Top Stories

How Do Consumers Really Feel About 2017's Digital Trends? [Infographic]
blog.hubspot.com

As we approach the year’s second quarter, Google is already returning over 46,600 results for “digital trends 2017.” And if you’re in the digital marketing space, there seems to be an unspoken rule that you must always have an opinion on what the key trends will be for the year ahead. But could it be that we’re all […]

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4 TED Talks Every Marketer Should Watch
blog.hubspot.com

TED talks are not-for-profit conferences where leading thinkers discuss big ideas, trends, and innovations in their respective fields. The project was originally conceived as a forum for technology, entertainment, and design (hence the TED), but now has expanded to include topics ranging all across the human experience. The talks have been lauded for their ability […]

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FAQ This! What Is Blockchain?
blog.hubspot.com

With every tech event I cover, there seems to be a central emerging trend that people just can’t stop talking about. Something like 5G. Or AI. Or VR. Or blockchain. If you’ve come across talks and headlines on blockchain lately but just can’t seem to wrap your mind around it — you’re not alone. According […]

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OOO, EOD, NRN? 20 Email Acronyms Everyone Should Know [SlideShare]
blog.hubspot.com

Confession: I used to speak like a robot. When I applied for my first job, I sounded something like Geoffrey the butler from The Fresh Prince of Bel Air mixed with IBM’s Watson: Hello Sir or Madam, This letter is to inform you of my supreme interest in the position of Marketing Associate currently available at your firm. […]

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How to Write a Perfect Cold Outreach Email: 5 Elements to Consider Before Hitting Send
blog.hubspot.com

As marketers, we typically send and receive hundreds of emails a week. Occasionally, those emails are sent to people we don’t really know that well — or don’t know at all. This is cold outreach, and, for better or for worse, it has its purpose. Sometimes, in order to further our marketing campaigns, it’s helpful to […]

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20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career
blog.hubspot.com

How many times a week do you hear the phrase, “Oh, you have to check out that blog post/podcast/book/TED Talk. It’s the best!” I’m a low-stakes betting person (not the billion-dollar-Powerball-jackpot type), but I’d put good money on the fact that you probably hear that a lot. The problem? You’re busy. You don’t have time to check out every single […]

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14 Questions to Ask When Developing Your Nonprofit’s Social Media Policy
blog.hubspot.com

One of the fears that many organizations harbor when it comes to social media as a communication channel is that an employee will share sensitive information, disparage the organization — or worse, a donor — or spend a great deal of time on Facebook or Twitter under the guise of “working.”

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16 of the Best Motivational Speeches of All Time
blog.hubspot.com

Let’s face reality: It’s hard, if not impossible, to feel motivated all the time. Some days you just want to put your feet up, eat buffalo chicken nachos, and watch Netflix — and not even good Netflix, but some crappy movie that you’re only watching because you’ve given up on being productive and are complicit […]

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4 Ways to Use Student Advocacy to Increase Applications for Your School
blog.hubspot.com

Content marketing presents two great challenges: Feeding the content beast and successfully using it to develop a trusting relationship with your prospects. Your students can help your inbound strategy meet both challenges. In fact, your students are one of your school’s greatest natural resources for inbound marketing content. They have a first-hand perspective. They know […]

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