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An Insider's View: Inbound Marketing in Europe Versus the U.S.
blog.hubspot.com

At the launch of HubSpot’s European office in Dublin in March, my colleagues here at Brightfire shared some insights from a few of our customers on what it’s like to do inbound marketing in Europe — because, well, it’s a bit different than in the U.S. In this blog post, I wanted to continue that

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What You Need to Know This Morning: June 14, 2013
blog.hubspot.com

Congrats, lovely readers: you’ve made it through the worst day of the week, and the weekend is right around the corner! Lots of things have happened on the internet in the past 24 hours, so I’m here to boil it down to just a few things you need to know to rock your job today. Let’s […]

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How to Write a Fluff-Free Mission Statement
blog.hubspot.com

Mission statements. They sound inherently business babbley, don’t they? But even if you think they’re a little … silly … they’re really important guideposts for making decisions, staying inspired, and setting a bigger picture that gives your day-to-day work purpose.

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15 Pearls of Wisdom From the Legendary David Ogilvy [SlideShare]
blog.hubspot.com

Let’s face it — it’s really easy to have Shiny Object Syndrome in marketing today. With such a rapidly changing industry, we’re always trying to stay up on the latest and greatest. “New tools! New social networks! New audiences! Gotta try them all!”

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Apple's Product Videos: Corporate Fluff or Brilliant Mission Statements?
blog.hubspot.com

Apple introduced a bunch of new products this week, including a new Mac Pro, new Mac operating system, a new streaming music service called iTunes Radio, and a new version its iOS mobile operating system. They’re all interesting enough … but you know what was even better?

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Keyword Methodology: How to Jumpstart Your SEO Strategy
www.marketingprofs.com

You know the importance of SEO, but building a program can be overwhelming. If the thought of SEO makes your head hurt, here’s a tried and tested guide on how to create and execute a killer SEO keyword strategy. Read the full article at MarketingProfs

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Twitter Starts Rolling Out Tweet Performance Analytics to More Users
blog.hubspot.com

Editor’s Note: Because it was brought to our attention that this rollout may only be for select users (not all), the original title of this article has been changed to reflect that. Stay tuned for more updates about this once Twitter makes an official announcement. Although there’s been no official word from Twitter, today The […]

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What You Need to Know This Morning: June 13, 2013
blog.hubspot.com

Take your cat off your face and move it to your head — cat beards are over, and cat fros are in. Thanks for tuning in! I’m here to bring you more cutting-edge, need-to-know information about where to put your pets, and other news from the past 24 hours. Most of it’s not as life-changing as feline […]

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What You Need to Know This Morning: June 12, 2013
blog.hubspot.com

Hump day! You’ve lived through the story of that horrible Dunkin’ Donuts woman, and in just several hours (depending on where you are in the world), you’ll have officially made it over the hump of your week. Unless of course you work Tuesdays through Sundays like my husband, in which case you’re not even close. […]

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