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The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]
blog.hubspot.com

Whether it’s the first or the billionth blog post you’ve ever written, blogging can sometimes feel like you’re shouting in a crowded arena. No matter how loud you scream, you feel drowned out by the crowd. You want people to find, engage, and convert on your content, but it seems like it’s lost in the […]

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How to Tweet Around the Clock Without Being on Twitter 24/7
blog.hubspot.com

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it’s imperative that you find a way to tweet multiple times a day, every day.

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Eight Secrets of Success With LinkedIn PPC Ads
www.marketingprofs.com

If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can be more targeted and it is more specific to B2B. Read the full article at MarketingProfs

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5 Things Many Marketers Forget When Running A/B Tests
blog.hubspot.com

In 2014, the buzzword game has changed. “Data” is the new “synergy.” “Let’s A/B test it” is the new “Let’s circle back on that.”

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Two Critical Metrics for Measuring Your Fundraising Performance
blog.hubspot.com

I believe that performance measurement is the most important tool in every nonprofit’s fundraising toolbox. In order to improve the outcomes of your fundraising efforts, you need to measure performance, analyze results, and improve performance over time. But this begs the question … What should your organization measure?

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One Way to Future-Proof Your SEO
blog.hubspot.com

We reside in a digital world of 301s, 404s, anchor text, link building, and keyword metrics. Search engines continue to evolve and become smarter and more efficient at deterring would be SEO-bandits, and the people keeping up with this knowledge are doing everything they can to stay relevant, and keep up with the changes.

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The ABCs of Personal Branding [Infographic]
blog.hubspot.com

When you’re looking for a job, you should expect to be Googled. Prospective employers want to get a good idea of your work and your personality before getting you to schlep all the way into the office. Neither of you have time to waste with a company, position, or candidate that won’t be a decent […]

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12 Inspirational Writing Tips From History's Greatest Authors [SlideShare]
blog.hubspot.com

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. We’ve all been there — staring back and forth between an empty, glowing white screen and the clock as your deadline crawls ever closer. Would it help to know you’re not alone? Probably not.

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The Hidden Costs of Creative Work (and How to Budget for Them)
blog.hubspot.com

Ever take an educated guess at something, only to find out that you were way, way off? Yeah, that was me trying to come up with line items for a “Branding & Creative” budget template. As it turns out, modern creative teams that want to stay on the cutting edge of design, video, and other […]

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