This summer, I decided to really give the whole “be-present-in-the-moment” thing a shot. I wanted to take this seriously, so I decided to check out a couple self-help books dedicated to the idea of “living in the now.” And here’s the thing: some of the ideas, I could really, really get behind. But others didn’t […]
It’s finally the big day: you landed a major job interview. And you’re prepared for it. You’ve polished up your resume, picked out a spiffy outfit, and prepared a few ready-to-go answers highlighting your qualifications, your knowledge of the company, and your greatest not-so-bad weaknesses. But have you practiced making eye contact? Rehearsed how many […]
By now, it’s clear: Facebook is trying to convince everyone that it’s putting the “social” back in “social media.” As the network begins to show a loss of followers under 25, is called out as a place where users argue with each other over contentious topics, and continues to face scrutiny over bad actors allegedly […]
When it comes to emerging technology, there’s a lot to keep up with. There’s virtual reality. Then, there’s augmented reality. But wait! There’s more — like mixed reality. And to think, we haven’t even gotten to artificial intelligence and cryptocurrency yet. As marketers, it’s our job to examine these technologies in a way that determines […]
The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another, like SNL’s recent parody of an ad for the smart home assistant, Amazon Echo. Even Apple’s advertising has been parodied so far and wide over the last decade, there […]
Very few people could manage to stay happy and positive all throughout the day and always. The escorts in Mumbai are some of them. They are always happy and are seen making their clients feel happy and positive as well.
There’s a popular phrase that I’ve heard quite a bit throughout life: “Don’t get mad. Get even.” Sure, that makes sense — if you’re a character on a major soap opera or teen drama. But at the workplace, this kind of sentiment can be harmful. Anger, however — now that, surprisingly, can actually benefit you and […]
Invoicing. Seems pretty straightforward, right? You send a customer an invoice. They pay it. You’re rich. Yay. Unfortunately, that’s not always how the story goes. And in most organizations, disorganized invoicing can be a serious time suck. Like most things worth doing, creating an invoicing process isn’t the easiest task to accomplish. It requires some […]