Uncategorized Archives - Page 71 of 71 - Internet Marketing Chicago

Should You Stop Generating Leads When Sales Is “Wasting” Them?
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As marketers, we all but obsess over generating enough leads for our sales teams. And yet, when we dive into the metrics to see how many of these leads are actually getting worked by Sales, we’re often disappointed. Why bother generating so many leads when your sales reps aren’t even going to call them? Aren’t […]

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8 Ways Your Content Strategy Should Change With the New Facebook News Feed
blog.hubspot.com

This post is an excerpt from our newest free guide, How the New Facebook News Feed Changes Your Content Strategy. If you aren’t up to date on what the new Facebook changes are, download the free guide to get caught up! Yesterday, Facebook announced the biggest change to News Feed in its seven-year history. During […]

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B2B Content Marketing: Create Intimate Conversations with Narrowcasting
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Named one of the top marketers by B2B Magazine in 2009, 2010 and 2011, Mark Wilson has made content marketing a cornerstone of how he connects with a sophisticated audience and business decision-makers. In recent years, Wilson has realized success by flipping the focus of his content marketing program from reaching the masses to more […]

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5 Lessons on Compelling Content from Australian Football
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On the first day of Content Marketing World Sydney, attendees were treated to an array of keynotes on the power of content marketing from experts like Joe Pulizzi and Jay Baer. But there was another speaker that really caught my eye. Matthew Pinkney, Head of Content for the Australian Football League (AFL), presented an overview […]

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6 Ways the Content Marketing Backlash is Getting it Wrong
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As regular CMI readers know, nearly all of our posts are originals. Yet, sometimes when we find a diamond in the rough that adds to the conversation on content marketing, we will repurpose someone else’s post. Well, I had the opportunity a few days ago to read this post courtesy of Doug Kessler at Velocity Partners […]

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