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How to Be Persistent in Sales Without Annoying Your Prospects
blog.hubspot.com

So you’ve done the preliminary research on a prospect and they look like they could be a company you could really help. Next step? Get them on the phone. There will be times when you get a prospect on the phone and talking on your first try. More often

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How to Build Authority on LinkedIn in 15 Minutes a Day
blog.hubspot.com

So you followed the step-by-step wizard to completing your LinkedIn profile. Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL, and linked your profile to your website and blog. Congratulations, you graduated LinkedIn 101! But you want to be so much more than that. You […]

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What Is Business Blogging? [FAQs]
blog.hubspot.com

We recently published a blog post answering a common but nuanced question — “What Is a Landing Page?“ It made me realize that some of the other things I do every day may seem a little … weird … to someone just getting started with inbound marketing. For instance, business blogging. What is it? What’s […]

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The Tell-Tale Signs It's Time to Hire a Marketing Agency
blog.hubspot.com

To say inbound marketing is a burgeoning market could be an understatement. With the help of partnership-focused analytics tools, more people are trading their fulltime jobs — willingly or by necessity — to channel their inner Don Draper and pair his marketing savvy with the 21st century. The challenge is that when you’re an inbound

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The Anatomy of a Perfectly Search Engine Optimized Web Page [INFOGRAPHIC]
blog.hubspot.com

SEO can be tricky. You’re optimizing your pages to be surfaced by robots, yet at the same time they must be engaging to humans. You also encounter constantly changing algorithms which means that some elements of your SEO strategy might be great one day … and then completely irrelevant (or even detrimental) the next.

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Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business
blog.hubspot.com

In one second on the internet, there are more than 6,000 tweets. Take a breath. There are now 12,000 tweets. Blink again. 18,000 tweets. Amid all of these tweets are a flurry of opportunities missed by the average marketer.

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25 Star Players Coming to INBOUND 2013 [SlideShare]
blog.hubspot.com

By now you may have heard of this conference we’re having called INBOUND. Ya know, the one with over 140 sessions led by talented speakers, and a bunch of other hidden gems we spilled the beans on last Friday. We told you about our keynoters Seth Godin, Arianna Huffington, Nate Silver, and Scott Harrison. But […]

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8 Ways to Instantly Improve the Social Shareability of Your Visual Blog Content
blog.hubspot.com

As you may have picked up by now, visual content is a fantastic marketing weapon. People are naturally attracted to images more than text, it’s highly shareable, and social networks are increasingly jumping on the visual content bandwagon. In fact, social networks are cropping up solely to take advantage of this visual craze. (Pinterest,

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Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
blog.hubspot.com

Guys, I’m pretty psyched for the weekly news roundup today, if I may say so myself. There was a ton of stuff that happened in the news this week — it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing […]

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