When you post on social platforms like Twitter, LinkedIn, Facebook, YouTube, and Pinterest, you’ve got to do a lot more than just post a link with a quick sentence describing it if you want lots of people to click on your post and visit your website. You’ve actually got to optimize your posts for each network.
To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is … how many leads? When your boss asks you what your lead goal is, don’t just pull an answer […]
I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. […]
It’s time we talked about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your reluctance to try video. Your fear of spending money on social […]
This blog post was inspired by and partially excerpted from our latest ebook, How to Execute Inbound: Three Lead Generation Success Stories. For deeper dives into the real-life applications of inbound marketing and how they can solve common problems faced by marketers — Enterprise marketers, in particular — download your free copy of the ebook. […]
Through nearly 40 episodes of The Growth Show, we’ve seen a consistent theme when it comes to growth: It’s all about finding the right people. But according to Ghostery CEO Scott Meyer, your definition of “right” should change as your company grows. The employees who help you get to your first million in revenue are not the ones […]
Web forms are not necessarily a new technology, but they’re the gold standard for collecting leads and information from website visitors. And there are no shortage of options for WordPress contact form plugins. That said, online form builders have come a long way since their early internet roots. Now, depending on what software you use, […]
I started my sales career back in the 90s, and to this day, I still consider myself a salesperson. It’s in my blood. And I still enjoy working with prospects, or just jumping in to give a hand on an occasional demo with our team at HubSpot. One thing I’m constantly amazed by is just […]