When you’re looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it? Typically, marketers turn to colleagues, friends in the industry, and/or analyst reports to figure out what best fits their needs. But the problem with sources like these is that feedback is scattered. It’s spread across […]
There’s a lot of content out there about productivity — everything from hacks to shortcuts to tips and tricks for how to get more done in less time. It’s all about the sprint, the checking things off the lists as quickly as possible, and the downloading of software that’ll block out any and all distractions. But what […]
Inbound marketing is an established practice for industries like ecommerce, software, financial services, and and travel. The idea is simple: attract leads and customers, and use technology to nurture those relationships at scale. Inbound has been shown to save $14 for every new customer acquired and double conversion rates from 6% to 12%. Digital publishers and […]
A few years ago, Scott Adams (the “Dilbert” guy) wrote a somewhat provocative blog post in which he argued that if you’re carrying a smartphone with you at all times, then you’ve basically become a kind of cyborg. Adams posited that the smartphone represents an “exobrain” that augments the power of your feeble biological brain.
When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was … indifferent. Actually, I thought it was more likely it would complicate conversations and give spammers additional ways to pollute comment sections.
Taking a great idea and turning it into a real, functioning, successful business requires quite a bit of work, sweat, and coffee. There are documents to be signed, prospects to be called, emails to be sent, and tweets to be posted. In other words, there’s never a shortage of tasks on your plate on any given day. Sure, you […]
“I read a thing that actually says that speaking in front of a crowd is considered the number one fear of the average person. I found that amazing. Number two was death. That means to the average person, if you have to be at a funeral, you would rather be in the casket than doing […]
A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn’t rolled out to everyone … until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card!
This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions — and that emotional […]