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B2B Content Marketing: Create Intimate Conversations with Narrowcasting
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Named one of the top marketers by B2B Magazine in 2009, 2010 and 2011, Mark Wilson has made content marketing a cornerstone of how he connects with a sophisticated audience and business decision-makers. In recent years, Wilson has realized success by flipping the focus of his content marketing program from reaching the masses to more […]

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5 Lessons on Compelling Content from Australian Football
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On the first day of Content Marketing World Sydney, attendees were treated to an array of keynotes on the power of content marketing from experts like Joe Pulizzi and Jay Baer. But there was another speaker that really caught my eye. Matthew Pinkney, Head of Content for the Australian Football League (AFL), presented an overview […]

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6 Ways the Content Marketing Backlash is Getting it Wrong
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As regular CMI readers know, nearly all of our posts are originals. Yet, sometimes when we find a diamond in the rough that adds to the conversation on content marketing, we will repurpose someone else’s post. Well, I had the opportunity a few days ago to read this post┬ácourtesy of Doug Kessler at Velocity Partners […]

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