Some SlideShare presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three. And if you’re looking to get started making your own SlideShare, why not learn from the best of the best?
At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story — but not just any story. The further we progress in the information age, the savvier donors become, and the greater the “return” they expect to see on their charitable investments. More and more, […]
Yesterday, TechCrunch reported that Apple acquired video programming recommendation site Matcha. And it wasn’t for their smarts (though I’m sure they are very smart, indeed). Matcha built a personalization engine that Apple couldn’t say no to — they wanted that product under their roof. Thing is, Matcha is pretty small potatoes — in
I’m a sucker for a creative metaphor. I love taking a complex idea, dismantling it, and then conveying it in a form that’s much easier to digest. Sort of like explaining advanced inbound marketing concepts to my parents through a series of exaggerated hand motions and funnel-like gestures.
Warm and fuzzies are nice, but let’s get real — we’re not in marketing for sunshine, rainbows, and unicorns. This is our job, and we want to do it well. And if we do it well, we hope to get promotions and raises. There I said it. But how do you do that? Kinda hard […]
We’ve talked a lot about calls-to-action on the blog. How to get people to click on them. How to design them. And even how to make them “smart” so different people viewing your website will see different calls-to-action.
In one second on the internet, there are more than 6,000 tweets. Take a breath. There are now 12,000 tweets. Blink again. 18,000 tweets. Amid all of these tweets are a flurry of opportunities missed by the average marketer.
Yet again, lots of news happened in the world on inbound marketing: Google updated its algorithm, a social network released an exciting new feature, and one media publication had a hilarious misstep, among other stories. We know you’re down in the marketing weeds all week, and it’s really hard to stay on top of the […]
It’s finally that time of week again — that time when, at long last, you can catch up with last week’s inbound marketing news. You’ve plowed through Monday’s emails, Tuesday’s tweets (plus scheduled some more), and Wednesday’s writing for next week’s blog posts. You’ve even optimized a few landing pages.