Most Recent

Data Driven Fundraising Is on the Rise for Universities and Nonprofits
blog.hubspot.com

Many organizations and schools are catching on to the data craze in the fundraising departments. And with data comes analytics — and analyzing all the information you’re collecting. In a recent article by the Chronicle of Philanthropy, several nonprofits and universities shared their success using data, including Johns Hopkins University World Vision, CARE, and Boston College.

8
Like
Save
4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
blog.hubspot.com

As an industry, we’re quite rightly under pressure to report and measure the impact of our activity in order to justify our campaigns and headcount. Calculating return on investment (ROI) on social media activity, in particular, is an extremely complex metric to track, and something that marketers all over the world are struggling with. (So take […]

2
Like
Save
Need More Website Visitors? Get Back to Basics
blog.hubspot.com

Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site. But actually putting it into practice can be hard. You’re worried about lots of other things like getting bottom-line results or keeping up with the latest […]

8
Like
Save
6 Careless Mistakes That Lead to Inaccurate Buyer Personas
blog.hubspot.com

Creating a buyer persona is easy — heck, you probably already have a picture in your head of your company’s ideal customer. But creating an accurate buyer persona is hard. And creating a few different buyer personas — which almost every business will need to do — and deciding which ones to prioritize is even […]

9
Like
Save
How to Fight Trolls: A Blogger’s Survival Guide
blog.hubspot.com

Bloggers have plenty to worry about. Deadlines, writer’s block, content quotas, incorrect grammar, and the proper use of semi-colons are fears that constantly plague us (just to name a few).

8
Like
Save
Snapchat for … Marketing? What the Curious Should Know
blog.hubspot.com

Many of you may be clicking on this post thinking, “I still don’t get Snapchat.” Don’t worry. Snapchat isn’t for everyone, and it certainly isn’t the next big social network for businesses. But that doesn’t mean the social mobile application should be ignored entirely — especially if you’re a marketer that’s up for trying out-of-the-box […]

9
Like
Save
Want to Shop on Twitter? Amazon Has a Hashtag for That
blog.hubspot.com

This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option

4
Like
Save
Which Companies Have the Best Reputations?
www.marketingprofs.com

Among all companies, Amazon.com has the best reputation with US consumers, according to a recent report by Nielsen and The Harris Poll. Read the full article at MarketingProfs

6
Like
Save
The Essential Landing Page Checklist: 16 Things You Need to Double Check
blog.hubspot.com

Whether you’re setting up a landing page for the first time or the billionth time, it’s easy to forget something. Though it’s just one page on your website, there are lots of moving parts you need to juggle. Some of those moving parts are more important than others — if they get dropped in the chaos, […]

5
Like
Save