When it comes to spending time marketing on social networks — whether you’re marketing your company or marketing yourself — you’re constantly deciding where to spend your time, and how much time to spend. How much time should we spend on each network for it to be worth it?
“She’s going to the dark side.” That’s what some of my former colleagues would say when a coworker announced she was leaving journalism to take on a content marketing role. It was always said jokingly, but the sentiment was clear: Journalism = virtuous; blogging = devious.
Imagine you and I were chatting, and I leaned in and told you, “I’m a really amazing oil painter. People look at my paintings and think they’re photographs. My work brings out emotions people didn’t even know they had — I’m that talented.” Would you believe me? Or would you write me off as pretty self-serving?
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Story time isn’t just for kids. In my analysis, top sales reps use stories at almost every stage of a deal — clarifying the product, overcoming objections, answering questions.
A sinking feeling in your gut. A spike of adrenaline. Maybe a little sweating. Whether you’ve posted something to your company’s social media account that you didn’t mean to or didn’t realize the implications of, or you’re on the receiving end of a high volume of incoming criticism, your
Events are having a moment — especially with our very own INBOUND conference right around the corner! And for those of you who organize and execute on events, you know exactly what planning a successful one entails. Each aspect is an important element in what you hope will turn out to be a well-oiled machine.
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. As living, breathing professionals, we’re often bound to repeat our past mistakes. That’s one of the reasons looking back through history is so important — it’s a great way to prevent
Congrats! You’ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout look fabulous! Now comes the time you’ve been waiting for: Finally whipping up that first blog post and publishing it for the world to see.
This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Smart sales and marketing leaders know how important it is to collaborate with cross-functional teams. In a perfect world, the two teams would be working in tandem and complete harmony with one another.