This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Within the startup community there has been a lot of talk about the rise of agile marketing – a management approach that adapts agile software development methodologies to the
This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. Download your own free copy right here. With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular website
Since hashtags became clickable in 2009, brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. They’re so widely used that brands now feature them on advertisements, TV shows, even the big screen at sports […]
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. I’m going to be honest. It’s not hard to find yourself in a love/hate relationship with blogging. Sure, you know it’s a great way to connect with potential customers and generate leads, but it can […]
Hiring for external-facing roles within your company is both remarkably important, and incredibly difficult. The people who you hire for roles like support, customer service, and sales will be the face of your brand, as they are the ones who will be interacting with your customers and clients on a daily basis.
Are you trying to win that elusive $50 gift card to your local watering hole? A free t-shirt? Maybe just bragging rights? By day I work in HubSpot’s marketing department, but by night, I’m a huge trivia fan. And I thought maybe there were more of you out there — marketing-employed trivia buffs that might […]
This post originally appeared on the Customer section of Inbound Hub. To read more content like this, subscribe to the Customer section. The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the […]
Unless you’ve been living under a rock the past few months, you’ve likely seen the massive coverage of Target’s security breaches. The news made headlines for days, then weeks, then months, eventually costing the company’s CEO his job. Even after months of turmoil and the eventual departure of the CEO, the hits kept coming. A […]
Marketers hear it all the time: The content you create needs to be personalized. It needs to be aligned with the wants and needs of your customers (and prospective customers). It needs to resonate with them. It needs to feel like it was created just for them.