When you’re pitching a guest post to a blog for the first time, you have one chance to get noticed — so you don’t want to blow it. At the risk of tooting our own horn, we frequently get hit up to feature guest blog contributions on this blog. And we’re always thrilled to feature bloggers […]
Happy Wednesday, marketers. Thanks to your overwhelmingly positive response yesterday, we’re going to keep this post theme going. A lot has happened in the last 24 hours, and not all of it has to do with people being shocked by whatever is happening with Game of Thrones. So sit back, sip your coffee, and catch […]
Not too long ago, HBR published a post outlining the challenge the ‘Digital CMO,’ or what we call the ‘Inbound CMO,’ faces. “There’s a digital disconnect in the executive ranks,” author Jake Sorofman writes, “a leadership vacuum created by a mismatch between expertise and authority. Like so many other revolutions, digital marketing has taken hold […]
This past February, Google AdWords released new Enhanced Campaigns in a bid to dramatically simplify the work needed to build, manage, and measure the impact of mobile search advertising campaigns. And on July 22nd, all AdWords accounts will be upgraded to reflect these new formats. Are you ready?
If I had to boil down the definition of high-quality content into one phrase, it’d be “content that provides value.” I know. Super vague, right? The fact of the matter is, content quality depends on a variety of factors, and it’s largely influenced by what’s valuable to your particular audience. But I’m going to go […]
Penguin 2.0 happened. Perhaps you’ve heard about it? Yeah, figured. Just as with the initial release of Google’s Penguin update last year, SEOs all over the web are writing post-mortems about aggressive link building tactics that were once the bread-and-butter of successful search engine optimization, but are now resigned to the dustbin of internet history.
Jessica McKenzie is a strategic channel account coordinator who spends all day, every day, advising inbound marketing agencies. We hopped onto Gchat to talk about her experiences working as a young person in a rather new field, consulting industry folks with decades more experience than her.
For marketers, Reddit has a lot of things going for it: most notably, an audience that’s both young and huge. Last month, Reddit drew 71 million unique visitors who viewed 4.8 billion pages. Their big challenge, however, is to find a way to make money from that audience without driving it away. Lately Reddit has […]
Why am I reading a marketing textbook from 1964? Let me explain. My co-worker Mike Lemire came bounding gleefully to my desk the other day, fresh off a lovely weekend in the sun. But that’s not why he was skipping along so merrily.