Gone are the days where content marketing is a “nice to have” or an “experiment” with which to dabble. Content marketing budgets are increasing — in fact, 71% of marketers are getting more money thrown at them to grow their content marketing programs.
Recently, two different social websites admitted they ran experiments on users who had no idea they were being experimented on. Facebook ran tests to see if they could affect users’ emotions, and OkCupid ran tests mismatching users to see if they would interact with each other differently.
Raise your hand if you are maniacal about monitoring your blog traffic. Is your hand raised? Mine is, too. I check out our traffic every day, sometimes multiple times a day. Most of the time, it’s great to be so in-the-weeds — if I notice a sudden dip, I can quickly react.
I’m sure you’ve heard that if you want people to share your blog posts, all you have to do is create exceptional blog posts. It’s that simple, right? Truthfully, it’s not that easy. Without optimizing posts for sharing and actually coordinating some promotion of your own, it’s very possible that they could fall flat.
Last week, I had the pleasure of hearing some of the biggest names in social media marketing talk at the Social Fresh Conference in Orlando, Florida. I came back feeling refreshed, excited, and inspired — there were too many good takeaways to keep them to myself.
Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. With so much on an inbound marketer’s to-do list each week — creating content, drafting emails, fine-tuning SEO, etc. — we marketers often don’t have enough time keep up with all the important marketing news, […]
When it comes to marketing content, the web is cluttered, and the competition is tough. This means it’s vital that your content be high quality, attractive, and memorable if you want to break through the clutter and capture the attention of your target audience.
Fourth of July is finally here — happy long weekend, everyone! To celebrate, many American businesses have spruced up their websites, emails, and social media posts with patriotic spirit. Some brands go a little overboard with holiday marketing (especially around Christmas), but some of them really nailed it for the Fourth of July.
Live-tweeting is kind of like note-taking, only it’s online, collective, and interactive. When you hear a great quote from a speaker, or “tweetable takeaway” (as in, a key takeaway that can be abbreviated to less than 140 characters), all you have to do is type it up in a tweet and ship it out to […]