Uncategorized Archives - Internet Marketing Chicago

How to Leverage User-Generated Content in Your Marketing Strategy
blog.hubspot.com

These days, the phrase “content is king” still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it’s all about quality. Having one great piece of content is always going to be better […]

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10 Job Interview Questions to Stop Asking Candidates
blog.hubspot.com

When I get a job interview, there’s a lot to prepare. I diligently research the company and my interviewers, pore over Glassdoor interview questions, and print out copies of my resume and portfolio. When I interview someone else, it’s easier to prepare. I don’t have to put together the perfect outfit, I don’t have to […]

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15 Fashion Brands You Should Follow on Instagram for Marketing Inspiration
blog.hubspot.com

No other B2C industry has thrived on Instagram quite like the fashion industry. Between their carefully curated photos, expertly targeted ads, and decisive adoption of Instagram Stories, fashion and beauty brands have become masters of consumer engagement on the visual content platform. And brands from any industry could learn a thing or two from these […]

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9 of the Biggest Google I/O Keynote Announcements
blog.hubspot.com

Each year, bonafide tech geeks and enthusiasts gather or tune in for one of the biggest events of the year: Google I/O, the search giant’s annual developer conference. It’s a learning opportunity for many, with sessions and talks creating what Google describes as “an immersive experience focused on exploring the next generation of tech.” But […]

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How to Leverage Social Intent Data in Your Next Nurturing Campaign
blog.hubspot.com

As marketers, capturing buyer attention is everything. Without it, we’re just throwing more content, emails, ads, and offers into the abyss. Yet, there has never been a harder time to earn buyer attention. Thanks to advances in technology and the abundance of information on the internet, today’s buyers have a lot more knowledge and power. They […]

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Social Media Copywriting: How to Compose Text for 5 Different Channels
blog.hubspot.com

Most of us know that social media is an essential part of a brand’s marketing strategy. After all, 92% of marketers say that social media is important to their business. And yet, managing it continues to be a source of frustration for many. That’s understandable — there are many moving parts to a successful social […]

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7 of the Best Mood-Boosting Websites We Could Find
blog.hubspot.com

I will never forget the day I learned that watching cat videos is proven to enhance your mood. Even to a bonafide dog person, the news was good. In a study conducted at Indiana University Bloomington, participants reported “fewer negative emotions, such as anxiety, annoyance and sadness, after watching cat-related online media than before.” And it’s not […]

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10 Content Curation Tools Every Marketer Needs
blog.hubspot.com

“Curation” is one of those words that’s always conveyed coolness to me. Take, for example, the job of curating art for a gallery, or curating music for a soundtrack. Cool, right? Content curation is just as much fun — and just as important. For the uninitiated, content curation consists of finding material relevant to your […]

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5 Podcast Episodes That Will Make You a Better Agency Leader
blog.hubspot.com

It’s one thing to read thought leadership on where a certain industry is going, or to talk about theoretical best practices in a given role or situation. It’s another thing entirely to get tactical, practical advice on what to do today about a specific problem — delivered by someone who’s actually been in your shoes. Agency […]

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