Top Stories

An Exhaustive List of Google's Ranking Factors [Infographic]
blog.hubspot.com

More than 1.1 billion people use Google search each month to make 114 billion searches. According to comScore, Google holds 67.6% of the U.S. search engine market share. This means that marketers looking to rank highly in organic search have to worry a great deal about what Google is looking for.

10
Like
Save
How to Structure Your Content Marketing Team
blog.hubspot.com

Gone are the days where content marketing is a “nice to have” or an “experiment” with which to dabble. Content marketing budgets are increasing — in fact, 71% of marketers are getting more money thrown at them to grow their content marketing programs. 

10
Like
Save
15 Common Logical Fallacies and How to Spot Them
blog.hubspot.com

Logical fallacies — those logical gaps that invalidate arguments — aren’t always easy to spot. While some come in the form of loud, glaring inconsistencies, others can easily fly under the radar, sneaking into everyday meetings and conversations undetected. Having an understanding of these basic logical fallacies can help you more confidently parse the arguments and claims you […]

10
Like
Save
17 Stats You Should Know About Visual Content Marketing in 2015
blog.hubspot.com

Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and […]

10
Like
Save
Rethinking Your Buyer Persona: Who is the Real Decision-Maker?
blog.hubspot.com

It’s commonly known that buyer personas are essential to any successful inbound marketing strategy. But, in the B2B industry there have been some interesting (and even seismic) shifts in the last two years, causing the need for the buyer personas you created even just six months ago to be re-evaluated and possibly redone. If your […]

10
Like
Save
The Pros and Cons of Popular Ecommerce Payment Options
blog.hubspot.com

There are a few payment options that come to mind immediately when you consider the various possibilities for your ecommerce site. The first, of course, is the credit or debit card. Next is almost invariably PayPal. If you include these options on your ecommerce website, then you’re probably in good shape. Most consumers who are […]

10
Like
Save
The 20 Weirdest Words Added to the Dictionary Because of Technology
blog.hubspot.com

Whether we like it or not, dictionaries are living, breathing documents, and new words are added to them regularly. Although the Oxford English Dictionary editors get the final say, they actually look to us to dictate whether a word should be added. In other words, we have no one but ourselves to blame for all the weird words that make the […]

10
Like
Save
27 Tweetable Quotes From #INBOUND15's Most Inspiring Sales Influencers
blog.hubspot.com

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. Working in the marketing industry requires a lot of willpower. Between trends changing and attention spans shrinking, doing your job well is no easy feat.  The same can be said about sales. Quite simply, it’s a constant grind. And while […]

10
Like
Save
An Quick Guide to the Perfect LinkedIn Profile for Social Sellers [Infographic]
blog.hubspot.com

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. If your business wants to leverage social selling, it’s important to note that you’re not the only one doing research on LinkedIn before a call. While your sales reps know to look up their buyers on LinkedIn, buyers stop by reps’ profiles […]

10
Like
Save