We’ve all heard the regular call-to-action best practices by now. Write compelling copy. Choose appealing images. Have a solid value prop. All important stuff, to be sure. But what about the people who have fixed all
For the past few years, creating infographics has been all the rage. Launching a new product? Create an infographic about it. Want to get press coverage? Create an infographic. Trying to get inbound links? Create an infographic. It’s like that analogy: When all you’ve got is a hammer, everything starts to look like a nail.
For the longest time, whenever you needed to search for something on the internet, you typed a few keywords into a search box, hit enter, and hoped for the best. When you knew exactly what you were searching for, this worked best. “Cheap charcoal grill” returned results for cheap charcoal grills.
Everyone’s doing it. Tweeting. Following. Friending. It feels like the entire world and their grandmother is on social media. Everyone except for Chief Executives, it seems. Yesterday a colleague told me only 1 in 5 CEOs have a social media account. [Tweet This Stat]
Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to a recent report from Ascend2. Read the full article at MarketingProfs
Online education has grown consistently in the U.S. according to The Sloan Consortium’s 2013 Survey of Online Learning Report – a yearly study on the growth of online education. With the nature of these schools being to enroll students in online courses, having a clear online marketing strategy is an obvious need to attract
Marketing is not the straightforward process that it once was. It’s no longer about creating a few promotional campaigns a quarter and purchasing some ad space. Digital marketing is about taking advantage of all of the channels prospects use to interact with your company. It’s about website upkeep,
When you first join Pinterest, pinning seems simple. You upload an image and a link to a board you have and voila — you’ve got a pin! The fervor sets in: You begin to pin all the things you can. Photographs! Infographics! Logos! Icons! As long as it’s an image, it gets pinned.
Once in a while I’ll hear from someone who’s sold on the value of business blogging, starts doing it, and then doesn’t see any results. This isn’t because they’re looking for overnight results — they’ve probably waited 3-6 months, but they still aren’t seeing a meaningful quantity of traffic and leads come through. Their blog […]