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10 Science-Backed Tips for Rocking Your Next Public Speaking Opp
blog.hubspot.com

“I read a thing that actually says that speaking in front of a crowd is considered the number one fear of the average person. I found that amazing. Number two was death. That means to the average person, if you have to be at a funeral, you would rather be in the casket than doing […]

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Generating Leads on Twitter Just Got Easier: Get Started With Lead Gen Cards
blog.hubspot.com

A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn’t rolled out to everyone … until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone.  You get a Twitter Lead Generation Card!

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Emotional Advertising: How Brands Use Feelings to Get People to Buy
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.  Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions — and that emotional […]

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14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare]
blog.hubspot.com

At last year’s INBOUND event, we announced the ability to build and optimize ads right inside of HubSpot. This was a tough decision, and we did some soul searching about it.  While we were busy fussing over where ads fit within inbound, our customers were busy building awesome ad campaigns. It’s been amazing to see — as it turns […]

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How Higher Education Marketing has Changed
blog.hubspot.com

The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. Enrollment rates continue to decline, especially for four-year for-profit and two-year schools. Four-year universities see flat enrollment rates. As the pool of potential students gets smaller, the options they have for school are increasing. New programs like Promise and […]

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Twitter Launches Photo Tagging (Get Ready)
blog.hubspot.com

Good/horrifying news: Soon, you’ll be able to tag photos of people on Twitter. They’re also allowing you to add up to four photos per tweet and tag 10 people per photo, so you could conceivably embarrass 40 people in just 140 characters.

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Voice Search Strategy: What Marketers Need to Know Now
blog.hubspot.com

When you wear white, do you inevitably spill something all over yourself?  I do. So when I had sushi at work last week, it wasn’t long before I was frantically yelling, “Siri, how can I get soy sauce out of white pants?” Thank goodness for voice search, am I right? Although, here’s the thing about voice […]

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The Super-Simple Way to Create Your Own Google Forms Templates
blog.hubspot.com

Whether you need to collect employees’ take-out orders for a team dinner or create a feedback form for customers, Google Forms is undoubtedly one of the most useful free tools at your disposal. Google Forms provides 17 pre-made templates, varying in subject from “Party Invite” to “Time Off Request”. However, if you’ve never made a […]

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8 Tips on Building Brand Awareness From Top UK Growth Hackers
blog.hubspot.com

Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook — a playbook that is constantly evolving with new technologies and social platforms. It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. In fact, 70%

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