There are a ton of ideas out there on how to come up with content inspiration when you’re stuck. But my favorite content trick comes from customer Marcus Sheridan — and it’s so good, even the New York Times approves.
When it comes to the role of business blogging in inbound marketing, there’s no question that it fits quite nicely into the ‘Attract’ stage of the methodology. Because blog content makes excellent social media fodder and is naturally discoverable through search engines, it can be a phenomenal way to attract new visitors and prospects to your […]
Okay I’m just gonna say it. It’s Friday. It’s finally nice out (at least in my neck of the woods). And I’m having a hard time concentrating. Sooo … I may have floated over to my Facebook tab a couple of times looking for some yuk yuks.
If you’re anything like me, you love LinkedIn not just for all its awesome marketing tools, but also for its fantastic personal networking features. So when I saw a new feature announcement from everyone’s favorite professional social network grace my RSS reader this morning, needless to say, I got a little giddy.
We’ve all heard about how inbound marketers need to get more creative with their content format by incorporating visuals, audio, and images. Heck, we’ve even created a free crash course (with templates) for non-designers to create visual content to react to this trend. With all these content types, aren’t we forgetting something? Oh right. SEO. […]
At HubSpot, we have definitively strong opinions about inbound marketing, but we’re always interested in learning what the larger marketing community has to say about the matter. Every year since 2008, we’ve asked organizations small and large — and from around the world — to provide insight into what inbound marketing means to them and their […]
A few years ago, Scott Adams (the “Dilbert” guy) wrote a somewhat provocative blog post in which he argued that if you’re carrying a smartphone with you at all times, then you’ve basically become a kind of cyborg. Adams posited that the smartphone represents an “exobrain” that augments the power of your feeble biological brain.
If you’re the proud owner of a Facebook business page, your page’s mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices.
Aaah … the elusive EdgeRank algorithm. So powerful, yet so misunderstood. But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed — and only 12% is spent on profile and brand pages.