In the 1800s, Charles Darwin made one of greatest discoveries in human history. Darwin uncovered 14 species of finch, where each of their beaks evolved over time in order to properly consume the food available on its island. Without the finches’ ability to adapt to the changing food supply, they all would have simply died […]
Marketing consultants are a hot commodity. They can cost upwards of two hundred dollars an hour and they are responsible for driving your business success. Yet, hiring a stellar consultant is hard to do. Do you look for an experienced practitioner or an educated speaker? A doer or a teacher?
People will go to all sorts of lengths to get attention from a small subset of Facebook’s 1.23 billion monthly active users. Sometimes it’s good — people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Though it takes more time, their Facebook Page grows steadily and actually […]
It’s easy to be fooled into thinking SEO is just about link building. There are so many posts covering the latest developments on what links are good or bad, that we sometimes forget about the huge gains we can make by simply fixing problems with our own site. One of the biggest culprits for lost […]
Sending an email newsletter requires juggling a lot of moving pieces. You’ve got to worry about proofreading the copy, creating compelling calls-to-action, designing the email to work for multiple inboxes and devices, avoiding any spam triggers, and brainstorming clickable subject lines, all while staying within the confines of email law.
Last December during our company’s charity auction, I contributed almost $1K to my favorite charity — Read to a Child — for the right to run @HubSpot for a day. This was one of the hottest items at the auction, and I was determined to get it for a couple reasons:
It’s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you’re going to get sued, anyway? Well, now Getty’s attempted to make it a little easier to find high-grade stock photos that are legal for most people to […]
When I first started out with email marketing, I felt lost. I had been handling the blog and social media accounts, then suddenly I had to take on some email duties. I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine […]
Your organization may be supporters of the Willie Sutton Theory — when thinking of what corporations you want to solicit for donations and support, you go “where the money is” — i.e. Microsoft, GE, Citi Bank, etc. But as Linda Lysakowski, one of the few Advanced Certified Fundraising Executives in