Small Business Chicago

20 Inspiring SlideShare Presentations Every Marketer Should See
blog.hubspot.com

Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three.  And if you’re looking to get started making your own SlideShare, why not learn from the best of the best?

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Did You Make an Impact? How to Tell Your Nonprofit's Story
blog.hubspot.com

At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story — but not just any story. The further we progress in the information age, the savvier donors become, and the greater the “return” they expect to see on their charitable investments. More and more, […]

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Apple Money on the Table for Companies That Get Personalization Right
blog.hubspot.com

Yesterday, TechCrunch reported that Apple acquired video programming recommendation site Matcha. And it wasn’t for their smarts (though I’m sure they are very smart, indeed). Matcha built a personalization engine that Apple couldn’t say no to — they wanted that product under their roof. Thing is, Matcha is pretty small potatoes — in

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How Effective Conversion Paths Work [Cartoon]
blog.hubspot.com

I’m a sucker for a creative metaphor. I love taking a complex idea, dismantling it, and then conveying it in a form that’s much easier to digest. Sort of like explaining advanced inbound marketing concepts to my parents through a series of exaggerated hand motions and funnel-like gestures.

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How to Get a Marketing Promotion: Top Execs Share Their Secrets
blog.hubspot.com

Warm and fuzzies are nice, but let’s get real — we’re not in marketing for sunshine, rainbows, and unicorns. This is our job, and we want to do it well. And if we do it well, we hope to get promotions and raises. There I said it. But how do you do that? Kinda hard […]

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What Is a Call-to-Action? [FAQs]
blog.hubspot.com

We’ve talked a lot about calls-to-action on the blog. How to get people to click on them. How to design them. And even how to make them “smart” so different people viewing your website will see different calls-to-action.

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Foolproof Formulas to Turn a Cluttered Twitter Stream Into Real Business
blog.hubspot.com

In one second on the internet, there are more than 6,000 tweets. Take a breath. There are now 12,000 tweets. Blink again. 18,000 tweets. Amid all of these tweets are a flurry of opportunities missed by the average marketer.

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Optimized Links in Press Releases & Guest Posts Can Harm Your SEO, And Other Inbound Stories of the Week
blog.hubspot.com

Yet again, lots of news happened in the world on inbound marketing: Google updated its algorithm, a social network released an exciting new feature, and one media publication had a hilarious misstep, among other stories. We know you’re down in the marketing weeds all week, and it’s really hard to stay on top of the […]

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SlideShare Launches New Infographic Capabilities, and Other Inbound Stories of the Week
blog.hubspot.com

It’s finally that time of week again — that time when, at long last, you can catch up with last week’s inbound marketing news. You’ve plowed through Monday’s emails, Tuesday’s tweets (plus scheduled some more), and Wednesday’s writing for next week’s blog posts. You’ve even optimized a few landing pages.

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