Sometimes, old-school is a good thing. We love Throwback Thursday, 80s-themed parties, and Chuck Taylors (which have made a triumphant comeback). Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy.
This post originally appeared on Up and to the Right, a new section of Inbound Hub. Read more content like this by subscribing to UATTR here. Lots of people are upset about a recent policy change at Google whereby the search giant announced it will start using the names and
A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site’s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site’s authority on the […]
In the past month I’ve spoken at Moto X launch events in Canada, Mexico, Argentina, Brazil, Peru, Colombia, Chile, and the United States. I began the tour with a laissez-faire and idealistic attitude that if the Motorola team and I provided interesting content, social media would pick it up. I ended the tour leaving nothing […]
As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely.
Whether you’re handling the marketing efforts for your business or you’re a savvy marketing veteran working with a number of clients, chances are, you could benefit from some industry tips, tricks, and tools from time to time to make your inbound work a little easier. Enter some content from the past week.
Yesterday, when I started researching this post, I received a link from a colleague of mine to a research study which concluded that looking at pictures of cute dogs, kittens, baby pandas, and other bundles of happiness can actually improve your productivity. I love you, internet.
I’m still not entirely convinced people know what I do. I get questions all the time like, “Wait … so you just write all day?” Or, “Is that a full-time job?” Or, my personal favorite, “Is that even a real job?” I get lots of questions because the reality is most people really aren’t sure what […]
Raise your hand if you’ve ever been screwed over by an airline. Yeah, me too — multiple times. Most recently, United Airlines canceled my flight out of Cleveland an hour before my coworker and I were to depart. When we asked what to do about having nowhere to stay for