Uncategorized Archives - Page 71 of 98 - Internet Marketing Chicago

Hashing Out Hashtags: What They Are & How to Use Them [Infographic]
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What do overalls, Mariah Carey’s Christmas album, and hashtags all have in common? Believe it or not, they are all products of the 90s. While hashtags didn’t rise to popularity (with the help of Twitter) until after 2007, they were actually first used during the late 90s to categorize items into groups on IRC (Internet Relay […]

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9 Highly Reputable Resources for Compelling Marketing Stats
blog.hubspot.com

If you’re in the business of content marketing, there is a 100% chance you need marketing statistics. Statistics lend authority and weight to your blogs, ebooks, and social media posts. Using accurate data in your original content is powerful way to communicate that you’ve done your research. However, not all statistics are worth citing. Your […]

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8 Myths People Believe About Analytics (But Shouldn't)
blog.hubspot.com

  When many people start diving into their marketing analytics, they’re nervous. Maybe they’re new to the technology, so they’re worried about it being too complex and confusing to use. Maybe they haven’t analyzed their marketing before. Maybe math was never their strong suit. Or maybe they’re just worried about messing something up. It doesn’t […]

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700,000 Active Users in 7 Weeks: The Story Behind Meerkat's Explosive Growth
blog.hubspot.com

Two months ago, Meerkat didn’t even exist. Today, the live-streaming app has over 700,000 active users, including people like Jimmy Fallon and Madonna.  It all started as a side project. Founder Ben Rubin had been working on live-streaming products as part of his job at Life On Air, and he thought it’d be fun to work on […]

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How to Actually Get Found in Search in 2015 [Infographic]
blog.hubspot.com

SEO is constantly evolving, leaving marketers to either keep pace with the updates or run the risk of falling behind. While this is stressful in and of itself, these constantly changing tides lead to a ton of questions when it comes time to actually optimize a web page. Do social signals carry any weight? Should I […]

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How to Analyze Your Blog Posts: A Beginner's Guide
blog.hubspot.com

How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? How many to publish in a week? How to promote them? These are just some of the questions you might have when creating your blog strategy — and knowing a thing or […]

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How to Create an Email Newsletter People Actually Read
blog.hubspot.com

For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Suddenly […]

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Apple, Google & Starbucks: Inside the Web Design Style Guides of 10 Famous Companies
blog.hubspot.com

  If you’ve ever wondered how designers at Apple defined every little element in iOS as they were building it, then you’re in the right place. Ready to nerd out and get inspired all at the same time? I sure am. You might be familiar with the concept of content style guides, which align members of a […]

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These Landing Page Flaws Could Be Hurting Your Conversion Rates [Infographic]
blog.hubspot.com

Lead generation is a major component of inbound marketing. It’s an exchange of information: You offer people valuable content, and they offer you valuable information about themselves, like their name, email address, and company. When it comes to meeting your lead generation goals, landing pages are the strongest tools marketers have — which is why it’s so important to get them right. […]

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