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5 Sexy Mobile Sites (and Why We Love Them)
blog.hubspot.com

Do you remember the last time you went to a mobile site and had an unmoving (har har) experience? Maybe the site wasn’t responsive. Maybe it was really difficult to find what you were looking for. Or maybe it just loaded very slowly.  Whatever it was, you may have left to go to another site […]

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How to Turn 1,200 Words Into 4 Months' Worth of Lead Generation Content
blog.hubspot.com

This post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. Consistently creating great content with a small team is a common challenge for many marketers today. As a three-person inbound marketing agency, we’re in the same boat.

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5 Ways Lean Nonprofits Should Be Using Landing Pages
blog.hubspot.com

If you’ve been following Inbound Hub for a while, you probably know that a landing page is one of the most versatile and useful tools for online communications. It’s even more useful in social good organizations, where having a lack of resources means that each piece of your communications has to work harder.

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7 Common (and Dangerous) Misconceptions About SEO
blog.hubspot.com

With regular algorithm updates and new factors influencing search all the time, search engine optimization is a bit of a moving target these days. Add in the level of nuance that tends to surround search rank and you’ve created a perfect storm for misunderstanding and misattribution.

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A 5-Minute Plan for Mastering LinkedIn Marketing [Infographic]
blog.hubspot.com

I must admit that, when it comes to marketing myself, I don’t take as much advantage of LinkedIn as I should. But you know what they say about marketers: They’re terrible at marketing themselves. I guess I prove ‘em right. But you don’t have to fall victim to that adage!

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Here's Your Chance to Write a Happy Ending for the Most Heartwarming Christmas Story Ever
blog.hubspot.com

This post originally appeared on Up & to the Right, a new section of Inbound Hub. To read more content like this, subscribe to UATTR. Leo Grand’s story might be the best thing you will hear this year at Christmas, a real-life version of “It’s a Wonderful Life.”

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How One Company Increased Email Clicks by 718% Using Targeted Lists
blog.hubspot.com

A version of this post originally appeared on Inbound Ecommerce, a new section of Inbound Hub. Subscribe here to read more content like this from Inbound Ecommerce. Too many ecommerce marketers blast their entire contacts list with a coupon three times a week and call that email marketing — but email marketing can be so much more.

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Gary Vee: Most Marketers Are Doing It All Wrong [Q&A]
blog.hubspot.com

A version of this post originally appeared on Up and to the Right, a new section of Inbound Hub. To read more content like this, subscribe to Up and to the Right. Gary Vaynerchuk is the founder and CEO of VaynerMedia, a social media agency in New York that was recently profiled in the New York Times (“Riding the […]

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How to Run an A/B Test [FAQs]
blog.hubspot.com

When was the last time your boss said, “We have enough leads for the day. Why don’t you head on home?” Yeah … I’m going to take a stab and say that has never happened. Why? According a report by Econsultancy, only 28% of marketers are satisfied with their conversion rates. It’s more than likely that your team […]

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