As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely.
Whether you’re handling the marketing efforts for your business or you’re a savvy marketing veteran working with a number of clients, chances are, you could benefit from some industry tips, tricks, and tools from time to time to make your inbound work a little easier. Enter some content from the past week.
Yesterday, when I started researching this post, I received a link from a colleague of mine to a research study which concluded that looking at pictures of cute dogs, kittens, baby pandas, and other bundles of happiness can actually improve your productivity. I love you, internet.
I’m still not entirely convinced people know what I do. I get questions all the time like, “Wait … so you just write all day?” Or, “Is that a full-time job?” Or, my personal favorite, “Is that even a real job?” I get lots of questions because the reality is most people really aren’t sure what […]
Raise your hand if you’ve ever been screwed over by an airline. Yeah, me too — multiple times. Most recently, United Airlines canceled my flight out of Cleveland an hour before my coworker and I were to depart. When we asked what to do about having nowhere to stay for
The work week that was has come and gone — and a new one will soon emerge (perhaps a little too soon for the anti-Monday crowd). Due to your hectic schedule, you may have missed out on some of the latest goings-on we’ve reported this past week. With fall getting underway these past few days, […]
One of the most popular social media tips people give is “Make sure you include an engaging image in your posts” … but what does that actually mean? If you’re trying to generate leads with social media, do you need to include a certain type of image to do so? Or is simply including an […]
Every year it happens: Apple introduces a new iPhone, and, like salmon returning to the river, throngs of faithful fans start forming lines outside Apple stores. This past Friday, the Apple acolytes lined up for the new iPhone 5s and iPhone 5c, and Apple produced yet another blowout weekend, selling a record 9 million phones. […]
A recent study commissioned by the Better Business Bureau’s Wise Giving Alliance (BBB WGA) found that national nonprofits that meet the “watchdog’s standards for accountability” raise considerably greater amounts of money via donations – 8%, to be precise – than other organizations that don’t abide by the group’s guidelines. It was an even larger difference for