Top Stories

Emotional Advertising: How Brands Use Feelings to Get People to Buy
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post.  Ads that make people share and buy can usually be summed up in one word: emotional. That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions — and that emotional […]

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14 Reasons Why Inbound Marketers Make Great Advertisers [SlideShare]
blog.hubspot.com

At last year’s INBOUND event, we announced the ability to build and optimize ads right inside of HubSpot. This was a tough decision, and we did some soul searching about it.  While we were busy fussing over where ads fit within inbound, our customers were busy building awesome ad campaigns. It’s been amazing to see — as it turns […]

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How Higher Education Marketing has Changed
blog.hubspot.com

The education industry is going through a major disruption, facing pressures in demand, supply, and delivery. Enrollment rates continue to decline, especially for four-year for-profit and two-year schools. Four-year universities see flat enrollment rates. As the pool of potential students gets smaller, the options they have for school are increasing. New programs like Promise and […]

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Twitter Launches Photo Tagging (Get Ready)
blog.hubspot.com

Good/horrifying news: Soon, you’ll be able to tag photos of people on Twitter. They’re also allowing you to add up to four photos per tweet and tag 10 people per photo, so you could conceivably embarrass 40 people in just 140 characters.

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Voice Search Strategy: What Marketers Need to Know Now
blog.hubspot.com

When you wear white, do you inevitably spill something all over yourself?  I do. So when I had sushi at work last week, it wasn’t long before I was frantically yelling, “Siri, how can I get soy sauce out of white pants?” Thank goodness for voice search, am I right? Although, here’s the thing about voice […]

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8 Tips on Building Brand Awareness From Top UK Growth Hackers
blog.hubspot.com

Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook — a playbook that is constantly evolving with new technologies and social platforms. It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place. In fact, 70%

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Google Kills Authorship, Photos and All
blog.hubspot.com

First it was Authorship photos. Now, it’s the whole shebang. Yep, that’s right — Google Authorship is over. According to a Google+ post yesterday by Google Webmaster Tools’ John Mueller, Google is removing authorship results from search and won’t be tracking the rel=author tag data

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Why Agencies Need to Take Transparency More Seriously
blog.hubspot.com

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts. In fact, many companies are wondering where the […]

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YouTube SEO: How to Optimize Videos for YouTube Search
blog.hubspot.com

When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as […]

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