Facebook has reportedly suspended its plans to debut a new smart speaker at its annual F8 developer conference in May. The decision comes amidst ongoing scrutiny and backlash from the alleged misuse of its users’ personal data by analytics firm Cambridge Analytica. The postponement, first reported by Bloomberg, comes at a time when user trust in Facebook […]
Instagram isn’t a new platform, but it changes so often, sometimes it’s hard to keep up. You might have some questions: how can I add the new geofilters feature to my Instagram Story? Can I use my Snapchat filters on my Instagram pictures? What’s up with this new update — how do I even apply […]
Update on March 21, 2018, 5:09 PM EST: Facebook COO Sheryl Sandberg has also issued a statement here. After several days of silence, Facebook CEO Mark Zuckerberg has finally issued an official statement on the misuse of user data by analytics firm Cambridge Analytica. The statement is of particular interest to the many people who […]
If your website is focused on a global audience, you’ve probably spent some time thinking about the best ways to organize and optimize your site for different countries. There are several important decisions you need to make when bringing your content to an international audience. Determining which domain structure you need is key, but there […]
Crafting a standout resume is a lot of work. Not only do you have to write the darn thing, but you also have to check (and double-check) for typos, even out your margins, make sure you’re not repeating the same action verb 10 times … the list goes on. In other words, knowing what makes […]
I write a lot about creating an experience. About humanizing. About authenticity. About telling a story. About being helpful. In a marketing context, much of this boils down to the idea of your brand: about who you are, what you can do, and how that shapes the messages you send your audience — and how you […]
In the world of social media marketing, the word “engagement” gets thrown around a lot, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, ‘gramming, feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement. Engagement just isn’t easy to produce. You […]
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