You don’t always need graphics, photos, or images to make your design pop — sometimes the right font does the trick. But going to every corner of the internet isn’t feasible for most designers and marketers. You’ve got projects to create, often on deadlines that are way too tight. You’ve also got a fairly strict […]
Good morning, marketers. We’re trying out a new feature — a little roundup of news to help you start your day. Sort of an Egg McMuffin, but made out of content. If you like it, we’ll keep doing it. If you don’t, well, we’ll just have to find something else to do in the wee hours […]
Get ready for this stat, marketers, because it’s going to blow you out of the water: Only 18% of Fortune 500 CEOs are on Twitter. Put another way — 82% of Fortune 500 CEOs are missing out on the opportunity to lend an authentic voice to their brand, share product news, and hear from customers.
Steve Jobs led the greatest turnaround in corporate history, taking a near-bankrupt Apple and turning it into one of the largest and most profitable companies in the world … but he didn’t look that great on paper. He wasn’t an engineer. He couldn’t write a line of code. He didn’t have an MBA. He had no […]
Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — but where leads […]
Tesla CEO Elon Musk has done something amazing. In 2008, he took over an electric car company that was in danger of going out of business, and he’s turned it into one of the hottest companies in the world. Tesla’s stock has tripled in the past six months. Its sexy Model S sedan is selling […]
Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers.
There are two marketing initiatives I hear about all the time: 1) Adopting more inbound strategies, and 2) planning a website redesign. And both are great! But the big question most people face when both initiatives come up at the same time is … which do I do first?
Do you ever sit in meetings with your CEO and realize this person has no idea what you’re talking about? Do you give presentations to a bunch of blank faces? Do you feel misunderstood? Unloved? Under-appreciated? Have you ever left a meeting and walked out to the parking garage so you could sit in your car […]