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Why Context Is the Future of Inbound
blog.hubspot.com

Two goldfish go out swimming. They come across an older fish headed in the other direction who waves a fin at them and says, “Morning fellas. How’s the water?” Both nod in response, swim away and then turn to each other and question aloud: “What the hell is water?”

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How to Embed a Facebook Post [Quick Tip]
blog.hubspot.com

A few weeks ago, Facebook started testing a cool new feature: Facebook embedded posts. We wrote about it, we were pumped about it, but we were also a little bummed — because it was one of those rollouts we couldn’t start playing with yet. They were doing one of those slooooow rollouts, where only big […]

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The #INBOUND13 Experience: Inspiring Insights From Exceptional Keynotes [SlideShare]
blog.hubspot.com

INBOUND just wrapped up — with over 5,550 registered attendees, and four jam-packed days of inspiration, education, entertainment, and collaboration. It would be impossible to distill the insights from the entire conference into one blog post, so we’ll

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BANT Isn't Enough Anymore: A New Framework for Qualifying Prospects
blog.hubspot.com

A long time ago, IBM revolutionized sales with the introduction of BANT. The mantra is familiar to any salesperson: qualify your prospects based on their Budget, Authority, Needs, and Timeline. This used to work well. In a world where prospects didn’t know and could not figure out solutions to their own problems via a simple

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How to Master the Connect Call
blog.hubspot.com

The sales connect is the most transferrable skill to master. If you master the connect, you can begin mastering so many other important life skills — sorority rush, dinner party schmoozing, networking events, and even the first date. In sales, the connect is your opportunity to make that first impression on your prospect — the […]

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Announcing the Next Generation of HubSpot's Inbound Marketing Platform
blog.hubspot.com

About a year ago, we asked marketers for the primary motivation behind their most recent website redesign. The top response was … well, it was boredom. A third of marketers said they redesigned because it was time for a change. Another third were undergoing a corporate rebranding. Some had seen a change in

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How to Increase Blog Email Subscribers by 128% in 3 Months
blog.hubspot.com

Back in 2012, we were able to more than double our blog email subscribers in just 3 months’ time — from 28,538 at the beginning of July to 65,036 by the end of September. And now, we have over 200K email subscribers. Seems unreal, right? Want to know how we did it? It’s so simple, […]

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20 Inspiring SlideShare Presentations Every Marketer Should See
blog.hubspot.com

Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three.  And if you’re looking to get started making your own SlideShare, why not learn from the best of the best?

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Why Sales Is Going Inbound: Introducing Signals
blog.hubspot.com

I started my sales career back in the 90s, and to this day, I still consider myself a salesperson. It’s in my blood. And I still enjoy working with prospects, or just jumping in to give a hand on an occasional demo with our team at HubSpot. One thing I’m constantly amazed by is just […]

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