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3 Ways for Floundering Agencies to Find Growth
blog.hubspot.com

Have you had a conversation with a college sophomore lately? In this example, it is also the equivalent of talking with a 7-year-old. “I want to be a nurse or a psychologist. I want to save the world.

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How a Simple Email Can Give You Critical Insight Into Your Recipients' Behavior
blog.hubspot.com

As inbound marketers — especially us email marketers — we all but obsess over our clickthrough rates. If people are clicking through in our emails, it means we’ve provided content that’s interesting and relevant enough to make them want to learn more.

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13 Reasons INBOUND 2013 Is Boston’s Can’t-Miss Event
blog.hubspot.com

We don’t think Boston gets hot enough in August. 80 degrees, even 90, just won’t cut it this summer. That’s why HubSpot is bringing the heat this year with INBOUND 2013, our annual inbound marketing event. Last year’s conference was packed with industry thought leaders like Gary Vaynerchuck, entertainment

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Two Personas Every Marketer Should Care About, Even if They Never Buy
blog.hubspot.com

At HubSpot we talk about personas a lot. That’s because inbound marketing is really about creating persona-driven marketing that helps you engage with your dream customers in the channels they are most comfortable in. When discussing personas, we usually talk about buyer personas and how identifying them can help you create marketing people really love.

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18 Fresh Stats About the Current State of Social Media Marketing
blog.hubspot.com

At some point or another, we’ve all heard people spout off about the “death” of social media. One day someone announces a boycott of Facebook, Twitter, or Pinterest — the next day, the social network is growing exponentially. So how should you, as a savvy inbound marketer, make sense of it all? As a data-driven […]

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6 Expert-Endorsed Ways to Improve Your Marketing TODAY
blog.hubspot.com

In the marketing world, there’s lots of discussion about shortening attention spans and how we as an industry need to tailor our approach to be faster, better, and more compelling. Often in just three seconds or 140 characters. But where’s the instant gratification for marketers? What can we do in a day’s work that will […]

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10 Horrifying Stats About Display Advertising
blog.hubspot.com

We are biased inbound marketers at HubSpot, and normally I ignore many of the stats I see about display ads because I know their engagement rate is incredibly low: The average banner ad has a 0.1% clickthrough rate (CTR), and the standard 468×60 banner has a 0.04% CTR.

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Give Me 10 Minutes and I'll Make You an SEO Expert (Kinda)
www.marketingprofs.com

Here’s the quick-and-dirty guide to being an SEO “expert,” which merely means you know more than the people around you. This article will accomplish that. Well, not really… But the building blocks are all here. Read the full article at MarketingProfs

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Twitter Reportedly Testing Two-Step Authentication, and Other Marketing Stories of the Week
blog.hubspot.com

It’s been another great week for marketers, especially for us New Englanders who have just started getting a taste of spring weather (finally!). On top of that, HubSpot came out with its annual research report about the state of inbound marketing, and we’ve been seeing some helpful new feature updates from the likes of Twitter, LinkedIn, […]

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