You’ve heard it from us before: “The way consumers prefer to access content has changed.” “We’re seeing a fundamental shift in the way we market and sell products.” “Buyers are no longer okay with outbound emails and cold calls. Instead, marketers need to create and deliver content that meets the consumer where they already are.” […]
You’ve heard the term “break even.” It’s a popular way to describe a time when you spent exactly as much money as you made. “We gambled $200 at the casino and won $200, so we broke even.” But in a business context, it’s not that simple. Your break even point doesn’t just happen in Vegas, […]
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Instagram’s new algorithm uses engagement as the most important metric to determine a post’s popularity. Essentially, the more likes and comments your posts get, the more your posts will be seen by a larger audience. The importance of engagement is why it doesn’t surprise me that buying likes might seem like a tempting option. It’s […]
At 1:00 AM Eastern Standard Time on Wednesday, Facebook published an announcement outlining some of the ways it plans to advance toward the General Data Privacy Regulation (GDPR), which comes into force next month. Last week, during Congressional hearings with the company’s CEO, Mark Zuckerberg, lawmakers asked about Facebook’s compliance with the GDPR and whether […]
Welcome to Wednesday, and the latest edition of “Unriddled”: the HubSpot Marketing Blog’s mid-week digest of the tech news you need to know. Sorry we missed you last week — we were in Washington, D.C. for Mark Zuckerberg’s congressional hearings. (Feel like catching up? Check out our coverage here.) This week, we continue to wade […]
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Alright, everyone: I’m about to let you in on a few of my best-kept interviewing secrets. In this post, I’ll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I’m looking for. These questions are meant to assess candidates not only for their marketing talent, but also for who […]