Top Stories

6 Seemingly Harmless Ways You're Sabotaging Your Proposals
blog.hubspot.com

60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. As if to prove the point, Procter & Gamble announced in January they will review all ad agency contracts in 2017. Whether it’s due to the demise of the agency-of-record, growing concerns over transparency issues, […]

10
Like
Save
How to Write Better Headlines [Infographic]
blog.hubspot.com

Truthfully, I think the hardest part of blogging is coming up with a great headline. Headlines are a special breed of difficulty because they have to accomplish so many things in such a small amount of space. In just a few characters, you’ve got to instill intrigue, yet answer questions. You’ve got to make it […]

10
Like
Save
How to Create a Pillar Page
blog.hubspot.com

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog’s architecture, too. You have to build them yourself — but we promise it takes less time and effort than building them from marble or concrete. In this blog post, we’ll dive into everything you need […]

10
Like
Save
Did Samsung Just One-Up Apple on Its Cool Factor?
blog.hubspot.com

Let’s cut right to the chase: At this week’s Samsung Developer Conference, the event’s namesake announced a bunch of really cool new stuff. And we’ll get to it — I promise. But before we do, I want to point out what really resonated with me — perhaps even more than all of the neat new products and […]

10
Like
Save
Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
blog.hubspot.com

One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers. But how you know when the […]

10
Like
Save
How to Use Twitter's Advanced Search
blog.hubspot.com

Let’s say you want to find a specific @elonmusk tweet about machine learning, but can’t find the tweet when you scroll back in your feed. Or you’re hosting a “2018 web design” webinar and want to compile a list of experts using Twitter. Or maybe you just want to see Twitter conversations between @garyvee and […]

10
Like
Save
8 Interesting Charts on How the Internet Is Changing
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. It’s the 20th edition in a series spanning back to 1994 — the year Yahoo launched and three years before Google.com was […]

10
Like
Save
Too Hot? Too Cold? 16 Hacks for Dealing With Unruly Office Temperatures
blog.hubspot.com

My relationship with office temperatures can best be described through the following Katy Perry lyrics: “You’re hot, then you’re cold. You’re yes, then you’re no. You’re in, then you’re out. You’re up, then you’re down …”  Is the sentiment familiar? More often than not, getting your office to a “perfect” temperature — one that everyone can agree upon — can feel […]

10
Like
Save
HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
blog.hubspot.com

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Since then, we’ve accumulated a half-million Facebook fans and a quarter-million Twitter followers, been among the first businesses using Google+, and dove into Pinterest, Instagram, and more. […]

10
Like
Save