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The Definition of a Long-Tail Keyword [In Under 100 Words]
blog.hubspot.com

A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms.

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Content Management Essentials: Strategy and Reuse
www.marketingprofs.com

Content development has many facets. Two that are often ignored are content strategy and the reuse of content. Read the full article at MarketingProfs

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10 Common Landing Page Myths: Busted
blog.hubspot.com

I remember when I found out the Tooth Fairy wasn’t real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I’d lost a tooth, not a sweet fairy named Daphne who lived in a castle made […]

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15 of the Most Creative Billboard Ads From Around the World
blog.hubspot.com

Yes, you read that correctly. I just used the adjective “creative” to describe billboard advertisements. I know, it’s hard to believe that there could be anything original about such a tired form of advertising. 

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How to Use the VLOOKUP Function in Excel: A 1-Minute Explanation [Video]
blog.hubspot.com

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. I know, I know … “VLOOKUP function” sounds like the geekiest, most complicated thing ever.

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Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
blog.hubspot.com

If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. Indeed, one of the greatest benefits of inbound marketing is that it’s continuous and compounding: By creating ownable assets to generate awareness, traffic, and thought

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11 Things You Didn't Know You Were Doing Wrong on Twitter
blog.hubspot.com

Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website?

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This March Madness, Become a Marketing Data Management Champ
www.marketingprofs.com

Committing to a marketing data management process lets you trade guesses for metrics, cut down on headaches, and free up your time to enjoy the Final Four. So, pump up your marketing database, and your next marketing campaign will be an easy layup. Read the full article at MarketingProfs

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Twitter Launches Photo Tagging (Get Ready)
blog.hubspot.com

Good/horrifying news: Soon, you’ll be able to tag photos of people on Twitter. They’re also allowing you to add up to four photos per tweet and tag 10 people per photo, so you could conceivably embarrass 40 people in just 140 characters.

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