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The Top Sales Challenges of 2016
www.marketingprofs.com

What are the biggest challenges that salespeople will face this year, from prospecting through closing and account management? Read the full article at MarketingProfs

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Which Email Clients Are People Using Most? An Analysis of 13 Billion Email Opens [Infographic]
blog.hubspot.com

As more and more people use their mobile phones to surf the internet, marketers have had to rethink how and where we create, share, and optimize content on the web — including email. In the past year or two, we’ve seen a number of notable changes in the way people check and read their email. For […]

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How Google's Change to Gmail Images Affects Email Marketers
blog.hubspot.com

Yesterday Google announced that it is changing the way images are delivered to Gmail users. How big a deal is this? Some, like Ars Technica, say the new method will make life more difficult for email marketers. But others, including HubSpot’s own email experts, say it’s no big deal. Here’s what we know so far.

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A Festivus for the Rest of Us! The Airing of Marketing Grievances
blog.hubspot.com

“A Festivus for the rest of us!” If you were a fan of Seinfeld, you know that today, December 23rd, is the day we celebrate Festivus. If you weren’t a Seinfeld fan, don’t worry, you’ll still find enjoyment in this post. 

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How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
blog.hubspot.com

By now, you probably know that today’s buyers hold all of the power when making a purchasing decision. You’re also probably aware that they’re doing some of their research online. But have you really adapted your marketing plan to match the way today’s customers shop and buy? Consider these recent statistics about B2B buyers from a 2015 study by Think With […]

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Skill Up, Start Up & Scale Up: 5 Online Talks on Career-Building for Marketing & Sales Professionals [Video Series]
blog.hubspot.com

“Always be learning.” It’s a simple yet powerful statement for anyone in today’s workforce. Think about it: When you were 22, did you imagine that you’d be where you are today? What experiences have you had? What have you learned? And what do you still want to learn? From the moment we enter the working world, we […]

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Seven Tips for Effective Local SEO
www.marketingprofs.com

SEO might seem a Herculean task for local businesses, but it doesn’t have to be. Here are seven little secrets to effective local SEO. Read the full article at MarketingProfs

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Can You Stay Agile as Your Agency Grows? 5 Tips for Scaling Up
blog.hubspot.com

It’s a priority for almost every agency to scale up and attract larger and more prestigious clients, as well as the best talent. And change is inevitable as you grow, and it should be embraced, but how do you make sure you remain agile while scaling from a small to a medium-size agency, or from medium to a […]

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8 Necessities of a High-Converting Blog Design You Should Be Looking For
blog.hubspot.com

So, apparently, there’s a show on Disney Channel called Dog With a Blog.  Yes, you read right. When I discovered this, two thoughts quickly entered my mind — one, “what the heck ever happened to good old shows like The Mickey Mouse Club?,” and two, “literally everyone has a blog now, don’t they?” With so […]

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