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How to Survive Google's Pending Panda Update
blog.hubspot.com

It appears the Google search spam team has a busy year planned. Matt Cutts recently attended SMX west and gave details on what updates they have planned for 2013. And guess what? There will be an update of both Google Panda and Penguin this year.  Surprised? Probably not. Google’s updating their algorithm all the time […]

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Dissecting the Anatomy of a Five-Star Email [+ 5 Free Templates!]
blog.hubspot.com

If you’re like most marketers, email marketing is one of the most powerful channels at your disposal. Email reaches out to an already engaged audience — people who have already said yes to your marketing by opting in to your list (right?). It’s also an incredibly cost-effective channel. In fact, Magill research estimated that marketers earned $39 for […]

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How to Stop Buying Lists & Start Building an Opt-In Email Database
blog.hubspot.com

It’s difficult, I know. If you’ve been buying lists since … well, the dawn of Marketing. It’s hard to imagine another way of doing things. Even as your lists get worse and worse (along with the results they drive), it just feels like that’s the way things are. You just have to buy more lists, […]

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Are You Like eBay? How to Tell If You're Wasting Money on AdWords
blog.hubspot.com

Recently, the Harvard Business Review ran an article posing a question that many marketers have asked themselves: Do paid search ads even work? The article, titled “Did eBay Just Prove That Paid Search Ads Don’t Work?”, outlined how eBay determined through internal research that paid search is ineffective for the auction giant. In summary, eBay […]

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10 Targeting Opportunities Most Marketers Are Missing Out On
blog.hubspot.com

Hey baby, let’s get personal. Settle down! I’m just talking about with our marketing! One of the most lovable things about inbound marketing is how easy it is for marketers to target communications. Traditional marketing tactics can sometimes target a particular age group or income level, but it’s nearly impossible to reach out to customers […]

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The Future of Social Media Marketing According to HubSpot’s CMO
blog.hubspot.com

This post is going to talk about the future of social media, and it’s going to boil it down to six words. Let me explain. You might recall that back in January, Twitter announced the launch of its new, integrated mobile video app called Vine. This GIF-like app enables mobile users to capture and share […]

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The Ultimate Guide to Measuring Your Pinterest Marketing Success
blog.hubspot.com

This post is an excerpt from our newest free ebook, How to Optimize and Measure Your Pinterest Business Account. If you aren’t up to date on Pinterest’s new analytics and how to optimize your Pinterest presence, download the free ebook to get caught up! Yesterday, Pinterest launched free analytics for all users with a verified account. Finally, marketers […]

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3 Big Problems Plaguing Enterprise Marketers (And How to Overcome Them)
blog.hubspot.com

This blog post was inspired by and partially excerpted from our latest ebook, How to Execute Inbound: Three Lead Generation Success Stories. For deeper dives into the real-life applications of inbound marketing and how they can solve common problems faced by marketers — Enterprise marketers, in particular — download your free copy of the ebook. […]

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11 Common A/B Testing Myths BUSTED
blog.hubspot.com

When you’re making marketing decisions every day, you probably don’t think about taking some time out to run an experiment. You’re busy writing email copy, designing your latest landing page, or crafting the perfect social media update — not creating tests, optimizing treatments, or shattering null hypotheses. But what if I told you that the […]

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