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Creative Content Marketing for Financial Services: 3 Examples
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As if the financial services industry hasn’t been beat up enough over the past few years, it’s also gotten something of a bad rap for its lackluster content marketing. Let’s face it, while investment banks, asset managers, and other financial service providers are ahead of the curve in some ways, when it comes to content […]

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8 Businesses That Nail Social Media Brand Consistency
blog.hubspot.com

Most inbound marketers aren’t using just one social network. They’re using, like, five. Presences on Facebook, Pinterest, Twitter, Google+, LinkedIn, YouTube, Quora … probably some others I haven’t even heard of yet … are all more or less the norm for most marketers. With all of the social media platforms available to us, however, it […]

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15 Businesses to Admire for Consistent, Stellar Branding
blog.hubspot.com

When we’re searching for a soul mate, we look for someone that’s smart, funny, caring, all that stuff. But most of all? We look for someone that’s dependable. If we’re going to invest our lives in a person, we have to be able to depend on them, right? Falling in love with a brand isn’t […]

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The Marketer's Guide to Developing a Strong Brand Identity
blog.hubspot.com

If you’re a photographer and someone mentions GoPro, you think of a super-sturdy camera for the adventurous. Why is that? Because GoPro has done a good job defining their brand.

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A Stress-Free Approach to Adopting New Marketing Technologies
blog.hubspot.com

The rate of change in marketing technology — continually accelerated by all the new innovations we see every day — has created growing demand for tech-savvy marketing professionals who know how to research, select, manage, and integrate a diverse collection of tools. “Prototype marketers” — what we at PR 20/20 call the hybrid marketers that […]

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B2B Content Marketing: Create Intimate Conversations with Narrowcasting
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Named one of the top marketers by B2B Magazine in 2009, 2010 and 2011, Mark Wilson has made content marketing a cornerstone of how he connects with a sophisticated audience and business decision-makers. In recent years, Wilson has realized success by flipping the focus of his content marketing program from reaching the masses to more […]

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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey
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As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place.  There are no hard-and-fast rules for developing your brand’s stories, but you can go back and […]

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When Content Formats Reach Their Peak: The Risk of Late Adoption
blog.hubspot.com

Sit back for a second, sip your coffee, and try to think of the most insanely innovative thing you’ve seen in, say, 2013. Got something? Cool. Now I’m gonna ask you to place an over-under bet with yourself. How long do you think it’ll take for that innovation to be copied or adopted by hundreds, […]

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How to Design a Site Structure Visitors AND Search Engines Love
blog.hubspot.com

If you have a website, then you have certain steps that you want your visitors to take; fill out a form, make a purchase, learn about a product or service, sign up for a newsletter, that sort of thing. Whether people actually reach those goals, however, is entirely dependent on how easy you make it […]

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