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Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
blog.hubspot.com

In the 1800s, Charles Darwin made one of greatest discoveries in human history. Darwin uncovered 14 species of finch, where each of their beaks evolved over time in order to properly consume the food available on its island. Without the finches’ ability to adapt to the changing food supply, they all would have simply died […]

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Google Maps Gallery: Showing Your Work Just Got a Lot Easier
blog.hubspot.com

We talk a lot about showing the impact of your work, but physically showing where your work is being done is even more compelling. Using Maps, for either an organization or a business can add a new element of engagement with your customers and supporters. Google Maps Engine and newly released Google Maps Gallery provide the […]

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LinkedIn Launches "Content Marketing Score" and Trending Topics Site
blog.hubspot.com

If you’re doing inbound marketing, you’re probably maniacal about measuring your success. You’ve got to grow a business after all … and you can’t just hit “publish” on a social media update and hope that it somehow brings you traffic. You’ve got to investigate the numbers that matter so you can fine-tune your efforts and […]

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How to Amplify Your Reach With Content Discovery Platforms
blog.hubspot.com

As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities.

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Negotiating a Job Offer? 15 Rules From a Harvard Business Professor
blog.hubspot.com

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. So you’ve been through a few job interviews and now you’re down to brass tacks — you’re negotiating the offer. This can be complex, tricky business — and costly, too, if you don’t do it […]

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6 Ways Social Data Can Inform Your Marketing Strategy
blog.hubspot.com

Social media has historically been a great conversational tool for businesses. It has enabled engagement and interaction between the brand and the consumer — but as marketers, we crave more. We want to impact the bottom line, enable our sales team to be successful, and be an integral part of achieving the overall company goals.

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The 21 Different Personalities of Brilliant Copywriters
blog.hubspot.com

Let me introduce myself. I’m, um, I’m, uh … Hmm. I had this a minute ago. But suddenly I’m a different person. I’m wearing a different hat. I have different strengths and skills. It’s like I switched gears. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different […]

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Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
blog.hubspot.com

Doesn’t it seem like every time you turn around there’s a new SEO update? You keep hearing about hummingbirds and pandas and penguins, but what the heck does it mean? (And what do these animals have to do with search engine optimization?)

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The Secrets to Creating a Lead-Generating Ebook [Video]
blog.hubspot.com

Creating an ebook? I can do that. I mean, it’s basically just a really long blog post, right? Wrong. It’s easy to forget just how labor-intensive putting together an ebook can be. For the journalist-type, the bulk of the work may seem

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