Top Stories

Build a Better B2B Website in 3 Steps
blog.hubspot.com

Today’s B2B buyers rely on digital channels through every stage of their journeys — even long after in-person sales interactions with reps. As a result, commercial organizations’ efforts to identify, nurture, and pursue opportunities “serially” — first through digital engagement via marketing, followed by a hand-off to sales for in-person interaction — is failing to […]

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Inside Warby Parker: How Vision, Mission & Culture Helped Build a Billion Dollar Business
blog.hubspot.com

Most business school conversations over beers end with a hangover — Neil Blumenthal’s ended with a billion dollar business. If you aren’t familiar with Neil’s name, you’re likely familiar with the brand he and his co-founders started: Warby Parker. Because Warby’s brand is ubiquitous thanks to the company’s product and marketing success, many consumers all […]

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4 Tips to Master the Art of Upselling and Cross-Selling
blog.hubspot.com

Upselling and cross-selling have obvious benefits for ecommerce companies: bigger revenue. The problem is that savvy buyers see right through the “You may also like…” and often skip the additional purchase. To really see success with your product suggestions, there’s an integral part of the formula: customer delight. When you can convince the buyer that your […]

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A New Visualization of Today's Marketing Technology Solutions
blog.hubspot.com

When you’re looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it? Typically, marketers turn to colleagues, friends in the industry, and/or analyst reports to figure out what best fits their needs. But the problem with sources like these is that feedback is scattered. It’s spread across […]

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The 20 Best Sites for Wasting Time on the Internet
blog.hubspot.com

There’s a lot of content out there about productivity — everything from hacks to shortcuts to tips and tricks for how to get more done in less time. It’s all about the sprint, the checking things off the lists as quickly as possible, and the downloading of software that’ll block out any and all distractions. But what […]

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Are Your Advertisers a Good Fit for Inbound?
blog.hubspot.com

Inbound marketing is an established practice for industries like ecommerce, software, financial services, and and travel. The idea is simple: attract leads and customers, and use technology to nurture those relationships at scale. Inbound has been shown to save $14 for every new customer acquired and double conversion rates from 6% to 12%. Digital publishers and […]

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Selling to Cyborgs: Marketing in the Age of Google Glass
blog.hubspot.com

A few years ago, Scott Adams (the “Dilbert” guy) wrote a somewhat provocative blog post in which he argued that if you’re carrying a smartphone with you at all times, then you’ve basically become a kind of cyborg. Adams posited that the smartphone represents an “exobrain” that augments the power of your feeble biological brain.

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How to Host a Facebook Chat
blog.hubspot.com

When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was … indifferent. Actually, I thought it was more likely it would complicate conversations and give spammers additional ways to pollute comment sections.

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14 Free Tools That'll Make It Easier to Run Your Business
blog.hubspot.com

Taking a great idea and turning it into a real, functioning, successful business requires quite a bit of work, sweat, and coffee.  There are documents to be signed, prospects to be called, emails to be sent, and tweets to be posted. In other words, there’s never a shortage of tasks on your plate on any given day. Sure, you […]

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