You have a mobile optimized site. Woo hoo! That means you probably recognize that 67% of mobile users who land on a mobile optimized site are more likely to convert than if the page wasn’t mobile optimized, and that 61% of mobile users are likely to move onto a competitor’s site if the page they […]
In PPC, there are lots of metrics to track, so it can quickly get confusing and then overwhelming. Marketers often ask me, “What’s the one metric I should optimize for? I just want to know the top one or two levers I can pull to make a difference!” In my experience, looking at thousands of […]
There are many challenges that a social media manager has to face head on in today’s world. Not only do you need to educate, respond, monitor, and engage your followers, but there’s also often an expectation that you will be switched on 24/7. That’s why many of our fans are surprised when they hear that […]
Happy weekend! Time for more marketing in under 100 words. Today, it’s do-it-yourself design. First, learn some basic design terms and keep the non-designer’s guide to Photoshop handy.
By now you may have heard of this conference we’re having called INBOUND. Ya know, the one with over 140 sessions led by talented speakers, and a bunch of other hidden gems we spilled the beans on last Friday. We told you about our keynoters Seth Godin, Arianna Huffington, Nate Silver, and Scott Harrison. But […]
Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it. One day you’ll log into Facebook and everything suddenly looks different, and you’re scrambling to figure out what the heck is going on and how the new feature may affect your marketing.
When Pinterest first opened its doors to the public, many people thought it was just a fad. They said it was “only” a social network for stay-at-home moms and people planning their weddings. Despite the fact that that its target demo (women in the U.S.) controls 85% of consumer purchases, naysayers believed that there wasn’t […]
Do those search engine optimized press releases you’re sending actually boost your search rankings? What about those guest blog posts you’re writing? While the question of whether anchor text links in press releases ever actually pass search value has always been debatable, a recent update from Google seems to shed some more light on these […]
Once you hit ‘send’ on an email, its fate is in the hands of the email gods. In other words, things like recipients’ email clients, the devices they’re using to open it, and their browsers. Your recipients could see an email that’s beautifully designed, perfectly aligned, and the optimal size … or those graphical elements might […]