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How to Create a Pillar Page
blog.hubspot.com

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog’s architecture, too. You have to build them yourself — but we promise it takes less time and effort than building them from marble or concrete. In this blog post, we’ll dive into everything you need […]

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Did Samsung Just One-Up Apple on Its Cool Factor?
blog.hubspot.com

Let’s cut right to the chase: At this week’s Samsung Developer Conference, the event’s namesake announced a bunch of really cool new stuff. And we’ll get to it — I promise. But before we do, I want to point out what really resonated with me — perhaps even more than all of the neat new products and […]

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Industry Benchmarks for Social Media Engagement: How Much Should Your Posts Receive?
blog.hubspot.com

One of the best feelings as a marketer is when you spend time crafting the perfect message for your social accounts and then your audience actually engages with that post. Interactions like shares, comments, retweets, and favorites tell you that your messages are resonating with your fans and followers. But how you know when the […]

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8 Interesting Charts on How the Internet Is Changing
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This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. This week, Mary Meeker, a partner at Kleiner Perkins Caufield and Byers, released her annual Internet Trends report. It’s the 20th edition in a series spanning back to 1994 — the year Yahoo launched and three years before Google.com was […]

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Too Hot? Too Cold? 16 Hacks for Dealing With Unruly Office Temperatures
blog.hubspot.com

My relationship with office temperatures can best be described through the following Katy Perry lyrics: “You’re hot, then you’re cold. You’re yes, then you’re no. You’re in, then you’re out. You’re up, then you’re down …”  Is the sentiment familiar? More often than not, getting your office to a “perfect” temperature — one that everyone can agree upon — can feel […]

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HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
blog.hubspot.com

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Since then, we’ve accumulated a half-million Facebook fans and a quarter-million Twitter followers, been among the first businesses using Google+, and dove into Pinterest, Instagram, and more. […]

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From eBay Side Project to Top Fashion Brand: An Exclusive Interview With Nasty Gal's Founder [Podcast]
blog.hubspot.com

The year was 2006. Sophia Amoruso was sitting in her apartment in a bathrobe, putting together a vintage clothes store on eBay. She was the “one man band” behind Nasty Gal: finding the vintage clothes, styling the outfits, modeling them for product pictures, shipping her products to eager customers, and collecting feedback along the way. […]

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SWOT Analysis: Is Instagram Right for Your Media Brand?
blog.hubspot.com

Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people. As of October 2015, there are 400M+ daily active users, 80M+ photos per day, and 3.5B daily likes. For publishers looking to build an audience, the opportunity on Instagram is massive—publishers like Mashable, […]

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12 Awesome HubSpot Resources That Won't Cost You a Dime
blog.hubspot.com

In the midst of holiday shopping and seasonal sales, it’s easy to get caught up in spending. But sometimes, the best things are free.  Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. In celebration of the giving season, we’ve packaged up 12 days of […]

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