and the petal to the metal as they strive to make that last big push before wiping the slate and revamping for a new month.

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What the Heck Are "Secondary" Calls-to-Action? [In Under 100 Words]
blog.hubspot.com

A secondary CTA is a call-to-action that invites visitors to perform an action on your site other than the primary one you’d like them to take. Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you’re asking. 

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The 7 Worst Types of Headlines (And How to Fix Them)
blog.hubspot.com

Sometimes I get angry at headlines. I’ve written over 1,000 words on a subject, yet one 70-character phrase will most likely be the deciding factor in whether people view my writing or continue on their merry way. Just a few words could stand in the way between the piece of content being a success and a […]

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How to Filter Out Twitter Spammers When Following Trending Hashtags
blog.hubspot.com

If you’ve ever joined a hashtag conversation on Twitter during a popular conference, webinar, TV show, sporting event, etc., you’ve probably noticed that when the hashtag starts trending, the stream is infiltrated by spammers. This happened a couple days ago when HubSpot hosted the World’s Largest Webinar: Social Media Secrets (#WLW14).

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SEO Isn't as Hot as You Think: Why Content Marketers Get Hired
blog.hubspot.com

Looking for a job is tough — especially in marketing. The industry has been changing at lightning speeds, and it’s showing no sign of letting up. Technology continues to shape how we strategize and execute our marketing, and job seekers need to stay on top of those trends in

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What Is a "Dedicated IP" in Email Marketing?
blog.hubspot.com

As you start to get more heavily into email marketing you may start to hear about dedicated IPs. To understand dedicated IPs and decide if you need one, you first need to know a bit about email deliverability and sender reputation.   An email’s deliverability depends largely on the reputation of the IP address that […]

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Scoble: Google Is Starting to Remind Me of Microsoft
blog.hubspot.com

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. It’s been a bumpy few weeks at Google. First the search giant missed on earnings and the stock took a hit. Then Business Insider said Google is weak in search and weak in mobile. Then […]

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