When you’re new to marketing, I’d argue that tackling email marketing is one of the hardest things you’ll do. Most of the other digital marketing channels — blogging, social media, landing pages, etc. — all have easy-to-find examples that can help inspire and inform your own marketing strategies.
So, you spent the last three and a half years studying the Civil War, cognitive psychology, Japanese poetry, and Russian literature. Now you’re about to graduate — and s#!%’s getting real. You’ve gotta finally start thinking of an answer to that question that’s been on your mind the past few semesters: What will I do […]
Marcus Sheridan, founder of The Sales Lion and someone who built a million-dollar business (during the economic crisis, no less), once said that “great content is the best sales tool in the world.” If this is true, then content really must be king.
Poring over the content we put out this past week at HubSpot, one word really stuck out to me. It wasn’t some newfangled buzzword, nor was it a word that’s particularly exciting or memorable. The word? How. Don’t let the diminutive length of “how” fool you: While just three letters, it’s extremely powerful. “How,” by its […]
You may have noticed that some of our blog post topics on Inbound Hub are similar to the topics of the ebooks we develop. Repurposing content from blog posts into ebooks is actually a very effective way to create new content. It’s also a great way to test out what content performs well before investing […]
If you want to learn how to master social media marketing on LinkedIn, check out this beginner’s guide to using LinkedIn for business. Or, read our ultimate cheat sheet. Still have a few questions? Don’t worry — we’ve got answers to those.
Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this? Some, like Ars Technica, say the new method will make life more difficult for email marketers. But others, including HubSpot’s own email experts, say it’s no big deal. Here’s what we know so far.
It’s official: We’re finally in the midst of the holiday season. Whether you’re spinning a dreidel, adding another Charlie Brown ornament to your Christmas tree (as if you needed another one), or just spending more time with your family and friends, we can all agree on one thing: The holidays are an important time.
Buzzwords: We’re all guilty of using them. Sometimes, we use them in a meeting with our boss, just to show them we’re smart. Sometimes, we use them in emails, just because they’re jargon that everyone knows. Sometimes, we’re just trying to land a job and the buzzwords just sound right. And this week, LinkedIn kinda put […]