Access to so much data has made marketing analytics overwhelming for many a marketer. We have traffic data, conversion data, lead data, email marketing data, social media data … the list goes on. Figuring out what data to pull, and when, is the tricky part. While no two businesses are alike, often they’ll find themselves […]
As a marketer, you’re an extremely busy person. In fact, your hair has already settled in small clumps on the floor after a glance at your task list made you pull it all out. Hopefully you can take some comfort in this: you’re not alone.
One of the most important components of having a strong team is being able to identify and hire the strongest players for your team. But these days, interviews are often treated as a waste of time, a total pain — and who has the time for them anyway? First of all, make the time. Or […]
This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. But it had to be done. Last year Freeman’s employer, a telecom company
Want to get more followers and increase engagement on Twitter? Or … just want to make sure people don’t think you’re a space case on Twitter? Either way, here’s a massive list of 50 Twitter tips that will make you a more effective Twitter user, and that you wish you knew years ago.
Making mistakes is frustrating. As it is, there is never enough time in the week to accomplish everything that you want to get done. Of course, we’ve all heard the saying that mistakes are how you learn, but wouldn’t it be so much better if you could do the learning first and avoid the mistakes […]
Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality Score.
The Season 7 premier of Mad Men was the talk of the Twitter town on Sunday night. But to my surprise, it wasn’t all fandom and praise. Vogue tweeted that it wasn’t ‘dazzled’ by the episode, and some fans shared that they fell asleep within minutes.
Some people think email is dead. They say that it’s become so cluttered and spammy that it should be swapped in favor for newer, flashier ways of communicating. Well, hate to break to you, but those folks are wrong. And I’ve got a SlideShare presentation to back me up.