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Why Function Trumps Form in Inbound Marketing Creative
blog.hubspot.com

Advertising is a blend of art and commerce. It’s art because it needs to make a compelling, emotional connection with an audience. It’s commerce because, at the end of the day, it needs to sell product. Sadly, the broader marketing and advertising industry is obsessed with creating ads that win creativity-based awards. And everyone in […]

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New Data Supports the Case for More Twitter Automation
blog.hubspot.com

A glance over the top Twitter users reveals an interesting pattern. Most of them are celebrities, well known media outlets, or sports teams. Every single account in the top few hundred most followed Twitter users is famous outside of Twitter. They didn’t get into the top lists because of their Twitter behavior; they got there […]

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Our Take on the Most Commonly Cited Shortcomings of Inbound Marketing
blog.hubspot.com

At HubSpot, we have the privilege of talking to a lot of marketers on a regular basis. And although we’re ultimately trying to sell inbound marketing software, a big challenge for our salespeople isn’t just in convincing people our software is a good choice for them — it’s also in selling them on the idea […]

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Twitter Reducing Some Tweets' Character Limit, and Other Marketing Stories of the Week
blog.hubspot.com

It’s no secret that inbound marketing is a fast paced and growing industry, much like the world of technology. Many companies are utilizing the evolution of social and marketing technologies to find new ways to deliver advertisments to their audience. Our social networks are learning more and more about us every day, and online services […]

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How Many Social Shares Did That Get? [FREE TOOL]
blog.hubspot.com

I love social sharing buttons. I like them because they can serve as quiet little social calls-to-action, enticing content readers to share my articles on social networks like Twitter and Facebook. But I love them because they tell me (and everyone else) how many times those articles have been shared. Simple, transparent social media metrics. […]

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10 Oscar-Worthy Examples of Brands Newsjacking the Academy Awards
blog.hubspot.com

While many people are critiquing the $1.6 million commercials that ran during the Oscars last night, we thought it’d be fun to take a look at something a bit less expensive and a bit more inventive — the real-time newsjacking that occurred last night during the broadcast over one of our favorite social networks, Twitter. Newsjacking refers to […]

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How to Use Facebook’s ‘Custom Audiences’ Feature for More Strategic Ad Targeting
blog.hubspot.com

As Facebook grows as a social network, marketers and advertisers are likely to flock there to experiment with a new way to reach people. In fact, according to a Vizu/Digiday study via eMarketer, 64% of U.S. advertisers are upping their social ad budget in 2013. But with over 1 billion people using Facebook, how do […]

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8 Big Marketing Campaign Mistakes to Stop Making NOW
blog.hubspot.com

Launching a truly successful marketing campaign isn’t easy. And it totally stinks when it goes terribly wrong. Trust me, this is coming from the gal who had to call off one of our biggest marketing campaigns at midnight, just five hours before the first email about it was scheduled to send. To make matters worse, […]

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5 Tips for Hiring a Great Web Developer | http://t.co/1WHrrUfPBL http:…
internet-marketing-chicago.com

5 Tips for Hiring a Great Web Developer | http://t.co/1WHrrUfPBL http://t.co/ZT1yJSipXV #imcblog

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