CAC stands for customer acquisition cost — it’s a metric your CEO obsesses over. In other words, your CAC is the total sales and marketing cost required to acquire a new customer over a given time period. That time period could be a week, a month, a quarter, or even a year.
Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean.
The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack — to a website called “Will Robots Take My Job?” We were thrilled to learn marketing managers had only a 1.4% chance of our jobs being automated or replaced by robots and artificial intelligence. And although I […]
You technically can’t skip these ads. But you wouldn’t want to anyway. Last year at Sundance, YouTube unveiled a new ad format to brands: the unskippable, six second “bumper” ad. To prove it was possible to cram a compelling story into such a short window, they recruited a handful of creative agencies to test drive […]
You never get a second chance to make a first impression — that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the […]
Does your PPC budget lean toward driving online conversions and form-fills rather than inbound calls? It shouldn’t. Here’s why. Read the full article at MarketingProfs
Subscription renewals are an essential part of increasing the loyalty of your readers to lengthen the duration of you relationship with them. A relationship that is all-the-more important if you have a paid circulation model, as it becomes vital to your revenue model and bottom line. Renewals can be difficult though. Sometimes current subscribers are lazy, or need reminding. Sometimes […]
Recently, we’ve been hearing a lot of chatter about the slow and steady decline of advertising, especially on TV, and the rise of social networks. Many marketers have begun to accept this as fact, but there are companies like Twitter that have found ways to revitalize what seems like a dying industry for marketers.
Riddle me this: Why do people buy quarter-inch drill bits? There are a million possible answers to this question, but Leo McGinneva offers an interesting explanation: “They don’t want quarter-inch bits. They want quarter-inch holes.” This is exactly what drives today’s best marketing videos. This notion suggests that as consumers, we aren’t after all the bells […]