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4 Ways to Build Transparency as a Leader
blog.hubspot.com

Trust and transparency are fundamental to business success. A recent survey by Ernst & Young found that less than half of global professionals trust their employer, boss, team or colleagues. A host of factors improve trust in the workplace — from diversity and inclusion to individual leaders being more open and transparent with their teams. To […]

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Twitter vs. Facebook: Which Platform Should Your Business Be On?
blog.hubspot.com

When you begin implementing a social media strategy for your business, one of the first questions you’ll ask yourself is this one — Should my business be on Twitter, or Facebook? Both social media sites offer considerable opportunities to connect and engage with a network, increase brand awareness, and drive traffic to your site. But […]

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The Ultimate Guide to Amazon Advertising
blog.hubspot.com

In 2018, the advertising duopoly of Google and Facebook seemed to dominate the market once again, owning 37% and 20% of the pie, respectively, while Amazon owned a measly 7%. However, if you dig a little deeper into the numbers, Amazon isn’t actually the third wheel in this equation. While they own significantly less market […]

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This Map Shows the 25 Philippine Cities You Can Easily Start a Business
marketingmediacloud.com

In the Philippines, more companies are using the internet to promote a product or services. Know the top 25 Philippines cities where you can easily start a business.

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Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy
blog.hubspot.com

With 69,000 subscribers and a ranking as one of the top ten most popular sites on the internet, Reddit is undoubtedly an intriguing channel for advertising purposes. However, the site can often seem intimidating, and perhaps even too random to create a cohesive advertising strategy. Plus, since its primary purpose is to expose viewers to […]

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The Non-Techie's Guide to Adding Music to Videos
blog.hubspot.com

As a video marketer, choosing the right music can be the difference between crafting a video that grips your audience from start to finish and one that they can barely get halfway through. Play a fitting soundtrack, and you’ll be able to evoke the exact emotions you want your audience to experience while watching your […]

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The 9 Best Marketing Articles of All Time, According to HubSpot's Marketing Team
blog.hubspot.com

One of the best ways to tell if a show or movie is worthwhile is if people never get tired of re-watching it. Whether it’s the hit television show Friends or the classic movie Forrest Gump, most people never turn down an opportunity to watch Ross pivot his couch or witness Forrest develop into a ping pong celebrity — […]

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22 Striking Examples of Minimal Design That'll Kickstart Your Creative Process
blog.hubspot.com

Whether you’re curating an Instagram feed or designing a web page, there are plenty of advantages to minimalist design. Rather than bogging your audience down with vibrant patterns or paragraphs of text, a minimalist approach allows you to focus on a few key components of your brand you feel are truly important. However, minimalist isn’t […]

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Everything You Need to Know to Start a Retail Business
blog.hubspot.com

I worked in three different retail stores while growing up. The most memorable experience I had was working at a clothing store on Cape Cod when I was 18. The store had been recently renovated and looked beautiful — the desk with the cash register was designed to look like it was built from parts […]

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