Many organizations and schools are catching on to the data craze in the fundraising departments. And with data comes analytics — and analyzing all the information you’re collecting. In a recent article by the Chronicle of Philanthropy, several nonprofits and universities shared their success using data, including Johns Hopkins University World Vision, CARE, and Boston College.
As an industry, we’re quite rightly under pressure to report and measure the impact of our activity in order to justify our campaigns and headcount. Calculating return on investment (ROI) on social media activity, in particular, is an extremely complex metric to track, and something that marketers all over the world are struggling with. (So take […]
Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site. But actually putting it into practice can be hard. You’re worried about lots of other things like getting bottom-line results or keeping up with the latest […]
Creating a buyer persona is easy — heck, you probably already have a picture in your head of your company’s ideal customer. But creating an accurate buyer persona is hard. And creating a few different buyer personas — which almost every business will need to do — and deciding which ones to prioritize is even […]
Bloggers have plenty to worry about. Deadlines, writer’s block, content quotas, incorrect grammar, and the proper use of semi-colons are fears that constantly plague us (just to name a few).
Many of you may be clicking on this post thinking, “I still don’t get Snapchat.” Don’t worry. Snapchat isn’t for everyone, and it certainly isn’t the next big social network for businesses. But that doesn’t mean the social mobile application should be ignored entirely — especially if you’re a marketer that’s up for trying out-of-the-box […]
This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option
Among all companies, Amazon.com has the best reputation with US consumers, according to a recent report by Nielsen and The Harris Poll. Read the full article at MarketingProfs
Whether you’re setting up a landing page for the first time or the billionth time, it’s easy to forget something. Though it’s just one page on your website, there are lots of moving parts you need to juggle. Some of those moving parts are more important than others — if they get dropped in the chaos, […]