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From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
blog.hubspot.com

Letters, brochures, and magazines from hundreds of schools overwhelm students as soon as they start their college search. But current high school students are more connected online than any other generation, ever. You don’t want thousands of dollars of “marketing” to go right into the trash or end up in

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Why Search Volume Doesn't Matter as Much as You Think
blog.hubspot.com

Search volume calculates the numbers of times a keyword is searched for in a particular search engine. Previously, it was the marketer’s go-to metric to figure out what keywords would be the best to optimize around. However, as we (and search engines) have become smarter about how we optimize for

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Facebook Cracks Down on News Feed Spam From Brand Pages
blog.hubspot.com

We all hate spam. (The web version — not the canned good. I’ll let you speak for yourself on the latter.)  Well, Facebook couldn’t agree more. Yesterday, Facebook announced it would be cracking down on spammy stories in the News Feed — particularly those from brand pages

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How Colors Impact What We Purchase [Infographic]
blog.hubspot.com

Marketers have started focusing more and more on the design and layout of their content — and it makes sense. Research shows that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. But what if we’re missing out on a simple way to increase […]

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Oops! 7 Awkward (But Common) Grammar Mistakes
blog.hubspot.com

Okay, so I’m no English major, but I am a content marketer — attention to grammatical detail is something very near and dear to my heart. The more time I’ve spent in this role, the more I notice little errors in things like text messages, IMs, and birthday cards. This could either

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Your Customers Are Calling You. Are You Picking Up?
blog.hubspot.com

In today’s world, there are many easy ways to connect with others — you can text, email, or video chat someone on your phone all with a click of a button. Even with all of these easy ways to communicate, old habits die hard when people want to reach a company. Believe it or not, […]

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Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
blog.hubspot.com

I just picked up a new hobby. I call it “Waybacking.” It’s kinda like Googling, but even better. Using the Wayback Machine, I can see what my favorite websites looked like two years ago, four years ago, or even 16 years ago. (My, they have come a long way!)

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How to Write Survey Questions: 7 Things NOT to Do
blog.hubspot.com

Writing a survey from scratch is no walk in the park. It seems simple to sit down and craft a list of questions — whether a recent conference your company put on or the viability of a new product line — but … it’s just not.

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9 Ways to Use Twitter's New Photo Collages in Your Marketing
blog.hubspot.com

More marketing doesn’t always mean better marketing. More display ads? More irrelevant emails in my inbox? More sponsored selfies? I’d pass on getting more of those things any day. That being said, “more” can also open lots of creative opportunities to engage with your visitors, leads, and customers. Take Twitter’s

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