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9 Companies Using Live Website Chat in a Creative Way
blog.hubspot.com

Live chat technology has been around for a while. And while customers increasingly demand immediate attention, businesses have been relatively slow to adopt a live chat strategy – particularly in the SMB space, where deals are still built on relationships. Live chat is often solely thought of as a customer support tool and tends to […]

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The ABCs of Personal Branding [Infographic]
blog.hubspot.com

When you’re looking for a job, you should expect to be Googled. Prospective employers want to get a good idea of your work and your personality before getting you to schlep all the way into the office. Neither of you have time to waste with a company, position, or candidate that won’t be a decent […]

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The Definition of Quality Score [In Under 100 Words]
blog.hubspot.com

Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score.

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7 Marketing Automation Mistakes You Can't Afford to Make
blog.hubspot.com

I have money in my savings account because my bank has a built-in auto-deposit process. I’m not logging into my account every day and moving money around, but when I do log in, I can see the progress I’ve made toward my goals by setting my account to automate deductions. Think of marketing automation like […]

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Why People Hate Blogging (and How to Make It Better)
blog.hubspot.com

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. I’m going to be honest. It’s not hard to find yourself in a love/hate relationship with blogging. Sure, you know it’s a great way to connect with potential customers and generate leads, but it can […]

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The Recipe for Perfect Social Media Posts [Infographic]
blog.hubspot.com

When you post on social platforms like Twitter, LinkedIn, Facebook, YouTube, and Pinterest, you’ve got to do a lot more than just post a link with a quick sentence describing it if you want lots of people to click on your post and visit your website. You’ve actually got to optimize your posts for each network.

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How to Calculate Your Lead Generation Goals [Free Calculator]
blog.hubspot.com

To hit revenue and growth goals, your company needs customers. To get customers in an inbound world, your marketing team is responsible for generating leads and funneling them over to your sales team. The question is … how many leads? When your boss asks you what your lead goal is, don’t just pull an answer […]

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14 PowerPoint Presentation Tips for Building More Creative Slideshows [+Templates]
blog.hubspot.com

I like to think of Microsoft PowerPoint as a test of basic marketing skills. To create a passing presentation, I need to demonstrate design skills, technical literacy, and a sense of personal style. If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. […]

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The Future of Social Media Is Here: These Are the Trends You Need to Know
blog.hubspot.com

It’s time we talked about how you’re using social media. That’s right, this is an intervention. We’re concerned about what you’re doing, and more importantly what you’re not doing. Your lack of adoption of new channels. Your total disrespect of mobile first users. Your reluctance to try video. Your fear of spending money on social […]

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