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From the Phonograph to Spotify: The History of Streaming Music
blog.hubspot.com

Introducing “Posts as a Podcast”: Explore something new on your daily commute, at the gym, or from the comfort of your desk. We’re turning our favorite posts into bite-sized podcasts for your listening pleasure. So grab a cup of coffee, sit back, and let us tell you a story. Once upon a time, in a […]

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AI and Big Data Are Changing Our Attention Spans
blog.hubspot.com

What catches your attention? The business of answering that question attracts hundreds of billions of dollars every year. As long as there have been things to buy, there’s been a market for human attention. Long ago, capitalizing on human attention consisted of little more than the call of a street vendor over the din of […]

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The Unorthodox Habits of Top Business Leaders [Infographic]
blog.hubspot.com

We all have our little routines that help us innovate or be more productive at work — some weirder than others. But what about the business masterminds of the world? What are they doing every day to come up with those big ideas? For Amazon.com CEO Jeff Bezos, it’s communal reading. For Nike CEO Mike Parker, it’s doodling. Check out the […]

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Why We Acquired Two More Companies … And We’re Just Getting Started
blog.hubspot.com

As you may have seen this morning, HubSpot has acquired Chime and PrepWork, both of whom will bring great innovation and unique IP to the HubSpot team. Below, I’ve outlined why we made these specific acquisitions and explained how we view acquisitions like these as part of our commitment to rapid growth and transforming the […]

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The Science Behind Why Native Ads Work [Infographic]
blog.hubspot.com

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. With clickthrough rates of 1% to 5%, mobile banner ads are a sad savior for publishers looking to drive advertising revenue. But they can’t ignore this, as people are increasingly turning to their mobile devices to consume […]

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Would You Dare Advertise on Reddit?
blog.hubspot.com

For marketers, Reddit has a lot of things going for it: most notably, an audience that’s both young and huge. Last month, Reddit drew 71 million unique visitors who viewed 4.8 billion pages. Their big challenge, however, is to find a way to make money from that audience without driving it away.  Lately Reddit has […]

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7 Innovative & Inspiring Examples of Augmented Reality in Marketing
blog.hubspot.com

For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by […]

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Solving For the Future of Social Media: How to Keep Your Strategy Ahead of the Curve [Free Master Class]
blog.hubspot.com

Instagram? Snapchat? Facebook Messenger? What’s next? I was just getting started on Twitter and Facebook! That’s how most of us feel when we’re rethinking our social media strategy. Social networks are changing, but not as fast as user behavior and content are, and that’s leading to completely new networks that are disrupting the status quo. There’s no question […]

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Why Sales Needs Insight Into Marketing's Email Analytics
blog.hubspot.com

Since the early 90s, we marketers have held the power of email open and click tracking. We’ve been using this data to make good decisions, and even build nurturing campaigns for our sales reps. Since then, similar technology has been built

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