As a group, we marketers can be a bit … verbose. Particularly when we add in experts and analysts who talk about marketing for a living. With attention spans dwindling and Polar Vortex induced cabin fever setting in, we tried to brainstorm a way that we could make use of
It’s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you’re going to get sued, anyway? Well, now Getty’s attempted to make it a little easier to find high-grade stock photos that are legal for most people to […]
While enterprise businesses have been notoriously slow to adopt inbound marketing, we’ve noticed a definitive shift in the conversation at the executive level. CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.” Whether or not they’re calling it “inbound marketing,”
TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation, sharing “ideas worth spreading.” The talks presented at these conferences usually inspire, provoke, and inform our thinking and contextual references.
Have you ever looked at a blog that just took your breath away? No matter what industry they’re in, companies are stepping up their game by focusing on their blog design in addition to content. And it’s not just B2C companies — B2B companies are investing serious time into the design of their business blogs, […]
Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. But what happens if you write for multiple sites? Or if you leave a company, and start writing elsewhere?
If you’re getting your website visitors to sign up for anything on your website — an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. — you need to create a conversion path. A conversion path consists of five elements, four of which live on your website:
Every time I find myself interviewing for a job, I feel lost at what to wear. I roughly know the difference between “business casual” and “professional dress,” but when push comes to shove and I’m rifling through my closet to find something appropriate for a company I’ve probably never visited before, I completely blank.
Using content to show your impact, whether it be through videos, a blog, images, interactive website pages, or downloadable guides or brochures, is becoming more and more important to your current and future supporters. Even Charity Navigator is adjusting its rating system to take into account how impact is