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How Google's Change to Gmail Images Affects Email Marketers
blog.hubspot.com

Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this? Some, like Ars Technica, say the new method will make life more difficult for email marketers. But others, including HubSpot’s own email experts, say it’s no big deal. Here’s what we know so far.

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47 Stats to Supercharge Your Holiday Marketing [SlideShare]
blog.hubspot.com

It’s official: We’re finally in the midst of the holiday season. Whether you’re spinning a dreidel, adding another Charlie Brown ornament to your Christmas tree (as if you needed another one), or just spending more time with your family and friends, we can all agree on one thing: The holidays are an important time.

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LinkedIn's Top Buzzwords of the Year as Told Through Cheesy Stock Photos
blog.hubspot.com

Buzzwords: We’re all guilty of using them. Sometimes, we use them in a meeting with our boss, just to show them we’re smart. Sometimes, we use them in emails, just because they’re jargon that everyone knows. Sometimes, we’re just trying to land a job and the buzzwords just sound right.  And this week, LinkedIn kinda put […]

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Guard Against Theft: How to Add Watermarks to Pinterest Images
blog.hubspot.com

This post originally appeared on Inbound Insiders, a new section on Inbound Hub. To read more content like this, subscribe to Inbound Insiders. A few months ago, my cousin found an image of mine that I’d taken of my dog, Pepe, on a Facebook page with over 100,000 likes. Hot dog!

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Nonprofit Website Design: 5 Key Factors to Consider
blog.hubspot.com

What do a first date, a job interview, a home showing, and your website all have in common? It’s not a trick question, nor is it tricky. If you think for a few seconds, the term “first impressions” will come to mind, I’m sure. I see the light bulb turning on right now.

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Content Retargeting: A Marketer's Guide to Getting Started
blog.hubspot.com

Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. In other words, retargeting is a way to reach specific audiences who’ve already shown interest in your business. As online marketing methods converge and we find new and creative ways to stay connected with our […]

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Content Marketing in 2014: Are You Prepared?
blog.hubspot.com

The growth in content marketing this year has continued to gather pace. There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda, Penguin, and Hummingbird have all helped to shine the spotlight firmly on the importance of content. If you take a look at the increase in interest […]

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Want to Get More Leads? Stop Making These 12 Landing Page Mistakes
blog.hubspot.com

There are few feelings worse than knowing you’re missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out). Whether it’s missing out on an outing your coworkers are all going to or realizing you could have made that meeting if you only left five minutes earlier, we all […]

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How to Optimize Your Emails for Mobile Devices
blog.hubspot.com

One of the (true) stereotypes about inbound marketers is that we’re an analytical bunch. We like quantifiable data and metrics and benchmarks and statistics. We like concrete evidence to support our conclusions. Well, we’ve got a number of stats that inbound marketers simply can’t ignore.

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