Uncategorized Archives - Page 5 of 79 - Internet Marketing Chicago

How to Audit Your Website for Improved SEO and Conversions
blog.hubspot.com

What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase performance. When was the last […]

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How to Buy Instagram Likes (And Why It's a Bad Idea)
blog.hubspot.com

Instagram’s new algorithm uses engagement as the most important metric to determine a post’s popularity. Essentially, the more likes and comments your posts get, the more your posts will be seen by a larger audience. The importance of engagement is why it doesn’t surprise me that buying likes might seem like a tempting option. It’s […]

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12 Google Sheets Add-Ons to Streamline Reporting
blog.hubspot.com

Google Sheets can be used for a lot more than just storing and organizing your data. With the right add-ons, you can streamline your reporting process, collect big-picture data predictions and analysis, and even send emails — all from your spreadsheets. Before we dive into the 12 Google Sheet add-ons, here’s a brief overview on […]

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The Best Editing Apps for Photos
blog.hubspot.com

By now, it’s clear that creating great visual content is critical for marketers — and that’s especially true on social media. As of 2017, Instagram has doubled its monthly active user base in the last two years, which means a lot more people are viewing and sharing photos in 2018. Plus, visual content is 40X […]

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What is a Facebook Pixel? [Easy Guide]
blog.hubspot.com

Two months ago, Mark Zuckerberg wrote a Facebook status that struck fear in marketers all over the world. He announced the social media giant will overhaul its algorithm once again to give users more opportunities to engage with their friends and family — Facebook’s original purpose — and less with brands, flattening their organic reach […]

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5 Recurring Themes From Mark Zuckerberg's Senate Hearing
blog.hubspot.com

Facebook CEO Mark Zuckerberg appeared this afternoon before a joint hearing held by the Senate Judiciary and Commerce, Science, and Transportation Committees. The hearing, officially titled “Facebook, Social Media Privacy, and the Use and Abuse of Data,” was created largely in response to March revelations that voter profiling firm Cambridge Analytica improperly obtained and misused […]

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4 Key Questions We Have for Mark Zuckerberg
blog.hubspot.com

It’s official: Mark Zuckerberg has landed in Washington. As the Facebook CEO prepares to face back-to-back Congressional hearings this week, more information continues to flow from the company — from admitting guilt, to ongoing plans for how Facebook will better maintain user privacy. Zuckerberg’s appearance before lawmakers comes after revelations made in late March about […]

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How the HubSpot Content Team Overcame the "Pivot to Video"
blog.hubspot.com

You’ve probably heard. 2017 was the year of the “Pivot to Video.” Publishers decreased or entirely scrapped their written editorial operations to focus on creating video. And right on cue, the internet erupted with opinions (and a fair amount of panic) on the shift.  People began asking: Are writing skills still worth it? Will this […]

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Even More Requirements for Facebook Advertisers
blog.hubspot.com

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. Those promises came when it was first revealed in 2017 that the social media behemoth had […]

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