Ready to get your hands dirty with some Twitter advertising? Now’s your chance! On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads — and spend a minimum amount of money per […]
This has been a very interesting week with all the changes in the world of digital media and marketing. We’ve seen new social media product features roll out, social and mobile data offerings leak, and internet companies trump tried-and-true ways of advertising … all within seven days!
If you’re the CEO or CMO of a company of a certain size (say, a few hundred employees or more), chances are you’ve given some thought to building an in-house news organization. This means going beyond the ordinary meat-and-potatoes content found on most corporate blogs.
Building graphs is part of most people’s jobs — they’re the best way to present information in a clear, easily digestible manner that can then serve to influence the decision-making process within an organization. But there are some people out there that get a little bit intimidated by the prospect of poking around in Excel. […]
As a professional social media scientist and part time unicorn hunter, I spend a lot of time chasing down and busting social media unicorns-and-rainbows myths and superstitions — advice that has no basis in facts — with real data and science. I’ve conducted quite a bit of research about social media marketing, and as a result, […]
Have you had a conversation with a college sophomore lately? In this example, it is also the equivalent of talking with a 7-year-old. “I want to be a nurse or a psychologist. I want to save the world.
As inbound marketers — especially us email marketers — we all but obsess over our clickthrough rates. If people are clicking through in our emails, it means we’ve provided content that’s interesting and relevant enough to make them want to learn more.
We don’t think Boston gets hot enough in August. 80 degrees, even 90, just won’t cut it this summer. That’s why HubSpot is bringing the heat this year with INBOUND 2013, our annual inbound marketing event. Last year’s conference was packed with industry thought leaders like Gary Vaynerchuck, entertainment
At HubSpot we talk about personas a lot. That’s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. When discussing personas, we usually talk about buyer personas and how identifying them can help you create marketing people really love.