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Facebook Updates Cover Photo Guidelines to Allow Calls-to-Action
blog.hubspot.com

I’ve always considered myself quite the sneak when it comes to marketing on Facebook. But today, I learned that Facebook has been keeping secrets from me, too … Due to Facebook’s heretofore rather strict guidelines on what businesses can and cannot do when it comes to cover photos — specifically, the rule that businesses can’t […]

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How a 24-Hour Marketing Push Could Transform Your Nonprofit’s Fundraising Strategy
blog.hubspot.com

Newsjacking may sound like a dirty word, but in these cases, it’s definitely being done for good. Being that today is World Water Day, we found it very relevant to highlight some nonprofits and companies that are trying something different to raise a ton of money, via one dedicated day of fundraising.

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9 Guaranteed Ways to Make Industry Events Worth Your While
blog.hubspot.com

In 2012, one industry raked in $13 million in revenue. Excuse me, I had a frog in my throat, what I meant to say was $13 billion. $13 billion in revenue. Know who I’m talking about? That’s right, the event and trade show industry is the one rollin’ in dough. Now ask yourself … how […]

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7 Things Marketers Muck Up When Communicating Results to Their CEO
blog.hubspot.com

More than ever before, executives are demanding to see concrete results from Marketing. Yet half of marketers do not feel sufficiently prepared to provide hard ROI numbers to their CEO (IBM Global CMO Report, via Demand Gen Report). Because of this, 73% of executives don’t believe Marketing drives demand and revenue, according to the Fournaise Marketing […]

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Why I Hired the Fake Steve Jobs
blog.hubspot.com

HubSpot is currently hiring about 30 people a month, so normally a new hire isn’t news. But the latest addition to our marketing team is: the remarkable Dan Lyons. The writer and editor formerly known as “The Fake Steve Jobs” will be joining our inbound marketing team from his current role as Editor-in-Chief of ReadWrite. […]

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The HubSpot Culture Code: Creating a Company We Love
blog.hubspot.com

We are releasing a public beta of the HubSpot Culture Code. This culture piece started out as an internal document years ago, and as a company who values ultimate transparency, we decided it was time to share it with the community. Like HubSpot, the Culture Code is a perpetual “work in progress,” so we’ll update […]

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The Power of Marketing Personalization in President Obama's Re-Election
blog.hubspot.com

Content is king, right? Everybody says that, so it must be true … right? Well, to a certain degree, it is. But content on its own is worthless unless it’s high quality, relevant, personalized, and delivered in context. During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, […]

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How to Modernize a Public Relations Strategy That’s Stuck in the Dark Ages
blog.hubspot.com

The end of the first quarter of 2013 is upon us, and if you’re looking to grow your business this year (and who isn’t!?), public relations can be a critical ingredient in your marketing mix. PR can drive brand awareness, introduce you to new prospects and customers, and amplify your core brand messages. The good […]

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20 Critical Do’s and Don’ts for Clickable Calls-to-Action [SlideShare]
blog.hubspot.com

Calls-to-action (CTAs) are one of the most critical inbound marketing tools. Whether they take the form of anchor text links, images, or buttons, CTAs are what motivate and direct your visitors to take a desired action, usually on a landing page. This could mean anything from registering for an event, downloading content and converting into […]

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