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Tips for Finding an Authentic Voice in Higher Ed Marketing
blog.hubspot.com

What do you say when a prospective student asks, “What makes (insert your college or university here) different?” It’s easy to tout the low faculty to student ratio or list off a long inventory of degree programs. While these are important, most higher education institutions can proclaim the same thing. How do you show what […]

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UX vs. Marketing: Can These Opposites Attract?
blog.hubspot.com

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. The first volume of The SoDA Report revealed a disturbing survey result earlier this year. When asked about talent gaps, and 77%of agency respondents identified user experience (UX) as the biggest shortfall on the client side. One possible explanation is […]

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What Great Data Visualization Looks Like: 12 Complex Concepts Made Easy
blog.hubspot.com

Perhaps today was a rough day. Maybe you woke up late. You missed your workout, then your bus, then closing elevator doors at work. Maybe that project of yours is getting you down and if one more person tells you tomorrow is another day you’re going to scream.   But seriously, tomorrow is another day. And […]

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SEO Trends for Publishers: Ranking Factors and AMP Impact
www.marketingprofs.com

Content from publishers that ranks well on Google tends to be lengthier, more shared on social media, and more relevant to the search query compared with top-ranking content in other verticals, according to recent data from Searchmetrics. Read the full article at MarketingProfs

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What's a Good Email Open Rate & Click Rate? [Benchmark Data]
blog.hubspot.com

It’s only natural for people to want to compare themselves to others. Benchmarks give you a reference for how well you’re doing — and some indication of how to improve. In marketing, some benchmarks are easier to find than others. If you want to see how many social media followers another company has, you can just […]

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5 Need-to-Measure Ecommerce Metrics to Scale Like the Big Box Retailers
blog.hubspot.com

  The internet has an infinite amount of benefits, but one in particular that has wholly disrupted business operations. See, the world wide web allows for equal and fair access to websites, which means that startups and small businesses are essentially on an equal playing field with their big box competitors when it comes to […]

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How to Get a Personalized Assessment of Your Website [Free Tool]
blog.hubspot.com

Back in 2007, we launched a tool called Website Grader. Since then, it’s evaluated 4 million websites, helping many businesses identify website optimization opportunities. But a lot has changed since 2007. Websites have changed significantly in terms of design, functionality, and purpose. So, to continue to be helpful, Website Grader needed to change, too. Well, today, we’re excited […]

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Traditional vs. Predictive Lead Scoring: What's the Difference?
blog.hubspot.com

What separates a qualified lead from an unqualified one? That’s the burning question we all have. We want to make sure we know the key factors that make someone qualified so we can focus on the creating and delivering the right content through the promotional channels that make these most sense. Once we establish that framework, we can then […]

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Is Apple Working on Ad-Free TV?
blog.hubspot.com

Apple is working on a TV service that would let people pay a little extra and be able to skip ads, according to a new report from Jessica Lessin, a former Wall Street Journal reporter. Details are sketchy, but the deal seems to be that Apple would collect premium fees from ad-skippers and then use […]

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