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How to Get Your Executive Team Active in Social Media
blog.hubspot.com

As a savvy inbound marketer, you already know that social media is a must-have in your marketing strategy. You’ve spent time looking at what channels work best for your company, creating the best content you can for those outlets, and aligning the social media goals to the business’ bottom line. You live and breathe social […]

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Can a People-Centric Social Media Strategy Scale?
blog.hubspot.com

Remember when social media was social? Now, among the deluge of complaints, emoticons, and spam, individuals and businesses alike now find it nearly impossible to find and manage those one-to-one conversations that matter. Instead, social media strategies have become automated, impersonal, and actually contribute further to the exact problem they were put out there to […]

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Mary Meeker's Newest Internet Trends Report a Must-Read for Marketers
blog.hubspot.com

Mobile internet usage is soaring past desktop usage. Wearable computing is poised to supplant mobile computing as the hot new thing. Basic business processes, things like logistics, manufacturing, and transportation are being reinvented. And marketers are spending money in the wrong places.

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New Facebook Verification Badges Highlight Dire Need for Disruption
blog.hubspot.com

Before I freak you out: there is no action item required from this news. Okay, so, today Facebook rolled out “Verified” pages and profiles. I say there’s no action item required because there’s nothing you can do — as an individual account holder, or for your brand — to get your page or profile verified […]

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The 5 Social Media Metrics Your CEO Actually Cares About
blog.hubspot.com

This is Brian, our CEO.   Aside from his outstanding taste in headwear, Brian is also known around HubSpot for his unwavering vision of what it will take to build HubSpot into a once-in-a-generation company. He’s also a data guy. An MIT alum and lecturer, Brian knows how to separate useful data from vanity metrics, […]

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What the Arrested Development Re-Launch Tells Us About the Future of Mass Media
blog.hubspot.com

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. If you haven’t read it, you really need to. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound […]

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101 Awesome Marketing Quotes, Revisited [SlideShare]
blog.hubspot.com

When I first started at HubSpot a couple years ago, one of the first pieces of content I was asked to help create was a compilation of marketing quotes from a bunch of really smart people in the inbound marketing industry. It was an amazing project to start with because it helped me get a […]

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How One Nonprofit Is Using Content to Give Back to U.S. Soldiers
blog.hubspot.com

Memorial Day is a special day in the U.S. The whole country takes the day off to spend with loved ones and remember the men and women who have lost their lives while serving in the U.S. Armed Forces. In honor of the holiday, we didn’t feel comfortable conducting “business as usual” on the blog […]

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Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week
blog.hubspot.com

It’s been a busy week for companies like Google, Yahoo!, Tumblr, and Twitter, and as a result, some noteworthy changes are coming your way. With new developments like Google’s latest Penguin algorithm update, Yahoo!’s acquisition of Tumblr, and Twitter’s new Lead Generation Cards, marketers have got a lot to catch up on. But we’ve got you […]

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