You remember a few months back when Pinterest rocked marketers’ worlds by introducing business accounts? We sure do. Now, Pinterest is taking it one step further by introducing an analytics tool for those accounts! Pretty pictures and data … I think this might be the marketing Holy Grail.
You can’t deny it: Marketing changes a mile a minute. Just think about how different things were 10, even 5 years ago! So when we recently discovered BuzzFeed’s list of 25 things you’ll have to explain to your kids one day, we thought it was just begging us to create a marketing parody. So we […]
As marketers, we all but obsess over generating enough leads for our sales teams. And yet, when we dive into the metrics to see how many of these leads are actually getting worked by Sales, we’re often disappointed. Why bother generating so many leads when your sales reps aren’t even going to call them? Aren’t […]
There were some serious changes this week from Facebook, Google, and Twitter that are going to have an impact on the inbound marketing world. What’s the scoop, and how will it impact your marketing tactics and campaigns? So glad you asked. In this week’s round-up, we’ll give you the juicy details on what you need […]
3 Steps To Franchise Success in Google+ Local http://t.co/iT7Iyyp8zD #imcblog
This post is an excerpt from our newest free guide, How the New Facebook News Feed Changes Your Content Strategy. If you aren’t up to date on what the new Facebook changes are, download the free guide to get caught up! Yesterday, Facebook announced the biggest change to News Feed in its seven-year history. During […]
We all know that the first play in the inbound marketing playbook is to create high quality, relevant content to draw your audience in. But what happens when you don’t know anything about the industry you’re writing for? Whether you’re responsible for content creation at an agency, or an in-house marketer in an industry about which you know […]
Big changes are coming to your News Feed, folks. Or, should we say News Feeds … plural? That’s right! Today at Facebook headquarters, Mark Zuckerberg and his team unveiled some major changes, primarily to the design and functionality of the News Feed. These changes include Rich Stories, which display photos and visual content much more […]