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7 Steps to Transforming Into an Inbound Agency
blog.hubspot.com

You can’t teach an old dog new tricks. But you can teach a good, old-school agency how to adapt to changes in the marketplace, and transform themselves into a sleek, high-performance inbound marketing machine. We know. We’ve seen it done time and again.

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LinkedIn Now Testing Facebook-Style Mentions, and Other Marketing Stories of the Week
blog.hubspot.com

There are so many changes in the world of marketing that it feels almost impossible to keep up. Well, some big players in social media and marketing have been making moves that are hard to ignore. In fact, nary a week goes by your favorite social networks aren’t sprinting to release something new. This week […]

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How to Create a Google+ Event [Quick Tip]
blog.hubspot.com

Google+ has a slew of amazing features and hidden gems that may or may not come in handy in your marketing, but Google+ Events are definitely one feature that every business should consider taking advantage of. Whether your company is hosting a webinar, industry conference or event, employee BBQ, happy hour, hackathon, or something else […]

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Google Authorship and Author Rank: Big for SEO in 2013 and Beyond
www.marketingprofs.com

This article will help writers gain a better understanding of Google Authorship and Author/Agent rank, learn to set up their own Google Author accounts, and help protect their online work from piracy. Read the full article at MarketingProfs

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4 Tried and True Marketing Automation Recipes for Better Email Nurturing
blog.hubspot.com

Research from MarketingSherpa shows that the email marketing strategy for most B2B marketers still predominantly revolves around sending mass emails to a marketer’s entire mailing list. You’re familiar with mass emails, right? Those things you almost always delete from your own inbox?

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The Top 8 Priorities for Any One-Man Marketing Team
blog.hubspot.com

When you’re the Jack or Jill of all trades at your company, it’s hard to always follow every piece of marketing advice you read. You know you could follow it if you had a dedicated team to support you, a million-dollar budget to play with, and 48 hours in a day — but that’s not […]

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Everything Marketers Should Know About Secondary CTAs
blog.hubspot.com

Chocolate or vanilla? Comedy or drama? Heels or flats? People love options. After all, they don’t say “variety is the spice of life” for nothin’! So why not transfer this common knowledge about people’s love for options over to your marketing and give your visitors and prospects some choices, too?

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Half of Financial Advisers Have Used Social Media to Convert Clients
www.marketingprofs.com

Social media has become an important way for financial advisers to engage with clients and grow their business, according to survey from Accenture: 48% of financial advisers say they interact daily with clients via social media and 74% say social media helps them increase the financial assets under their management. Read the full article at […]

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How to Get Past the 10 Most Debilitating Sources of Writer's Block [SlideShare]
blog.hubspot.com

Writer’s block. We’ve all suffered it. Whether we write once in a while or every day, love creating content or absolutely hate it, we’ve all experienced this productivity killer. And it’s not just a mild frustration we can brush off, either. As inbound marketers, we’re all used to the pressure of having to create content […]

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