Over a year ago, I wrote about P&G’s plans to lay off over 1,600 of their workforce because they’d wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google. This week, I come to find they haven’t learned a damn thing.
It’s easy to hate on tracking cookies. Wouldn’t life be great if browsers just shut cookies off altogether — and kept them off? No more annoying ads! No more interruptions! No more feeling like you’re being stalked by those hiking boots you looked at last week, didn’t purchase, but now keep popping up in ads on […]
When you’re building a website, it’s tempting to get distracted by all the bells and whistles of the design process and forget all about creating compelling content. But having awesome content on your website is crucial to making inbound marketing work for your business.
We’re big followers of Net Promoter Score (NPS) at HubSpot. In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you’re unfamiliar with NPS, it’s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people […]
Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse racing season; jubilation can shift to humiliation pretty darn quickly. Months are no longer tracked and measured on the 31st. Instead, each day stands alone as
On December 19th, 2012, HubSpot held its annual charity auction during which HubSpotters offer up skills, items, and assets others might want to pay money for. People were offering up Celtics tickets, cooking lessons, personalized rap songs, and, in my case, the @HubSpot Twitter account.
This has been a very interesting week with all the changes in the world of digital media and marketing. We’ve seen new social media product features roll out, social and mobile data offerings leak, and internet companies trump tried-and-true ways of advertising … all within seven days!
In the marketing world, there’s lots of discussion about shortening attention spans and how we as an industry need to tailor our approach to be faster, better, and more compelling. Often in just three seconds or 140 characters. But where’s the instant gratification for marketers? What can we do in a day’s work that will […]
If you’re a PPC veteran, it’s tempting to devote all your time to the bigger picture and finding creative new ways to drive cheap, conversion-friendly clicks. This is especially true for ecommerce businesses, which are playing in an incredibly complex space, particularly when using PPC. As a result, it’s quite common to overlook some of […]