CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. That’s right, they looped us in with pornographers. That act is a law that establishes the rules for commercial email and commercial
Keeping your reputation squeaky clean’s about more than just good PR. You need to monitor social media — use Social Inbox or read this guide for a higher-level overview.
I don’t know about you, but I’m tired of hearing “social media gurus” compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. At the end of the day, you
Anyone else feel like Facebook’s rolling out updates faster than the speed of light? It got to be so much I actually asked someone on our content team if we needed to update our Facebook for Business ebook — and she responded with a resounding, “uhhh YEAH.” So we did … and then Facebook went […]
Portions of this blog post were excerpted from the ebook, 101 Examples of Effective Calls-to-Action. If you’d like to see more examples of superb CTAs, download it for free and learn exactly what makes them so effective. The other day I was walking to the bus, using my NextBus app to track when the bus would […]
You have a mobile optimized site. Woo hoo! That means you probably recognize that 67% of mobile users who land on a mobile optimized site are more likely to convert than if the page wasn’t mobile optimized, and that 61% of mobile users are likely to move onto a competitor’s site if the page they […]
In PPC, there are lots of metrics to track, so it can quickly get confusing and then overwhelming. Marketers often ask me, “What’s the one metric I should optimize for? I just want to know the top one or two levers I can pull to make a difference!” In my experience, looking at thousands of […]
There are many challenges that a social media manager has to face head on in today’s world. Not only do you need to educate, respond, monitor, and engage your followers, but there’s also often an expectation that you will be switched on 24/7. That’s why many of our fans are surprised when they hear that […]
Happy weekend! Time for more marketing in under 100 words. Today, it’s do-it-yourself design. First, learn some basic design terms and keep the non-designer’s guide to Photoshop handy.