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Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
blog.hubspot.com

Making mistakes is frustrating. As it is, there is never enough time in the week to accomplish everything that you want to get done.  Of course, we’ve all heard the saying that mistakes are how you learn, but wouldn’t it be so much better if you could do the learning first and avoid the mistakes […]

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The Ultimate List of 250+ Marketing Statistics [New Data]
blog.hubspot.com

We’ve all been there … the wild goose chase of finding the perfect statistic. You’re writing a blog post on the importance of using video in your social media strategy, for instance. As you crank through your outline, suddenly you pause. If only I had a stat to insert here. First you come across a research report, […]

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The Do's and Don'ts of Infographic Typography [Free Guide]
blog.hubspot.com

The following is an excerpt from Do’s and Don’ts of Infographic Design, a free guide we created with our friends at leading graphic design software company Venngage. If you’d like to access the full guide, click here. One of the most important, but least considered parts of designing an infographic is typography. After all, picking […]

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Inbound Calls: Your Company's Biggest Untapped Lead Resource? [Infographic]
blog.hubspot.com

As a marketer, you’re responsible for driving leads that ultimately convert to revenue. But it’s very possible you may be overlooking a valuable source of leads: inbound calls.  That’s right — smartphones aren’t just mini computers. People are actually using their phones to make calls to businesses. In fact, Google found that 70% of mobile […]

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An Illustrated Guide to Organizational Structures [Free Ebook]
blog.hubspot.com

I remember my very first day of work at my very first startup. I was employee number 22, and my manager was eagerly showing me the org chart he had recently put together. There I was, at the bottom of the chart: Content Associate. Above me was my manager, above my manager was a VP, and above the […]

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6 Predictions for the Convergence of IoT and Digital Marketing
blog.hubspot.com

We’re on the cusp of a tectonic shift in digital marketing. The boom in IoT (Internet of Things) technology will soon allow us to analyze, predict, and respond to consumer behavior in almost every market possible. That sounds amazing … but what’s the Internet of Things? The Internet of Things is the connection of everyday […]

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Build a Better B2B Website in 3 Steps
blog.hubspot.com

Today’s B2B buyers rely on digital channels through every stage of their journeys — even long after in-person sales interactions with reps. As a result, commercial organizations’ efforts to identify, nurture, and pursue opportunities “serially” — first through digital engagement via marketing, followed by a hand-off to sales for in-person interaction — is failing to […]

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Inside Warby Parker: How Vision, Mission & Culture Helped Build a Billion Dollar Business
blog.hubspot.com

Most business school conversations over beers end with a hangover — Neil Blumenthal’s ended with a billion dollar business. If you aren’t familiar with Neil’s name, you’re likely familiar with the brand he and his co-founders started: Warby Parker. Because Warby’s brand is ubiquitous thanks to the company’s product and marketing success, many consumers all […]

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4 Tips to Master the Art of Upselling and Cross-Selling
blog.hubspot.com

Upselling and cross-selling have obvious benefits for ecommerce companies: bigger revenue. The problem is that savvy buyers see right through the “You may also like…” and often skip the additional purchase. To really see success with your product suggestions, there’s an integral part of the formula: customer delight. When you can convince the buyer that your […]

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