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How Smart Marketers Are Sabotaging Their Calls-to-Action
blog.hubspot.com

We’ve all heard the regular call-to-action best practices by now. Write compelling copy. Choose appealing images. Have a solid value prop. All important stuff, to be sure. But what about the people who have fixed all

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How Marketers Ruin Infographics (and How to Save Yours)
blog.hubspot.com

For the past few years, creating infographics has been all the rage. Launching a new product? Create an infographic about it. Want to get press coverage? Create an infographic. Trying to get inbound links? Create an infographic. It’s like that analogy: When all you’ve got is a hammer, everything starts to look like a nail.

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Pinterest Guided Search Changes How We Discover Content, and It's Awesome
blog.hubspot.com

For the longest time, whenever you needed to search for something on the internet, you typed a few keywords into a search box, hit enter, and hoped for the best. When you knew exactly what you were searching for, this worked best. “Cheap charcoal grill” returned results for cheap charcoal grills.

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Your Anti-Social CEO Is Hurting Your Brand [New Data]
blog.hubspot.com

Everyone’s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Everyone except for Chief Executives, it seems. Yesterday a colleague told me only 1 in 5 CEOs have a social media account. [Tweet This Stat]

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The Most Effective SEO Tactics
www.marketingprofs.com

Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to a recent report from Ascend2. Read the full article at MarketingProfs

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How Online Schools Are Using Blogging to Attract Prospective Students
blog.hubspot.com

Online education has grown consistently in the U.S. according to The Sloan Consortium’s 2013 Survey of Online Learning Report – a yearly study on the growth of online education.  With the nature of these schools being to enroll students in online courses, having a clear online marketing strategy is an obvious need to attract

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Reign in the Chaos: 40 Little Tools That Make a Big Difference at Work
blog.hubspot.com

Marketing is not the straightforward process that it once was. It’s no longer about creating a few promotional campaigns a quarter and purchasing some ad space. Digital marketing is about taking advantage of all of the channels prospects use to interact with your company. It’s about website upkeep,

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The Anatomy of a Perfectly Optimized Pinterest Pin [Diagram]
blog.hubspot.com

When you first join Pinterest, pinning seems simple. You upload an image and a link to a board you have and voila — you’ve got a pin! The fervor sets in: You begin to pin all the things you can. Photographs! Infographics! Logos! Icons! As long as it’s an image, it gets pinned.

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Why Your Blog Is Failing
blog.hubspot.com

Once in a while I’ll hear from someone who’s sold on the value of business blogging, starts doing it, and then doesn’t see any results. This isn’t because they’re looking for overnight results — they’ve probably waited 3-6 months, but they still aren’t seeing a meaningful quantity of traffic and leads come through. Their blog […]

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