Wouldn’t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Think of how much bandwidth it would save you and your team! But unfortunately, just because something
The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here. The misinformed marketer may think of inbound marketing as only being effective at filling the top of the funnel. The reality, however, is that inbound marketing can help with all areas of the marketing funnel, including […]
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple.
When LinkedIn first came out with endorsements, my friend and I were talking about funny endorsements we could give each other: shirking responsibility; looking busy; passing the buck.
I’m going to let you in on a little secret: Not all of the content you create has to be 100% original. I know. Mind-blowing, right? And for those of you inbound marketers plagued by the incessant demands of content creation, maybe also a little comforting?
When most of us think about creating content for a businesses, we tend to think about the content that helps generate awareness or new leads. This type of content isn’t self-promotional — you typically use it to answer industry-related questions and address topics that’ll attract people to your website, entice people to follow you on social media, […]
When ads are bad, they’re annoying to watch. They interrupt what you’re doing — browsing the web, surfing your social feed, watching your favorite TV show — don’t feel targeted, and offer nothing of value. You find yourself trying to find an escape route by clicking out of your browser, picking up your phone, or […]
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Smart sales and marketing leaders know how important it is to collaborate with cross-functional teams. In a perfect world, the two teams would be working in tandem and complete harmony with one another.
When it comes to growing your business on Facebook, getting people to Like your page is only the first step. To get people to interact with you (and then maybe check out your website), you’ve got to provide your Fans with posts that give them the right information at the right time. The best-performing Facebook posts […]