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B2C vs. B2B Content Marketing: 3 Experts in The Big Debate [Video]
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When it comes to content marketing, are B2B and B2C really all that different? In many ways, the key principle is the same: You need to create useful and engaging content with the reader in mind.  I’ll admit: I’m a B2B gal, and I’ve always considered B2B content marketing to be more complex because there […]

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4 Content Curation Tips You Can Take from Brand Success Stories
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Many companies that are implementing content marketing are struggling with producing sufficient content, and simultaneously producing relevant and engaging content. According to CMI’s 2013 B2B Content Marketing report, 64 percent of content marketers say that creating sufficient content is their greatest challenge. As a result, many marketers are turning toward content curation, the practice of finding, […]

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5 Infographics to Teach You How to Easily Create Infographics in PowerPoint [+ TEMPLATES]
blog.hubspot.com

These days, visual content is all the rage. And considering the fact that people are naturally drawn to pictures, images, and other visuals, it’s no wonder it’s become such a dominant force in the marketing world. Just think about how much more prominently visuals get featured in social networks like Facebook and Google+. And what […]

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93% of Companies Using Inbound Marketing Increase Lead Generation [New ROI Data]
blog.hubspot.com

How long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you’ve been asking yourself those questions, have no fear, the latest HubSpot ROI report is in, and it has answers to all those questions. The ROI Report is an analysis […]

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Four Ways To Make Your Emails Better – For Free! | Marketing Ideas You Can Copy
marketingideasyoucancopy.com

Here’s a guest post from Rebekah Henson, an email marketing expert… Marketing with email is an effective way to stay in touch with your customers, remind

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4 Content Marketing Ideas for Colleges and Universities
contentmarketinginstitute.com

With more than 4,000 accredited institutions of higher learning in the United States, an increasing focus on content marketing is essential. Here are 4 strategies to help colleges and universities …

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5 Tips to Connect with People in Twitter | Marketing Ideas You Can Copy
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For Twitter to work means having followers. And having followers means creating tweets that compel people to follow. While some people automatically follow

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7 Social Media Tools Salespeople Should Keep in Their Back Pockets
blog.hubspot.com

Inbound marketers have jumped on the idea of using social media to spread content, and generate traffic and leads. But is your sales team making the most of all the social media tools and features out there? Maybe. Maybe not. Believe it or not, social media can be utilized all the way through the bottom […]

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How to Create a Service Level Agreement (SLA) for Better Sales & Marketing Alignment
blog.hubspot.com

Sales and Marketing are on the same team. Okay, let’s be honest: At most companies, it doesn’t actually feel that way. According to a Corporate Executive Board study, 87% of the terms Sales and Marketing use to describe each other are negative. Sales calls Marketing arts-and-crafts and irrelevant, and Marketing calls Sales simple-minded and incompetent. Don’t […]

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