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12 Little Things to Check Before Your Next Web Conference Call
blog.hubspot.com

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. When the vast majority of salespeople were field reps, taking a meeting or giving a demo meant physically meeting a prospect or group of stakeholders. Before you set out for the client’s office, you carefully […]

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The New Type of Landing Page That Increased Our Contacts by 69%
blog.hubspot.com

Welcome back. If you’re just tuning in, allow me to catch you up: This post is the second in a two-part series on our experiment to move gated offer content onto a site page, and test different conversion methods. If you missed Part I, check it out here. Back in Part I, we saw significant […]

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How to Use Facebook’s ‘Custom Audiences’ Feature for More Strategic Ad Targeting
blog.hubspot.com

As Facebook grows as a social network, marketers and advertisers are likely to flock there to experiment with a new way to reach people. In fact, according to a Vizu/Digiday study via eMarketer, 64% of U.S. advertisers are upping their social ad budget in 2013. But with over 1 billion people using Facebook, how do […]

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The Future of Inbound: Shel Israel Looks Ahead to the 'Age of Context'
blog.hubspot.com

Shel Israel writes The Social Beat blog column at Forbes.com and has authored four books about digital media’s impact on business. He’s now working on his fifth book, The Age of Context: How it Will Change Your Work and Life with Robert Scoble, due to be published in October.  I got a chance to catch up with Israel to […]

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From Kit Kat to Coca-Cola: The 10 Best Holiday Ads of 2015
blog.hubspot.com

This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. With the stress of shopping off our backs until next year, we’re taking time to reflect on the success of some of this holiday season’s top advertisements. This year, these brands mastered the art of crafting ads that evoked good cheer, the holiday spirit, […]

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How to Crop Images in Photoshop to Specific Sizes [Quick Tip]
blog.hubspot.com

Have you ever done the crop dance in Photoshop? You know what I’m talking about. You need to crop and reposition a photo in Photoshop, so you click and drag a square to get to 536 pixels wide … but your cursor keeps landing at 532 pixels or 546 pixels, not the 536 you need.

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47 Stats to Supercharge Your Holiday Marketing [SlideShare]
blog.hubspot.com

It’s official: We’re finally in the midst of the holiday season. Whether you’re spinning a dreidel, adding another Charlie Brown ornament to your Christmas tree (as if you needed another one), or just spending more time with your family and friends, we can all agree on one thing: The holidays are an important time.

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Introverts vs. Extroverts: Leadership Challenges & How to Solve Them
blog.hubspot.com

There are a variety of tests and surveys you can take to learn about your personality traits and assess your strengths and weaknesses as they fit in the workplace. The Myers-Briggs Type Indicator, the DiSC Profile, and the Big Five are a few that come to mind — we even use DiSC here at HubSpot. […]

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How to Write Catchy Headlines and Blog Titles Your Readers Can't Resist
blog.hubspot.com

It’s one thing to write great content, but it’s another thing to get it read and ranked — which is where nailing the title comes in. Titles are what sell the content. They represent it in search engines, in email, and on social media. It’s no surprise, then, that some of the most common questions […]

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