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From eBay Side Project to Top Fashion Brand: An Exclusive Interview With Nasty Gal's Founder [Podcast]
blog.hubspot.com

The year was 2006. Sophia Amoruso was sitting in her apartment in a bathrobe, putting together a vintage clothes store on eBay. She was the “one man band” behind Nasty Gal: finding the vintage clothes, styling the outfits, modeling them for product pictures, shipping her products to eager customers, and collecting feedback along the way. […]

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SWOT Analysis: Is Instagram Right for Your Media Brand?
blog.hubspot.com

Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people. As of October 2015, there are 400M+ daily active users, 80M+ photos per day, and 3.5B daily likes. For publishers looking to build an audience, the opportunity on Instagram is massive—publishers like Mashable, […]

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12 Awesome HubSpot Resources That Won't Cost You a Dime
blog.hubspot.com

In the midst of holiday shopping and seasonal sales, it’s easy to get caught up in spending. But sometimes, the best things are free.  Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. In celebration of the giving season, we’ve packaged up 12 days of […]

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The Top Sales Challenges of 2016
www.marketingprofs.com

What are the biggest challenges that salespeople will face this year, from prospecting through closing and account management? Read the full article at MarketingProfs

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Which Email Clients Are People Using Most? An Analysis of 13 Billion Email Opens [Infographic]
blog.hubspot.com

As more and more people use their mobile phones to surf the internet, marketers have had to rethink how and where we create, share, and optimize content on the web — including email. In the past year or two, we’ve seen a number of notable changes in the way people check and read their email. For […]

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How Google's Change to Gmail Images Affects Email Marketers
blog.hubspot.com

Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this? Some, like Ars Technica, say the new method will make life more difficult for email marketers. But others, including HubSpot’s own email experts, say it’s no big deal. Here’s what we know so far.

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A Festivus for the Rest of Us! The Airing of Marketing Grievances
blog.hubspot.com

“A Festivus for the rest of us!” If you were a fan of Seinfeld, you know that today, December 23rd, is the day we celebrate Festivus. If you weren’t a Seinfeld fan, don’t worry, you’ll still find enjoyment in this post. 

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How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
blog.hubspot.com

By now, you probably know that today’s buyers hold all of the power when making a purchasing decision. You’re also probably aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy? Consider these recent statistics about B2B buyers from a 2015 study by Think With […]

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Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
blog.hubspot.com

“Always be learning.” It’s a simple yet powerful statement for anyone in today’s workforce. Think about it: When you were 22, did you imagine that you’d be where you are today? What experiences have you had? What have you learned? And what do you still want to learn? From the moment we enter the working world, we […]

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