Top Stories

Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
blog.hubspot.com

Instagram? Snapchat? Facebook Messenger? What’s next? I was just getting started on Twitter and Facebook! That’s how most of us feel when we’re rethinking our social media strategy. Social networks are changing, but not as fast as user behavior and content are, and that’s leading to completely new networks that are disrupting the status quo. There’s no question […]

10
Like
Save
Why Sales Needs Insight Into Marketing's Email Analytics
blog.hubspot.com

Since the early 90s, we marketers have held the power of email open and click tracking. We’ve been using this data to make good decisions, and even build nurturing campaigns for our sales reps. Since then, similar technology has been built

10
Like
Save
Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
blog.hubspot.com

Making mistakes is frustrating. As it is, there is never enough time in the week to accomplish everything that you want to get done.  Of course, we’ve all heard the saying that mistakes are how you learn, but wouldn’t it be so much better if you could do the learning first and avoid the mistakes […]

10
Like
Save
The Ultimate List of 250+ Marketing Statistics [New Data]
blog.hubspot.com

We’ve all been there … the wild goose chase of finding the perfect statistic. You’re writing a blog post on the importance of using video in your social media strategy, for instance. As you crank through your outline, suddenly you pause. If only I had a stat to insert here. First you come across a research report, […]

10
Like
Save
The Ultimate Guide to Relationship Marketing
blog.hubspot.com

There are plenty of studies that highlight the importance of customer retention — oftentimes, customer retention has been found to be even more critical to your company’s success than customer acquisition. For instance, research conducted by Frederick Reichheld of Bain & Company found as little as a five percent increase in customer retention can result […]

10
Like
Save
The Do's and Don'ts of Infographic Typography [Free Guide]
blog.hubspot.com

The following is an excerpt from Do’s and Don’ts of Infographic Design, a free guide we created with our friends at leading graphic design software company Venngage. If you’d like to access the full guide, click here. One of the most important, but least considered parts of designing an infographic is typography. After all, picking […]

10
Like
Save
Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
blog.hubspot.com

As a marketer, you’re responsible for driving leads that ultimately convert to revenue. But it’s very possible you may be overlooking a valuable source of leads: inbound calls.  That’s right — smartphones aren’t just mini computers. People are actually using their phones to make calls to businesses. In fact, Google found that 70% of mobile […]

10
Like
Save
An Illustrated Guide to Organizational Structures [Free Ebook]
blog.hubspot.com

I remember my very first day of work at my very first startup. I was employee number 22, and my manager was eagerly showing me the org chart he had recently put together. There I was, at the bottom of the chart: Content Associate. Above me was my manager, above my manager was a VP, and above the […]

10
Like
Save
6 Predictions for the Convergence of IoT and Digital Marketing
blog.hubspot.com

We’re on the cusp of a tectonic shift in digital marketing. The boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible. That sounds amazing … but what’s the Internet of Things? The Internet of Things is the connection of everyday […]

10
Like
Save