Uncategorized Archives - Page 64 of 65 - Internet Marketing Chicago

15 Insider Tips for Creating a Content Creation Machine [SlideShare]
blog.hubspot.com

I can’t tell you how many times people have asked me, “How the heck does HubSpot crank out such a high volume of content?!” Well, content lovers, today I’d like to share some of our content tips and secrets with you, so you too can create a well-oiled content machine. First things first: To “do” inbound […]

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What the Death of Google Reader REALLY Means
blog.hubspot.com

Pack your bags, Google Reader. It was nice knowing you. For those of you who didn’t catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And while a petition was even filed with the White House at one point to save Google […]

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How Opting People OUT Can Actually Improve Your Email Marketing
blog.hubspot.com

The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That’s right, they run an automated email opt-out campaign. What makes this campaign stand out from the crowd is that Fab isn’t just emailing their unengaged contacts to see if they want to change their preference settings […]

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The Power of Marketing Personalization in President Obama's Re-Election
blog.hubspot.com

Content is king, right? Everybody says that, so it must be true … right? Well, to a certain degree, it is. But content on its own is worthless unless it’s high quality, relevant, personalized, and delivered in context. During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, […]

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What on Earth Is Native Advertising? [INFOGRAPHIC]
blog.hubspot.com

Use of the term ‘native advertising’ has been picking up quite a bit of steam over the past several months … but do you fully understand what it means? I’ll be honest. I wasn’t quite sure myself until about a month ago when HubSpot blogger Steve Hall approached me with an idea for a post about […]

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Dissecting the Anatomy of a Five-Star Email [+ 5 Free Templates!]
blog.hubspot.com

If you’re like most marketers, email marketing is one of the most powerful channels at your disposal. Email reaches out to an already engaged audience — people who have already said yes to your marketing by opting in to your list (right?). It’s also an incredibly cost-effective channel. In fact, Magill research estimated that marketers earned $39 for […]

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Should You Stop Generating Leads When Sales Is “Wasting” Them?
blog.hubspot.com

As marketers, we all but obsess over generating enough leads for our sales teams. And yet, when we dive into the metrics to see how many of these leads are actually getting worked by Sales, we’re often disappointed. Why bother generating so many leads when your sales reps aren’t even going to call them? Aren’t […]

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8 Ways Your Content Strategy Should Change With the New Facebook News Feed
blog.hubspot.com

This post is an excerpt from our newest free guide, How the New Facebook News Feed Changes Your Content Strategy. If you aren’t up to date on what the new Facebook changes are, download the free guide to get caught up! Yesterday, Facebook announced the biggest change to News Feed in its seven-year history. During […]

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B2B Content Marketing: Create Intimate Conversations with Narrowcasting
feedproxy.google.com

Named one of the top marketers by B2B Magazine in 2009, 2010 and 2011, Mark Wilson has made content marketing a cornerstone of how he connects with a sophisticated audience and business decision-makers. In recent years, Wilson has realized success by flipping the focus of his content marketing program from reaching the masses to more […]

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