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SlideShare Introduces Support for Infographics, a Big Win for Marketers
blog.hubspot.com

This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. Before, users could technically upload infographics as a document, but the viewing player wasn’t optimized properly for the content. We’re thrilled about this new feature. Finally, one of the hottest types of visual content will be easy to […]

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How to Keep Your School's Blog Interesting
blog.hubspot.com

Your school’s blogs are the catalyst of your inbound marketing strategy. Marketers who prioritize blogging are 13x more likely to see positive results from their marketing efforts.  The reason why blogging correlates with marketing success isn’t a mystery. SEO loves a constant stream of fresh, engaging content, so search engines love them. Blogs let you present a rich, […]

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How SEO's Future Affects Inbound, Seth Godin Talks Google, and More in HubSpot Content This Week
blog.hubspot.com

It’s okay to admit: There are some marketing strategies you think are so difficult to implement that you find them scary (even spooky, perhaps?).  Fear not, marketers — we’ve got you covered. Below, you’ll find comprehensive-yet-concise tips on how to accomplish a number of inbound

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How to Create a Sign Up Form That Converts
blog.hubspot.com

“A simple and affordable way to increase leads and create more conversions through your website.” Sounds intriguing, right? But what could I possibly be describing?  I’m referring to sign up web forms. In addition to increasing leads and conversions, sign up forms also help businesses grow their mailing lists and learn more about the people […]

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8 Excellent Reasons to Redesign Your Website
blog.hubspot.com

These days, your audience’s first impression of your business is based almost exclusively on your website … so redesigning your website isn’t a task to take lightly. It requires a good deal of thought, time, and potentially money, but the upside can be enormous. It’s important to note here that “redesign” doesn’t necessarily mean you need […]

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Five Local SEO Tips for Small Business Owners
www.marketingprofs.com

Local SEO is every small business’s key to better search engine rankings and higher conversion rates. SEO is a complicated industry, but these five tips will help you win customers and improve your SERP placement. Read the full article at MarketingProfs

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How to Revamp Your Advertising Strategy for Today's Customers [Live Google Hangout]
blog.hubspot.com

Since 2006, inbound marketing has been helping businesses create more meaningful online experiences. In short: The inbound methodology focuses on pulling people toward your company and product rather than expecting them to come to you. And in today’s highly-digital and ad-blocked world, your advertising strategy should be no exception. Combining the inbound methodology with your […]

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How to Write a Blog Post Outline: A Simple Formula to Follow
blog.hubspot.com

What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor word choice. Poor shareability.  The most pervasive problem? Poor flow. The post jumps from one idea to the next to the next

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10 Meaningless, Overused, and Boring Phrases You Should Cut from Your Resume
blog.hubspot.com

Here’s the good news: marketing and ad agencies are getting serious about hiring new talent. According to data from the Bureau of Labor Statistics, advertising, promotions, and marketing manager employment is expected to rise 9% by 2024 — which is faster than the average for all occupations.  The not-so-good news? The competition is fierce. If you want to stand […]

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