According to a report by McKinsey Global Institute, workers spend 28% of the work week reading and responding to emails. That means you have 13 fewer hours each week because they are lost on email.
For the longest time, whenever you needed to search for something on the internet, you typed a few keywords into a search box, hit enter, and hoped for the best. When you knew exactly what you were searching for, this worked best. “Cheap charcoal grill” returned results for cheap charcoal grills.
As you start to get more heavily into email marketing you may start to hear about dedicated IPs. To understand dedicated IPs and decide if you need one, you first need to know a bit about email deliverability and sender reputation. An email’s deliverability depends largely on the reputation of the IP address that […]
This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to the Ecommerce section. The parts of a well-designed ecommerce site are many and varied. All have some of the good elements, but not every site out there has all of
Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Yesterday, Twitter announced that a new profile design is coming to everyone’s favorite 140 character social media site very soon and has already been made available to a small group of users.
On the surface level, there seems nothing harmful about selfies. At their worst, they’re an annoying pop culture trend based on intentionally choreographed photos that speak to the self-indulgent nature of the person taking them. At their best, they boost your self esteem as more and more people like a near-flawless photo of you. All […]
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. We’ve all been there — staring back and forth between an empty, glowing white screen and the clock as your deadline crawls ever closer. Would it help to know you’re not alone? Probably not.
In almost any organization, Sales and Marketing have the same arguments. Sales wants more leads — they have quotas to hit, after all. Marketing believes they’re sending Sales plenty — they just want Sales to actually work the leads they’re sending.
Last year, research from Aberdeen’s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. For the vast majority of companies we talk to, however, personalization has stayed largely in