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Three Elements of Successful Change Management
www.marketingprofs.com

Change is part of successful companies’ improvement process… but it doesn’t always go quickly and smoothly. To make sure your company manages change well, factor in these three elements. Read the full article at MarketingProfs

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7 Unglamorous, Unpopular Truths About Content Marketing
blog.hubspot.com

I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. Then I realized I wanted to prove to myself that I could actually walk the talk: I wanted to prove to

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How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
blog.hubspot.com

If you’re running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization. If you want to get the most bang for your Twitter Ads buck, you’ve got to make sure that your campaign targeting is as optimized as it

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How to Optimize Your URLs for Search [Quick Tip]
blog.hubspot.com

One of the last things I do before publishing a blog post is a little URL check — I make sure it’s well-optimized for both readers and search engines. It’s one of those SEO best practices that’s actually stood the test of time, left relatively unscathed by violent little penguins and fuzzy-yet-aggressive pandas.

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The 7 Principles of Conversion Centered Design [SlideShare]
blog.hubspot.com

In order to hit lofty lead and customer goals, marketers rely on creating well-optimized site pages, landing pages, and calls-to-action. But what happens when creating those — and optimizing them through some A/B testing of form length, button copy, etc. — isn’t enough?

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The Anatomy of an Inbound Ecommerce Website
blog.hubspot.com

This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all of

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The Day Your Refrigerator Asks You for a Donation
blog.hubspot.com

In the first post of this series I explained what cause marketing is, why it’s so popular with companies, and how nonprofits can get started with businesses. In the second post, I covered a basic cause marketing strategy, coin canisters, which has raised some nonprofits millions of dollars.

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Your Essential Proofreading Checklist: 10 Things You Can't Forget
blog.hubspot.com

I remember the first time I had to proofread something. It was my third day on the job at my very first internship — a small marketing agency in central New Jersey. My boss called me over and handed me a 36-page newsletter that needed to be proofed quickly. We had to send it back […]

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How to Quickly Write a Blog Post When You're In a Time Crunch
blog.hubspot.com

Blogging is key for driving traffic to your website from search engines and social media channels. It will establish you and/or your company as an industry thought-leader, and you’ll get the opportunity to rank for search queries with every blog post you write. So it’s not surprise letting your blog fall into a rut

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