Let’s rip the Band-Aid off right away: Direct mail’s a pain in the butt. Outside of a brand sponsoring a blimp and driving it straight through your kitchen window, there are few forms of marketing more disruptive and less welcome in one’s day. While we’re thankful to see companies figure out
Whether you’re handling the marketing efforts for your business or you’re a savvy marketing veteran working with a number of clients, chances are, you could benefit from some industry tips, tricks, and tools from time to time to make your inbound work a little easier. Enter some content from the past week.
Don’t put the cart before the horse. Craft a content strategy that guides purposeful content creation — read about killer content strategies here. And you’re off to the races! Instead of churning out crappy content, build a steady, productive content creation machine that utilizes all the resources you have at your disposal. And if you […]
So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.) Read the full article at MarketingProfs
Yesterday, when I started researching this post, I received a link from a colleague of mine to a research study which concluded that looking at pictures of cute dogs, kittens, baby pandas, and other bundles of happiness can actually improve your productivity. I love you, internet.
This post originally appeared on Inbound Ecommerce, the brand new ecommerce section of the HubSpot Inbound Marketing Blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search […]
Fast Company started a brilliant series recently called “Creation Stories,” a series to help educate people about the creative process. I stumbled upon a video they created with Ricky Gervais for the series — and being a content creator as well as a Gervais fan, I figured I’d give it a whirl.
On December 3, the 2nd annual Giving Tuesday, a national day of giving driven through social media channels by nonprofits, for-profits, and individuals, will take place. Last year, more than $10 million was raised on Giving Tuesday, which marked a 53% increase in giving from the same day in
Have you ever gotten an email from a company that surprised you? You see it hit your inbox, but you don’t recognize the sender. You decide to open it anyway — maybe you signed up to receive emails from the sender a while ago — but quickly discover that you have no recollection of opting […]