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How to Automate Your Client KPI Reporting Process: The 11 Step Guide
blog.hubspot.com

Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client. He or she embarks on this mind-numbing journey by logging into every digital marketing service you use, copying the key data points, and entering them into your clunky marketing […]

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How to Automate Your Client KPI Reporting Process: The 11 Step Guide
blog.hubspot.com

Picture this: it’s the end of the month, and some poor soul at your agency needs to put together the monthly marketing report for each client. He or she embarks on this mind-numbing journey by logging into every digital marketing service you use, copying the key data points, and entering them into your clunky marketing […]

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9 Testimonial Page Examples You'll Want to Copy in 2017
blog.hubspot.com

When potential customers are researching you online, they’re getting to know you by way of the content of your website. Understandably, many of them might be skeptical or hesitant to trust you right away. To prove the value of what you have to offer, why not let your happy customers do the talking? Your testimonial […]

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Why Your Paid Social Is Failing, and Best-Practices for Social Advertising
www.marketingprofs.com

Social marketing is different because your audience talks back–immediately, directly, and sometimes not in your favor. If you’re developing a social advertising strategy the way you would for PPC ads or email, you’re missing a huge opportunity to capture market share. Read the full article at MarketingProfs

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22 Companies With Really Catchy Slogans & Brand Taglines
blog.hubspot.com

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — […]

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Search Has Changed. Here’s How Your Content Needs to Evolve.
blog.hubspot.com

When inbound marketing was on the rise in 2006, search engines were the primary way readers discovered new content. In 2017, this still holds true. Social, video, and messaging apps now occupy a fair share of the content landscape — but with over 3.5 billion searches per day on Google alone, search is a channel […]

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The Challenges of Programmatic Advertising and How to Overcome Them [Infographic]
www.marketingprofs.com

Today’s infographic explores three perils of programmatic ad buying and explains how to make sure your brand is safe, your ads are viewable, and your reputation is safe from fraudsters. Read the full article at MarketingProfs

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How to Build a Chatbot from Pitch to Promotion
blog.hubspot.com

In April 2016, something happened at Facebook that would quickly result in a revolutionary paradigm shift on the horizon of online communication — from mobile to desktop, marketing to services, personal to corporate — everything, really. Messenger opened its doors to developers with an invitation to create chatbots — something of which roughly 78% of online […]

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How to Write a Blog Post: A Bookmarkable Formula + 5 Free Blog Post Templates
blog.hubspot.com

You’ve probably heard how paramount blogging is to the success of your marketing. Without it, your SEO will tank, you’ll have nothing to promote in social media, you’ll have no clout with your leads and customers, and you’ll have fewer pages to put those valuable calls-to-action that generate inbound leads. Need I say more? So […]

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