The importance of revenue attribution is just one of a number of factors that marketing agencies need to track in order to measure their performance. Factors such as cost-per-lead, customer value, traffic-to-lead ratio, and others let marketing agencies know how they’re doing—and how to tweak their performance to become fine-tuned revenue generating machines. How to Track Cost Per […]
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Here’s where you can meet all our speakers at today’s event and find details on each of their sessions. With speakers from HubSpot, Canva, LinkedIn and more, we’re covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic […]
Here at HubSpot, we take culture pretty seriously. After all, we have an entire code dedicated to it, and it doesn’t just apply to our internal environment — it also shows up when we’re recruiting new people to join our team. We have an inbound recruiting mission of attracting top talent through a world-class candidate experience. […]
As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video is long past the status of an “up-and-coming” marketing tactic. It’s here, and it’s an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. […]
As technology continues to lower the cost of content production, today’s end user is asked to digest more stories than ever before — in conversation, in written text, at the movies, in advertisements, and even through web design. With so much to absorb, it’s essential for digital marketers to differentiate their content and deliver an […]
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