Uncategorized Archives - Page 82 of 94 - Internet Marketing Chicago

Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
blog.hubspot.com

In the 1800s, Charles Darwin made one of greatest discoveries in human history. Darwin uncovered 14 species of finch, where each of their beaks evolved over time in order to properly consume the food available on its island. Without the finches’ ability to adapt to the changing food supply, they all would have simply died […]

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Should Marketing Consultants Practice What They Preach?
blog.hubspot.com

Marketing consultants are a hot commodity. They can cost upwards of two hundred dollars an hour and they are responsible for driving your business success. Yet, hiring a stellar consultant is hard to do. Do you look for an experienced practitioner or an educated speaker? A doer or a teacher?

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7 Facebook Marketing "Tips" and "Tricks" That Don't Actually Work
blog.hubspot.com

People will go to all sorts of lengths to get attention from a small subset of Facebook’s 1.23 billion monthly active users. Sometimes it’s good — people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Though it takes more time, their Facebook Page grows steadily and actually […]

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How to Identify and Remedy Duplicate Content Issues on Your Website
blog.hubspot.com

It’s easy to be fooled into thinking SEO is just about link building. There are so many posts covering the latest developments on what links are good or bad, that we sometimes forget about the huge gains we can make by simply fixing problems with our own site.  One of the biggest culprits for lost […]

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How to Create a Fantastic Email Newsletter [Checklist]
blog.hubspot.com

Sending an email newsletter requires juggling a lot of moving pieces. You’ve got to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines, all while staying within the confines of email law.

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Inbound Pharrell's Twitter Takeover: 5 Top Takeaways
blog.hubspot.com

Last December during our company’s charity auction, I contributed almost $1K to my favorite charity — Read to a Child — for the right to run @HubSpot for a day. This was one of the hottest items at the auction, and I was determined to get it for a couple reasons:

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Getty's New Free Stock Photos Come With a Price
blog.hubspot.com

It’s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you’re going to get sued, anyway? Well, now Getty’s attempted to make it a little easier to find high-grade stock photos that are legal for most people to […]

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Answers to 10 Email Marketing Questions You Were Too Afraid to Ask
blog.hubspot.com

When I first started out with email marketing, I felt lost. I had been handling the blog and social media accounts, then suddenly I had to take on some email duties. I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine […]

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Why Your Nonprofit Should Think Local for Corporate Gifts
blog.hubspot.com

Your organization may be supporters of the Willie Sutton Theory — when thinking of what corporations you want to solicit for donations and support, you go “where the money is” — i.e. Microsoft, GE, Citi Bank, etc. But as Linda Lysakowski, one of the few Advanced Certified Fundraising Executives in

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