Top Stories

How to Use LinkedIn for Business, Marketing, and Professional Networking [Free Kit]
blog.hubspot.com

With over 380 million registered users in over 200 countries and territories, more than four million companies with LinkedIn Company Pages, and professionals signing up at a rate of more than two new members per second, LinkedIn is the world’s largest professional social network.  Have you created a presence for you or your company on Linkedin […]

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The 7 Principles of Conversion-Centered Landing Page Design
blog.hubspot.com

Designing an optimized landing page isn’t exactly a cakewalk. If you want to achieve a respectable conversion rate, that is. So … how schooled are you in the concept of conversion-centered design? Conversion-centered design (CCD) is a discipline targeted specifically at designing

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New to Search Advertising? Here's How to Avoid 7 Common Mistakes [SlideShare]
blog.hubspot.com

There are two types of search advertisers: those who have failed and those who are going to. At HubSpot, we embrace failure — it’s often an important step towards success. That being said, we don’t ever go out of our way to fall on our face. Instead, when attempting something new, we try as hard […]

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How to Have a Super Productive Weekend: 12 Helpful Tips
blog.hubspot.com

Let me make one thing clear: This is not a post about how you should spend your weekends working yourself to the bone. “Productivity” has a much wider definition than many of us give it credit for. We tend to equate productivity with doing things, rather than with taking time to think, reflect, and rest. […]

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Medium for Publishers: What Media Companies Should Know
blog.hubspot.com

Take a look at Medium, and you’ll find a passionate community of smart people who love great content: you’ll see commenters, sharers, and writers who are seeking out a forum to share their thoughts. Founded by Twitter co-founder Evan Williams in 2012, Medium has created an entire social media ecosystem around thoughtful, engaging content. And […]

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5 Psychological Concepts That'll Strengthen Your Social Media Strategy
blog.hubspot.com

Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior. Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us […]

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The Rules of Twitter Hashtags: Hits and Misses From 7 Big Brands
blog.hubspot.com

Since hashtags became clickable in 2009, brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. They’re so widely used that brands now feature them on advertisements, TV shows, even the big screen at sports […]

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The Introvert's Guide to Running a Meeting
blog.hubspot.com

What do you think of when you see the word “introvert”? “Shy,” “quiet,” and even “antisocial” might be some qualities that come to mind. But we’ve got news for you: How we think of introverts is pretty misconstrued from the actual definition. An introvert, according to Dictionary.com, is “a person characterized by concern primarily with […]

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Why 2017 Is the Year to Take Snapchat Seriously [Infographic]
blog.hubspot.com

Here at HubSpot, we’re not shy about our fondness of Snapchat. Heck, we even devoted an entire day to recruiting via Snapchat. But maybe not everyone is as crazy about the app as we are. Personal feelings aside, it’s time to start taking it seriously. If nothing else, there’s something to be said for Snapchat’s off-the-charts […]

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