Top Stories

Copyright Law on the Internet Is a Total Train Wreck Right Now
blog.hubspot.com

I’m going to tell you a little story, but before I do, a warning: It ain’t pretty. It’s a perfectly fine Thursday afternoon. I’m going about my business, happily editing a blog post, when I get an email from the head of HubSpot’s legal department. Oh boy. 

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WTF Is the Future of Business? Brian Solis Has an Answer
blog.hubspot.com

Have you ever wondered what the future of business will look like? Maybe you figured it’s going to be something like business in the past: buy stuff, sell stuff, try to make a profit by selling stuff for more than it cost you to make it, building a better mousetrap, winning friends and influencing people, […]

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The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
blog.hubspot.com

Inbound marketing is about matching the way you market and sell with the way people actually want to shop and buy. And after reading the 2016 State of Inbound report, it became clear that inbound was beginning to change at a pace more rapid than anything we’ve seen before. New technologies were being introduced. Consumers’ […]

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The Ultimate Cheat Sheet for Mastering LinkedIn
blog.hubspot.com

With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While new social networks are sprouting up constantly, LinkedIn is a powerful platform that often gets underutilized or put on the back […]

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Snapchat Spectacles: A Simple Guide for Marketers
blog.hubspot.com

A great storyteller once said, “brevity is the soul of wit.” And although William Shakespeare wasn’t alive for the invention of video, we think he would agree with our marketing spin: “Brevity is the soul of video content.” Video content has exploded on social media: Videos are watched by 82% of Twitter users, and 100 […]

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What Separates 'A' Marketers From the Rest of the Pack? [Infographic]
www.marketingprofs.com

Despite advances in data, analytics, and technology, only 26% of marketers are capable of determining the impact they themselves have on their business, according to the latest joint VisionEdge Marketing and ITSMA Marketing Performance Management Survey. Read the full article at MarketingProfs

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9 Handy Business Calculators That’ll Make Your Life Easier
blog.hubspot.com

Have you ever sat in a meeting and been asked, “Well, how much is that [insert necessary marketing tool or program to grow business] going to cost?” Those who run the budget at companies must ensure return on investment from every activity that they put dollars behind — otherwise you wouldn’t have resources to do […]

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How to Repost on Instagram: 4 Easy Ways to Reshare Content
blog.hubspot.com

Where most social media feeds are almost distractingly busy — full of photos, videos, and text updates from friends and brands you follow — Instagram is different because you can only look at one post at a time. And while this simple, clean interface makes to easy to focus on the beautiful photography and interesting […]

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How to Create PowerPoint Presentations That Don’t Put People to Sleep [Free Templates]
blog.hubspot.com

If you want people to remember what you say during your next presentation, take it easy on the bullet points and cheesy stock photos. Boring slides can turn even the most intriguing pitch, data, or keynote into a snoozefest. As savvy marketers and salespeople, we know better than anyone how important it is for our […]

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