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The HubSpot Culture Code: Creating a Company We Love
blog.hubspot.com

We are releasing a public beta of the HubSpot Culture Code. This culture piece started out as an internal document years ago, and as a company who values ultimate transparency, we decided it was time to share it with the community. Like HubSpot, the Culture Code is a perpetual “work in progress,” so we’ll update […]

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The Power of Marketing Personalization in President Obama's Re-Election
blog.hubspot.com

Content is king, right? Everybody says that, so it must be true … right? Well, to a certain degree, it is. But content on its own is worthless unless it’s high quality, relevant, personalized, and delivered in context. During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, […]

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How to Modernize a Public Relations Strategy That’s Stuck in the Dark Ages
blog.hubspot.com

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. The good […]

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20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare]
blog.hubspot.com

Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into […]

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How Your Nonprofit Should Be Using Content to Emphasize Donor Impact
blog.hubspot.com

To be an inbound-focused nonprofit organization, you must be using content to spread awareness of your cause, attract new constituents, and bring back past supporters. This content should help you connect with your audience on a personal level, encourage them to support your organization, and spread your mission within their own network of friends, family, […]

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7 Lessons From the World's Most Captivating Presenters [SlideShare]
blog.hubspot.com

It’s 7:54 on a frigid January morning in San Francisco. You’re waiting outside the Moscone Center, in a queue of several thousand people, many of whom have been camping out in the cold for over 12 hours. The security detail for this event rivals the Democratic National Convention. Another hour passes before you’re comfortably seated […]

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Pinterest Introduces Web Analytics, and Other Marketing Stories of the Week
blog.hubspot.com

Email. Search engines. All those social networks. These channels and platforms are what make inbound marketing possible. Think about it. Without search engines, how would prospects find the content they’re looking for? If there were no such thing as social media, how could businesses still have scalable interactions with thousands of customers and prospects? Sometimes […]

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How to Center Align Your Embedded Tweets [Quick Tip]
blog.hubspot.com

We love us some embedded tweets. They’re a great way to give your content a little pizzazz, and they help to enhance engagement with it, too — among other use cases. But a couple of months ago when we went to embed a tweet into one of our blog articles, we noticed that Twitter no longer […]

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What on Earth Is Native Advertising? [INFOGRAPHIC]
blog.hubspot.com

Use of the term ‘native advertising’ has been picking up quite a bit of steam over the past several months … but do you fully understand what it means? I’ll be honest. I wasn’t quite sure myself until about a month ago when HubSpot blogger Steve Hall approached me with an idea for a post about […]

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