Google’s concerned you’re not getting enough email. But don’t worry! The company released an update to Google+ — your favorite social network — to help fix it. According to Mashable, Google released an update that will allow Google+ users to send and
You just finished creating your latest asset for your inbound marketing campaign. Great! But how do you plan on getting it into the hands of your audience? Email? Social? Landing pages? What will work best for you? Better yet: What channels have you not used (or taken advantage of as much as you’d like to)?
Having a brand may be typically associated with for-profit companies, but that doesn’t mean it’s not imperative for nonprofits to establish their own unique brands. Having a brand is a very real and important aspect of an organization’s work that must be established from the very beginning (or reworked to fit the mission and vision of […]
We all like to focus on the sexy stuff. In inbound marketing, this often means focusing on front-facing channels. You know: the sleek, mobile-optimized website design. The well-designed landing pages with attractive CTAs. The well-rounded social media presence. These are the parts of inbound marketing that turns visitors into leads.
As we showed in Gigya’s Social Login data from the third quarter of 2013, a number of social media websites have made strong plays to become the identity provider of record for consumers on the web. And while Facebook is still the dominant one, Google+, Twitter, and LinkedIn are making strides in the area.
We’re declaring 2014 as the “Year of No Excuses” — and we’ll have a handful to share with you in the near future. This year, we want to help your organization take the first steps to implementing an effective online strategy to raise awareness, engage new (and old) constituents, and fundraising for your organization the […]
From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.
For years, we’ve preached the importance of removing links from your landing pages: top navigation, sidebar navigation, footers, social media links — anything that distracts viewers from filling out your form. Time over time, data has shown that removing the navigation and links from your landing pages will increase your conversion rates. Seems intuitive, right?
Welcome to January — a time of new energy, new calendars, and lots and lots of planning. Whether you’re planning your marketing strategy as a whole or developing a specific marketing campaign to achieve a particular goal, a little structure can help to reduce a daunting task to a manageable one.