Small Business Chicago

Billion-Dollar Babies: Are All These Little Companies Really Worth $1 Billion?
blog.hubspot.com

There was a time, not so very long ago, when $1 billion was a lot of money. But apparently that is no longer the case in Silicon Valley, where these days not a week goes by without a rumor about yet another company raising money at or near a $1 billion valuation.

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Facebook Launches Video on Instagram, And Other Marketing Stories of the Week
blog.hubspot.com

Earlier this week, we heard that Facebook was going to be announcing a new product … but we didn’t think the social network would be dominating the news day after day. Updates on its video advertising plans, Page Insights, and page post link ads dominated the news … all before Thursday’s big press event.

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What You Need to Know This Morning: June 21, 2013
blog.hubspot.com

Happy Friday, marketers, and welcome to the longest day of the year! Here’s a bit of trivia. For reasons we can’t explain (science is hard!), if you live in certain parts of the western United States, then for you, the solstice actually began late last night, on June 20, according to the Huffington Post. Something to do […]

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Facebook Launches Video on Instagram, Giving Twitter a Run for Its Money
blog.hubspot.com

Twitter beware. During today’s much-anticipated Facebook announcement, Instagram CEO Kevin Systrom took the stage and announced ‘Video on Instagram‘ — a new feature that is sure to give Twitter’s Vine a run for its money. According to Systrom, video on Instagram is “the same Instagram we all know and love … but it moves.” 

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5 Simple Ways to Boost the Impact of Your Marketing Automation Workflows
blog.hubspot.com

We’ve talked about the basics of marketing automation workflows quite a few times before. If you’re reading this post, you are probably already running a few workflows. So I’m not going to talk about how to get them started — though if you want a refresher, here is a pretty comprehensive guide. Instead, I want to talk about […]

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Apple's Product Videos: Corporate Fluff or Brilliant Mission Statements?
blog.hubspot.com

Apple introduced a bunch of new products this week, including a new Mac Pro, new Mac operating system, a new streaming music service called iTunes Radio, and a new version its iOS mobile operating system. They’re all interesting enough … but you know what was even better?

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Where Do Marketers Get Leads? [Data]
blog.hubspot.com

Not too long ago, I dove into some of our copious data from the 2013 State of Inbound Marketing Report to figure out where marketers get their customers. So I thought it’d be a good idea to back up a little bit and look at not just where customers come from — but where leads […]

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YouTube Makes Some Videos 'Shoppable' and Other Marketing Stories of the Week
blog.hubspot.com

It feels like social media is easier to use than ever before. With new features that auto-hashtag content, allow users to buy products right from videos, and provide tailored content recommendations to users on mobile websites, things are definitely changing for the better. While all these new features are exciting for inbound marketers, we also worry […]

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Why P&G Can't Blame 6,250 Layoffs on Facebook
blog.hubspot.com

Over a year ago, I wrote about P&G’s plans to lay off over 1,600 of their workforce because they’d wasted so much money on advertisements, and needed to move to more efficient expenditures like Facebook and Google. This week, I come to find they haven’t learned a damn thing.

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