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Only Marketing to the Top of Your Fundraising Pyramid Is Hurting Your Nonprofit’s Future
blog.hubspot.com

The top of your fundraising pyramid is just that — a small, concentrated piece of your whole universe, made up of older, rich donors who, though important, won’t be able to add to the strong foundation of your future fundraising efforts. While they’re reliable for contributing large sums of money to help you reach your yearly […]

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The Future of Inbound: Shel Israel Looks Ahead to the 'Age of Context'
blog.hubspot.com

Shel Israel writes The Social Beat blog column at Forbes.com and has authored four books about digital media’s impact on business. He’s now working on his fifth book, The Age of Context: How it Will Change Your Work and Life with Robert Scoble, due to be published in October.  I got a chance to catch up with Israel to […]

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Your Designers Are Not Artists, and You Need to Stop Thinking That Way
blog.hubspot.com

As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e. those folks whose jobs are often held to more formal or quantitative metrics). Obviously, it should come as no surprise that there is […]

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The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]
blog.hubspot.com

I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you’re just looking for a compelling piece of data to plug into a presentation or support a point you’re making in your writing. Well, if that’s what you need today, then this post is for you.

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Can Tumblr Make Yahoo Cool? Marissa Mayer's Bold, Billion-Dollar Bet
blog.hubspot.com

My first reaction when I read about Yahoo buying Tumblr for $1.1 billion was utterly cynical: Here’s Marissa Mayer overpaying for something yet again. You may recall that two months ago Mayer paid $30 million for a startup called Summly and the only reason seemed to be that Summly’s founder was a high-school kid and […]

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YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
blog.hubspot.com

It feels like social media is easier to use than ever before. With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. While all these new features are exciting for inbound marketers, we also worry […]

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Why P&G Can't Blame 6,250 Layoffs on Facebook
blog.hubspot.com

Over a year ago, I wrote about P&G’s plans to lay off over 1,600 of their workforce because they’d wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google. This week, I come to find they haven’t learned a damn thing.

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Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
blog.hubspot.com

You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. And while we made some high-level observations here yesterday about how this year’s emphasis seems to be on context, there was one announcement we thought deserved more of our attention: the complete […]

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8 Data-Based Tips for Optimizing Your Content on Pinterest and Instagram
blog.hubspot.com

Even though the two most popular social networks to emerge in the past few years (Instagram and Pinterest) revolve around visual content, there isn’t much data about what content performs best on these platforms. Because Instagram and Pinterest revolve around visual (not textual) content and their APIs are difficult to access, it can be challenging to […]

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