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What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC]
blog.hubspot.com

The promise of social media was once “one-to-one engagement” and “relationship building” … but somehow “building a relationship” in social media has morphed into blasting messages at as many people as possible and hoping someone is attracted. How the heck did this happen? 

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Where Do Marketers Get Customers? [Data]
blog.hubspot.com

Time and time again, we get asked for benchmark data, particularly about customer generation. Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report, and we used the mounds of research there to try to, you know, “give the people what they want.” And the people want benchmark data.

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A Chat With an Internet Addict Who Was Forced to Go Off the Grid
blog.hubspot.com

My fellow inbound marketer Sam Mallikarjunan is an internet and social media junkie — always connected, always checking in, always tweeting, always emailing. He went on a cruise with no internet for a week, and had to leave his cell phone and computer at home. Here’s how it went.

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22% of Salespeople Don't Want to Make Money
blog.hubspot.com

“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople. In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals, while an overwhelming 78.3% […]

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Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
blog.hubspot.com

Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads.  A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications.

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Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
blog.hubspot.com

If you’re drinking the inbound marketing Kool-Aid and regularly publishing content online, there’s a good chance you may have experienced content theft at one point or another. Many of us are all too familiar with the feelings that follow the discovery of content thievery: your stomach drops, quickly followed by thoughts of “Why me?” Then […]

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Only Marketing to the Top of Your Fundraising Pyramid Is Hurting Your Nonprofit’s Future
blog.hubspot.com

The top of your fundraising pyramid is just that — a small, concentrated piece of your whole universe, made up of older, rich donors who, though important, won’t be able to add to the strong foundation of your future fundraising efforts. While they’re reliable for contributing large sums of money to help you reach your yearly […]

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The Future of Inbound: Shel Israel Looks Ahead to the 'Age of Context'
blog.hubspot.com

Shel Israel writes The Social Beat blog column at Forbes.com and has authored four books about digital media’s impact on business. He’s now working on his fifth book, The Age of Context: How it Will Change Your Work and Life with Robert Scoble, due to be published in October.  I got a chance to catch up with Israel to […]

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Your Designers Are Not Artists, and You Need to Stop Thinking That Way
blog.hubspot.com

As head of HubSpot’s creative and design team, I spend nearly every day acting as the translator between my designers and the rest of the company, particularly executives, marketers, and salespeople, (i.e. those folks whose jobs are often held to more formal or quantitative metrics). Obviously, it should come as no surprise that there is […]

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