Once you hit ‘send’ on an email, its fate is in the hands of the email gods. In other words, things like recipients’ email clients, the devices they’re using to open it, and their browsers. Your recipients could see an email that’s beautifully designed, perfectly aligned, and the optimal size … or those graphical elements might […]
This week, brands everywhere started to switch things up. New features, new monetization models, and even new data cropped up everywhere … and you’ve got to make sense of all of these new shiny objects in case they could be a great opportunity in your marketing.
I know what you’re thinking: “Finally? But I already have Graph Search!” Well, then you were one of the lucky ones. If you can recall, in January, we reported on the announcement of Graph Search, but it was just that … an announcement. The tool was in beta, available only to a limited number of users. I, […]
Attending an inspiring conference session can often elicit a response similar to that of getting off an exhilarating roller coaster. You’re pumped. Excited. You’re reviewing every twist and turn with your fellow riders with pure joy. You may even want to ride again.
You’ve all heard of TED Talks, right? Their tagline is “Ideas Worth Spreading,” and some colleagues of mine have surfaced one of their talks that I think has an idea worth spreading to a lot of our readers. So, I’m blogging about it. Like bloggers do.
On July 1, 2013, Google Reader will be shutting down for good. It seems like forever ago that we wrote about this (in reality it has only been about 3 months), but since most people do things at the last minute, I figured it was pretty likely you haven’t switched your RSS reader over to something […]
Mission statements. They sound inherently business babbley, don’t they? But even if you think they’re a little … silly … they’re really important guideposts for making decisions, staying inspired, and setting a bigger picture that gives your day-to-day work purpose.
There are plenty of good brands, smart business owners, and savvy marketers that are both risk-averse and successful. They follow trends, do their research, and identify good opportunities to capitalize on. Then there are the trailblazers.
Not too long ago, HBR published a post outlining the challenge the ‘Digital CMO,’ or what we call the ‘Inbound CMO,’ faces. “There’s a digital disconnect in the executive ranks,” author Jake Sorofman writes, “a leadership vacuum created by a mismatch between expertise and authority. Like so many other revolutions, digital marketing has taken hold […]