If you’re the proud owner of a Facebook business page, your page’s mobile presence is about to get a makeover. Today, Facebook announced some design and layout improvements to the mobile version of Facebook Pages in response to the fact that half of Facebook Page visitors access those pages from their mobile devices.
Aaah … the elusive EdgeRank algorithm. So powerful, yet so misunderstood. But as a marketer, it behooves you to get a handle on how it works, since comScore reports that 40% of the time spent on Facebook is in the News Feed — and only 12% is spent on profile and brand pages.
I graduated from college with a degree in Renaissance literature and European history. Needless to say, I was qualified for nothing. But I thought maybe a career in academic publishing made sense, and wouldn’t be that hard to come by.
Confession time: As a B2B inbound marketer, I sometimes get jealous of our B2C inbound marketing brethren. It feels like they have it so easy, particularly when it comes to visual content. For them, creating visual content can sometimes be as simple and effective as snapping a photo of their product and adding an Instagram […]
Life is busy. Marketers are trying to stay on top of content creation, messaging, branding, budget, industry trends — not to mention trying to find time for a personal life. This juggling act is a serious time commitment, but short and sweet inspiration isn’t (or at least we don’t want it to be).
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses, which are playing in an incredibly complex space, particularly when using PPC. As a result, it’s quite common to overlook some of […]
Today is my first day as a marketing fellow at HubSpot. In my last job, I was the editor in chief of a technology news site called ReadWrite. Before that I was the technology editor at Newsweek, and before that I was a technology columnist at Forbes. I’ve spent my entire career in the media […]
Rocky Balboa. Susan “I Dreamed a Dream” Boyle. The 1980 U.S. Men’s Olympic Hockey Team. What I’m trying to say is … no one can resist an underdog. Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with […]
I used to work at an agency in a client-facing role. In my opinion, the most important key to a successful agency-client relationship was trust. But do we all trust our inbound marketing agencies? I mean, really trust them?