Uncategorized Archives - Page 61 of 62 - Internet Marketing Chicago

Google Launches Dramatic Redesign of Google+, Emphasizing Context and Content Discovery
blog.hubspot.com

You may have caught wind of some of the announcements coming out of the Google I/O conference over the past couple of days. And while we made some high-level observations here yesterday about how this year’s emphasis seems to be on context, there was one announcement we thought deserved more of our attention: the complete […]

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Twitter Opens Advertising to All U.S. Users: Here's How it Works
blog.hubspot.com

Ready to get your hands dirty with some Twitter advertising? Now’s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S. through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads — and spend a minimum amount […]

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Advice on Corporate Culture From Netflix's Former Chief Talent Officer
blog.hubspot.com

Corporate culture is — and always has been — a big deal here at HubSpot. Since we came up with the first version of our Culture Code many years ago, we’ve continued to focus on creating a company people love.  Our Culture Code was recently updated (our co-founder, Dharmesh Shah, acted as scribe and spent many […]

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What Does a Content Career in Marketing Look Like?
blog.hubspot.com

I graduated from college with a degree in Renaissance literature and European history. Needless to say, I was qualified for nothing. But I thought maybe a career in academic publishing made sense, and wouldn’t be that hard to come by.

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How to Create a Google+ Event [Quick Tip]
blog.hubspot.com

Google+ has a slew of amazing features and hidden gems that may or may not come in handy in your marketing, but Google+ Events are definitely one feature that every business should consider taking advantage of. Whether your company is hosting a webinar, industry conference or event, employee BBQ, happy hour, hackathon, or something else […]

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15 Insider Tips for Creating a Content Creation Machine [SlideShare]
blog.hubspot.com

I can’t tell you how many times people have asked me, “How the heck does HubSpot crank out such a high volume of content?!” Well, content lovers, today I’d like to share some of our content tips and secrets with you, so you too can create a well-oiled content machine. First things first: To “do” inbound […]

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What the Death of Google Reader REALLY Means
blog.hubspot.com

Pack your bags, Google Reader. It was nice knowing you. For those of you who didn’t catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And while a petition was even filed with the White House at one point to save Google […]

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How Opting People OUT Can Actually Improve Your Email Marketing
blog.hubspot.com

The Next Web published a great article recently calling out a company, Fab, for their pretty remarkable email opt-out campaign. That’s right, they run an automated email opt-out campaign. What makes this campaign stand out from the crowd is that Fab isn’t just emailing their unengaged contacts to see if they want to change their preference settings […]

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The Power of Marketing Personalization in President Obama's Re-Election
blog.hubspot.com

Content is king, right? Everybody says that, so it must be true … right? Well, to a certain degree, it is. But content on its own is worthless unless it’s high quality, relevant, personalized, and delivered in context. During the 2008 presidential election, content played an important role in electing Barack Obama. Four years later, […]

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